Hot Drinks in Taiwan published by Euromonitor International in September, 2009. This report consists of Tables: 73 and the price starts from US $ 1900.
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Economic crisis hurts off-trade sales of coffee and tea
2008 marked the start of a global economic crisis, which sent the Taiwanese
economy into its first recession since 2003. This resulted in massive job
losses, wage cuts and sharp falls in the wealth of Taiwanese consumers, due to
a crash in property prices and the stock exchange. Off-trade spending thus
declined sharply for many products, also resulting in off-trade sales of
coffee and tea declining significantly in 2008 as consumers sought to cut back
on their spending.
On-trade benefits from players' focus on tea and coffee
While off-trade sales declined in 2008 over the previous year, on-trade sales
proved resilient and achieved continued growth. The review period saw the
expansion of specialist coffee shops across Taiwan, which resulted in a
growing consumer interest in coffee. The success seen for specialist coffee
shops meanwhile encouraged other on-trade players to expand their range of
premium coffee, including cafés, restaurants, bars, hotels and even fast food
players. By the end of the review period, meanwhile, a wide range of good
quality coffee was no longer sufficient to differentiate on-trade outlets,
with many thus turning their attention to tea, offering a wider range of good
quality tea.
Domestic company Ten Ren Tea retains leadership
Taiwan' s only tea specialist company to be listed on the stock exchange, Ten
Ren Tea Co Ltd, continued to lead hot drinks in 2008, a position that it
retained since 2003. The company benefits from its wide and diverse range of
tea and tea-related products, as well as the well-entrenched tea consumption
culture in Taiwan. In addition, the company benefited from its affordable
pricing during the economic downturn seen in 2008.
Supermarkets/hypermarkets the distribution channel of choice
Supermarkets/hypermarkets continued to be the dominant distribution channel
for hot drinks in the off-trade in 2008. This was largely due to the large
scale of chained supermarkets/hypermarkets, which makes it an attractive
distribution channel for hot drinks players looking to attract a wide variety
of consumers. Supermarkets/hypermarkets also benefited from organising
promotional activities for leading brands and from their use of price
promotions. The good value offered by this channel proved increasingly
attractive to consumers during the economic downturn seen in 2008.
Focus on premium and healthy products to drive growth
Hot drinks is expected to see an improved off-trade volume and constant value
growth during the forecast period in comparison to that seen during the review
period. This will be chiefly due to consumers' growing focus on premium and
healthy hot drinks. Within coffee, there is expected to be a strong shift to
high quality fresh coffee beans and fresh ground coffee. Within tea, the
health and wellness benefits of fruit/herbal tea and green tea are meanwhile
set to drive growth. Similarly, healthy products are expected to drive growth
in "other" plant-based hot drinks during the forecast period.
Table of Contents
- HOT DRINKS IN TAIWAN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Economic crisis hurts off-trade sales of coffee and tea
- On-trade benefits from players' focus on tea and coffee
- Domestic company Ten Ren Tea retains leadership
- Supermarkets/hypermarkets the distribution channel of choice
- Focus on premium and healthy products to drive growth
- KEY TRENDS AND DEVELOPMENTS
- Economic recession puts the brakes on consumer spending
- Growing interest in speciality coffee boosts sees focus shift to quality
- Comfort consumption offers hope in recession-hit Taiwan
- Rising commodity prices pose a challenge to producers
- Gift packs offer a good potential for growth MARKET DATA
- Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown
2003-2008
- Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth
2003-2008
- Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
- Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
- Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
- Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2003-2008
- Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
- Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth
2003-2008
- Table 11 Hot Drinks Company Shares by Value 2004-2008
- Table 12 Hot Drinks Brand Shares by Value 2005-2008
- Table 13 Penetration of Private Label by Sector 2004-2008
- Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
- Table 15 Sales of Hot Drinks by Sector and Distribution Format: %
Analysis 2008
- Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
- Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Growth 2008-2013
- Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
- Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
- Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
- Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2008-2013
- Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume
2008-2013
- Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume
Growth 2008-2013
- Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume
2008-2013
- Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume
Growth 2008-2013
- APPENDIX
- Published Data Comparisons
- Production/Import/Export Data
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - TAIWAN
- GOOD YOUNG CO LTD - HOT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Good Young Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 3 Good Young Co Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 4 Good Young Co Ltd: Competitive Position 2008
- KING CAR FOOD INDUSTRIAL CO LTD - HOT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 King Car Food Industrial Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 6 King Car Food Industrial Co Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 7 King Car Food Industrial Co Ltd: Competitive Position 2008
- STANDARD FOODS CORP - HOT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Standard Foods Corp: Key Facts
- Summary 9 Standard Foods Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 10 Standard Foods Corp: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 11 Standard Foods Corp: Competitive Position 2008
- TEN REN TEA CO LTD - HOT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Ten Ren Tea Co Ltd: Key Facts
- Summary 13 Ten Ren Tea Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 14 Ten Ren Tea Co Ltd: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 15 Ten Ren Tea Co Ltd: Competitive Position 2008
- COFFEE IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 26 Retail Sales of Coffee by Type: Volume 2003-2008
- Table 27 Retail Sales of Coffee by Type: Value 2003-2008
- Table 28 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
- Table 29 Retail Sales of Coffee by Type: % Value Growth 2003-2008
- Table 30 Standard Vs Coffee Pods 2004-2008
- Table 31 Coffee Company Shares 2004-2008
- Table 32 Coffee Brand Shares 2005-2008
- Table 33 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
- Table 34 Forecast Retail Sales of Coffee by Type: Value 2008-2013
- Table 35 Forecast Retail Sales of Coffee by Type: % Volume Growth
2008-2013
- Table 36 Forecast Retail Sales of Coffee by Type: % Value Growth
2008-2013
- TEA IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 37 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
- Table 38 Other Tea by Type: % Off-trade Volume 2005-2008
- Table 39 Retail Sales of Tea by Subsector: Volume 2003-2008
- Table 40 Retail Sales of Tea by Subsector: Value 2003-2008
- Table 41 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
- Table 42 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
- Table 43 Tea Company Shares 2004-2008
- Table 44 Tea Brand Shares 2005-2008
- Table 45 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
- Table 46 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
- Table 47 Forecast Retail Sales of Tea by Subsector: % Volume Growth
2008-2013
- Table 48 Forecast Retail Sales of Tea by Subsector: % Value Growth
2008-2013
- OTHER HOT DRINKS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Retail Sales of Other Hot Drinks by Subsector : Volume 2003-2008
- Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
- Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth
2003-2008
- Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth
2003-2008
- Table 53 Other Hot Drinks Company Shares 2004-2008
- Table 54 Other Hot Drinks Brand Shares 2005-2008
- Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume
2008-2013
- Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Value
2008-2013
- Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: %
Volume Growth 2008-2013
- Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value
Growth 2008-2013
