Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products

Executive summary

More positive growth in 2007 than over the review period

More positive growth was recorded in 2007 when compared with the review period mainly due to economic growth. This encourages higher spending on pets by their owners. Dog treats, cat food, cat litter and other pet care products contribute to the fast growth as owners pamper their pets with treats and snacks, and increase the popularity of grooming products.

Premiumisation and humanisation

With more households, especially young couples choosing to have a pet instead of a family, pets are increasingly looked after as though they were human beings. More premium products are gaining popularity and super-premium products are increasingly common on the market. The humanisation of products such as fragrance and multi-function shampoos for pets is evident, as are seasonal fashions for dogs and cats. A vast array of dietary supplements is emerging and these are generally well received.

Increasingly fragmented brand shares

As the pet food and pet care products market develops, big brand owners with extensive advertising budgets do not necessarily lead sales. The internet means that pet owners can exchange information on other brands and word of mouth has served some lesser known, but more natural brands well. In less developed areas of the market, such as dietary supplements and other pet care products, a multitude of brands are found with no established leader as yet.

Growth of one-stop-shopping services

Pet shop chains, veterinary clinics and pet owners clubs have come together as a joint venture to offer one-stop-shopping for pets, pet food and care products. These outlets are convenient for customers and due to their size can offer discounts that small independent pet stores cannot compete with. Consumers are reassured that any pets they buy from these large outlets are more likely to be in good health compared with those bought from small pet shops which are increasingly being forced out of business.

The future looks bright as pets are pampered

More positive growth rates are expected over the forecast period as owners will continue to pamper their pets and treat them as family members. In addition, economic growth is forecast, thus owners will have more disposable income to spend on their pets. With the popular trend of substituting a family with pets, the fast development of the pet food and pet care products market can be reasonably expected.

PET FOOD AND PET CARE PRODUCTS IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
More positive growth in 2007 than over the review period
Premiumisation and humanisation
Increasingly fragmented brand shares
Growth of one-stop-shopping services
The future looks bright as pets are pampered
KEY TRENDS AND DEVELOPMENTS
Smaller households and more "singles"
Lifestyles embracing convenience
Premiumisation
Avian flu and health issues
Superstores triggering comprehensive services
MARKET INDICATORS
- Table 1 Pet Populations 2003-2008
MARKET DATA
- Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
- Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
- Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2003-2008
- Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2003-2008
- Table 6 Dog and Cat Food Company Shares 2003-2007
- Table 7 Dog and Cat Food Brand Shares 2004-2007
- Table 8 Penetration of Private Label by Sector 2003-2007
- Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
- Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
- Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
- Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
- Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2008-2013
- Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2008-2013
DEFINITIONS
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
ADP PENTAGON PETS LTD - PET FOOD AND PET CARE PRODUCTS- HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
- Summary 2 ADP Pentagon Pets Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
APE ACCESSORIES OF PET EXPRESS LTD - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
- Summary 3 APE Accessories of Pet Express Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FOREVER PETS CO - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
- Summary 4 Forever Pets Company: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
X & Y PET SUPPLY (HOLDINGS) LTD - PET FOOD AND PET CARE PRODUCTS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
- Summary 5 X & Y Pet Supply (Holdings) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
- Summary 6 Solid Gold Health Products for Pets Inc: Competitive Position 2007
DOG FOOD IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
- Table 15 Dog Owning Households: % Analysis 2003-2008
- Table 16 Dog Population 2003-2008
- Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
- Table 18 Sales of Dog Food by Type: Value 2003-2008
- Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
- Table 20 Sales of Premium Dog Food: Value 2003-2008
- Table 21 Dog Food Company Shares 2003-2007
- Table 22 Dog Food Brand Shares 2004-2007
- Table 23 Dog Treats Brand Shares 2004-2007
- Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
- Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
- Table 26 Cat Owning Households: % Analysis 2003-2008
- Table 27 Cat Population 2003-2008
- Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
- Table 29 Sales of Cat Food by Type: Value 2003-2008
- Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
- Table 31 Sales of Premium Cat Food: Value 2003-2008
- Table 32 Cat Food Company Shares 2003-2007
- Table 33 Cat Food Brand Shares 2004-2007
- Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
- Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
- Table 36 Other Pet Population 2003-2008
SECTOR DATA
- Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
- Table 38 Sales of Other Pet Food by Type: Value 2003-2008
- Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
- Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
- Table 41 Bird Food Brand Shares 2004-2007
- Table 42 Fish Food Brand Shares 2004-2007
- Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
- Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
- Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
- Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 47 Sales of Pet Care Products by Type: Value 2003-2008
- Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
- Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
- Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013