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Consumer Lifestyles in Indonesia


Economic growth fuelled by a large domestic market and the export of natural resources has largely insulated South East Asia's largest economy from the financial woes that continue to affect much of the rest of the world. In 2012, Indonesia continues to show solid growth in GDP, per capita disposable income, and purchasing power. This has led to increased demand for consumer goods. The long-term outlook for consumer spending in Indonesia is positive, though there are significant structural risks...

Euromonitor's Consumer Lifestyles in Indonesia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Lifestyles market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents


Euromonitor International

December 2012


Consumer Habits in Context

Current Behaviour Within the Broader Economic Climate

Consumer Confidence

Misery Index

    • Chart 1 Consumer Confidence Index 2007-2012
    • Chart 2 Misery Index 2007-2012


School Life

University Life

Adult Learning

    • Chart 3 Number of Students in Higher Education and Consumer Expenditure on Education 2006-2011
    • Chart 4 Regional Ranking in the growth of the number of University Students 2011

Working Habits

Working Conditions

Women in the Workplace


Alternative Work Options


    • Chart 5 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
    • Chart 6 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
    • Chart 7 Regional Ranking of Female Employment Rate 2011

Eating Habits

Dining in

Dining Out

Cafe Culture

Snacking Habits

Attitudes Towards Food Trends

    • Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2012
    • Chart 9 Regional Ranking of Availability of Fresh Fruit and Vegetables 2011

Drinking Habits

Attitudes Towards Drinking

Drinking Inside the Home

Drinking Outside the Home

    • Chart 10 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2012
    • Chart 11 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011

Grooming Habits

Attitudes Towards Personal Care

Attitudes Towards Beauty

Male Grooming

Use of Hair Care Salons, Spas, Nail and Beauty Parlours

    • Chart 12 Value Sales of Beauty and Personal Care Key Categories 2007-2012
    • Chart 13 Regional Ranking of Per Capita Sales of Men's Grooming Products 2011

Fashion Habits

Attitudes Towards Clothing

Attitudes Towards Footwear

Attitudes Towards Personal Adornment

Attitudes Towards Accessories/luxury Goods

    • Chart 14 Consumer Expenditure on Clothing and Footwear 2007-2012
    • Chart 15 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011

Health and Wellness Habits

Public Versus Private Healthcare

Attitudes To Health and Well-being

Over-the-counter Versus Prescription-only Medicines (otc Vs Pom)

Sport and Fitness


    • Chart 16 Growth in OTC Expenditure on Pharmaceuticals Compared with Healthy Life Expectancy at Birth 2006-2011
    • Chart 17 Regional Ranking of Obese and Overweight Population 2011

Smoking Habits

Smoking Prevalence

Attitudes To Smoking

    • Chart 18 Smoking Prevalence amongst Men and Women 2012
    • Chart 19 Regional Ranking of Smoking Prevalence 2011

Shopping Habits

Attitudes To Shopping

Main Household Food and Non-food Consumables Shop

Top-up Food Shopping

Shopping for Big-ticket Items

Personal Shopping

E-commerce and M-commerce

    • Chart 20 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2012
    • Chart 21 Regional Ranking of Sales through Internet Retailing 2011

Leisure Habits

Staying in

Going Out

Public Holidays, Celebrations and Gift-giving


    • Chart 22 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011

DIY and Gardening Habits

Attitudes To DIY

Attitudes To Gardening

    • Chart 23 Number of Home Owners and New Dwellings Completed 2007-2012
    • Chart 24 Regional Ranking of Home Owners as a Proportion of Total Households 2011

Pet Ownership Habits

Attitudes To Pet Ownership

    • Chart 25 Pet Population and Sales of Pet Food 2007-2012
    • Chart 26 Regional Ranking of Pet Ownership 2011

Travel Habits

Getting Around

Use of Public Transport

Air Travel

    • Chart 27 Kilometres Travelled by Road, Rail and Air Compared with Motorway Intensity, Petrol Prices and Number of Scheduled Airline Passengers Carried 2006-2011
    • Chart 28 Regional Ranking of Possession of Passenger Cars 2011

Vacation Habits

Attitudes To Taking Holidays

Main Holiday-taking Trends

Domestic Versus Foreign Holidays

Preferred Travel Methods

    • Chart 29 Domestic and Outgoing Tourist Expenditure by Sector 2007-2012
    • Chart 30 Regional Ranking of Holiday Departures 2011

Financial Habits

Attitudes Toward Payment Methods


Loans and Mortgages

    • Chart 31 Consumer Lending Compared with Savings and Savings Ratio 2007-2012
    • Chart 32 Regional Ranking of Financial Cards in Circulation 2011
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