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Market Research Report

Value Redefined? Finding a Winning Formula in the Midst of Economic Downturn

Published by Euromonitor International
Published December, 2009 Product code 106569
Content info Chapter 15
Price
US $ 2000 PDF by E-mail (Single User License)


Value Redefined? Finding a Winning Formula in the Midst of Economic Downturn published by Euromonitor International in December, 2009. This report consists of Chapter 15 and the price starts from US $ 2000.

Introduction

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Regional coverage

Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Table of Contents

  • FINDING A WINNING FORMULA IN THE MIDST OF ECONOMIC DOWNTURN
    • Chart 1 Finding A Winning Formula In The Midst Of Economic Downturn
  • SCOPE OF THE REPORT
    • Chart 2 Finding A Winning Formula In The Midst Of Economic Downturn
  • EXECUTIVE SUMMARY
    • Chart 3 Executive Summary
  • KEY FINDINGS: THE MACRO VIEW
    • Chart 4 Executive Summary
  • KEY FINDINGS: THE MACRO VIEW
    • Chart 5 Executive Summary
  • HOW WILL THE RECOVERY LOOK?
    • Chart 6 How Will the Recovery Look?
  • ONE YEAR ON, THE TROUGH HAS BEEN REACHED
    • Chart 7 How Will the Recovery Look?
  • THE SHAPE OF THINGS TO COME
    • Chart 8 How Will the Recovery Look?
  • WINNERS AND LOSERS
    • Chart 9 How Will the Recovery Look?
  • PROSPECTS FOR GROWTH
    • Chart 10 How Will the Recovery Look?
  • DRIVERS AND CHALLENGES OF THE RECOVERY
    • Chart 11 How Will the Recovery Look?
  • THE BAD NEWS
    • Chart 12 The Bad News
  • BAD NEWS: ADVANCED ECONOMIES FEELING THE PINCH
    • Chart 13 The Bad News
  • STEEPEST INCREASE IN OECD UNEMPLOYMENT IN POST-WAR PERIOD
    • Chart 14 The Bad News
  • SOME COUNTRIES FARE BETTER THAN OTHERS
    • Chart 15 The Bad News
  • GLOBAL LABOUR PROSPECTS ARE WEAK
    • Chart 16 The Bad News
  • THE WEIGHT OF DEBT
    • Chart 17 The Bad News
  • HIDDEN DEBTORS
    • Chart 18 The Bad News
  • WEALTH DESTRUCTION
    • Chart 19 The Bad News
  • INCOMES IN SOME COUNTRIES WILL BE SLOW TO REBOUND AND SAVINGS WILL RISE
    • Chart 20 The Bad News
  • THE NET EFFECT? A BIG SQUEEZE ON SPENDING
    • Chart 21 The Bad News
  • THE GOOD NEWS
    • Chart 22 The Good News
  • GOOD NEWS: EMERGING ECONOMIES SHOW MORE RESILIENCE
    • Chart 23 The Good News
  • ECONOMIC GROWTH REBOUNDS
    • Chart 24 The Good News
  • LABOUR MARKETS WILL RECOVER MORE QUICKLY
    • Chart 25 The Good News
  • THE DEBT BURDEN IS LOW
    • Chart 26 The Good News
  • INCOME WILL SHOW MORE RESILIENCE
    • Chart 27 The Good News
  • BUT IN EMERGING MARKETS SPENDING WILL CONTINUE TO CLIMB
    • Chart 28 The Good News
  • WHAT IS THE NEAR-TERM OUTLOOK?
    • Chart 29 What is the Near-Term Outlook?
  • CAN CHINA REPLACE THE USA AS ENGINE OF GLOBAL CONSUMPTION?
    • Chart 30 What is the Near-Term Outlook?
  • CAN EMERGING MARKETS TAKE UP THE SLACK?
    • Chart 31 What is the Near-Term Outlook?
  • A FRAGILE RECOVERY DRIVEN BY EMERGING MARKETS
    • Chart 32 What is the Near-Term Outlook?
  • LOOKING TO THE FUTURE
    • Chart 33 What is the Near-Term Outlook?
  • KEY FINDINGS: FOOD AND BEVERAGES
    • Chart 34 Executive Summary
  • KEY FINDINGS: FOOD AND BEVERAGES
    • Chart 35 Executive Summary
  • GLOBAL PACKAGED FOOD RETAIL VOLUME PERFORMANCE
    • Chart 36 What is the Near-Term Outlook?
  • GLOBAL BEVERAGES TOTAL VOLUME PERFORMANCE
    • Chart 37 What is the Near-Term Outlook?
  • WHAT IS HAPPENING TO FROZEN FOOD?
    • Chart 38 What is Happening to Frozen Food?
  • GLOBAL CONSUMER SPEND ON PACKAGED FOOD AND BEVERAGES
    • Chart 39 What is Happening to Frozen Food?
  • VALUE-MINDED RETAIL FORMATS EXPANDING
    • Chart 40 What is Happening to Frozen Food?
  • MANIPULATING PACK SIZES TO DRIVE RETAIL VALUE SALES
    • Chart 41 What is Happening to Frozen Food?
  • SHRINKING PACK SIZES A WINNING STRATEGY IN BRAZIL...
    • Chart 42 What is Happening to Frozen Food?
  • ...WITH EVEN GREATER HEALTH AND WELLNESS POTENTIAL
    • Chart 43 What is Happening to Frozen Food?
  • OPPORTUNITIES FOR HIGHER MARGINS IN INDIA AND CHINA
    • Chart 44 What is Happening to Frozen Food?
  • CHANGING CONSUMER ATTITUDES ON MEAL SOLUTIONS
    • Chart 45 What is Happening to Frozen Food?
  • CONSUMERS TRADE DOWN WORLDWIDE IN 2009...
    • Chart 46 What is Happening to Frozen Food?
  • GLOBAL CONSUMER PREFERENCES FOR MEAL SOLUTIONS
    • Chart 47 What is Happening to Frozen Food?
  • CONSUMERS TRADING DOWN WORLDWIDE IN 2009...
    • Chart 48 What is Happening to Frozen Food?
  • ...BUT A FUNDAMENTAL SHIFT IN CONSUMER SPENDING?
    • Chart 49 What is Happening to Frozen Food?
  • ARE PEOPLE STILL GOING OUT?
    • Chart 50 Are People Still Going Out?
  • REPLICATING BAR/RESTAURANT EXPERIENCE AT HOME
    • Chart 51 Are People Still Going Out?
  • LIMITED PROSPECTS FOR US FOODSERVICE PIZZA
    • Chart 52 Are People Still Going Out?
  • REPLICATING RESTAURANT EXPERIENCE AT HOME
    • Chart 53 Are People Still Going Out?
  • REPLICATING BAR EXPERIENCE AT HOME
    • Chart 54 Are People Still Going Out?
  • "COCOONING" GRIPS DEVELOPED MARKETS
    • Chart 55 Are People Still Going Out?
  • COCOONING IN WESTERN EUROPE CONSTRAINS ON-TRADE...
    • Chart 56 Are People Still Going Out?
  • ...BUT ON-TRADE PROVES MORE RESILIENT IN REST OF WORLD
    • Chart 57 Are People Still Going Out?
  • ARE ETHICAL AND HEALTHY OPTIONS STILL VIABLE?
    • Chart 58 Are Ethical and Healthy Options Still Viable?
  • ETHICAL FOOD AND BEVERAGES TAKING CENTRE STAGE
    • Chart 59 Are Ethical and Healthy Options Still Viable?
  • FINDING VALUE WITH ETHICAL PRODUCTS
    • Chart 60 Are Ethical and Healthy Options Still Viable?
  • CADBURY CONTINUES TO REDEFINE ETHICAL VALUE
    • Chart 61 Are Ethical and Healthy Options Still Viable?
  • HOW ARE CONSUMERS FINDING WELLBEING?
    • Chart 62 Are Ethical and Healthy Options Still Viable?
  • CONSUMERS PRIORITISE HEALTH OVER VALUE FOR MONEY
    • Chart 63 Are Ethical and Healthy Options Still Viable?
  • THE GLOBAL OBESITY EPIDEMIC
    • Chart 64 Are Ethical and Healthy Options Still Viable?
  • DANONE : THE ORIGINAL HEALTH AND WELLNESS COMPANY
    • Chart 65 Are Ethical and Healthy Options Still Viable?
  • DANONE : SUCCESSFUL PRODUCT PORTFOLIO
    • Chart 66 Are Ethical and Healthy Options Still Viable?
  • DANONE : OTHER HEALTH AND WELLNESS INNOVATIONS
    • Chart 67 Are Ethical and Healthy Options Still Viable?
  • VALUE FOR MONEY VERSUS HEALTH AND WELLBEING
    • Chart 68 Are Ethical and Healthy Options Still Viable?
  • DANONE GROWS GLOBAL YOGHURT SHARE AHEAD OF RIVALS
    • Chart 69 Are Ethical and Healthy Options Still Viable?
  • CAN PEOPLE AFFORD TO ASPIRE?
    • Chart 70 Can People Afford to Aspire?
  • WHAT DOES IT MEAN FOR CONSUMERS TO ASPIRE NOW?
    • Chart 71 Can People Afford to Aspire?
  • IT' S NOT JUST FOOD AND BEVERAGES, IT' S MY LIFESTYLE
    • Chart 72 Can People Afford to Aspire?
  • REDEFINING "QUALITY" IN GLOBAL CHEWING GUM
    • Chart 73 Can People Afford to Aspire?
  • WHY DOES KRAFT REALLY WANT TO BUY CADBURY?
    • Chart 74 Can People Afford to Aspire?
  • KEY FINDINGS: NON-FOOD MARKETS
    • Chart 75 Executive Summary
  • KEY FINDINGS: NON-FOOD MARKETS
    • Chart 76 Executive Summary
  • A GLOBAL SHIFT IN VALUE?
    • Chart 77 A Global Shift in Value?
  • RETAIL SALES: FALLING GLOBALLY?
    • Chart 78 A Global Shift in Value?
  • A GLOBAL SHIFT IN VALUE?
    • Chart 79 A Global Shift in Value?
  • RETAIL SALES BY CHANNEL: DEPARTMENT VS DISCOUNT STORES
    • Chart 80 A Global Shift in Value?
  • CHANNEL PERFORMANCE: DEVELOPED VS DEVELOPING
    • Chart 81 A Global Shift in Value?
  • CT GROWTH SLOWS, PREMIUM SLOWER STILL
    • Chart 82 A Global Shift in Value?
  • CATEGORY GROWTH: DEVELOPED MARKETS
    • Chart 83 A Global Shift in Value?
  • HOW VALUE PLAYS OUT IN COSMETICS AND TOILETRIES
    • Chart 84 A Global Shift in Value?
  • THE VALUE CHALLENGE TO BRANDS
    • Chart 85 The Value Challenge to Brands
  • AND "SOFT LANDINGS" WORK IN SKIN CARE
    • Chart 86 The Value Challenge to Brands
  • CASE STUDY: OLAY SOFT LANDINGS AND TIERED PRICING
    • Chart 87 The Value Challenge to Brands
  • MASSTIGE : KEY INSIGHTS
    • Chart 88 The Value Challenge to Brands
  • DO SIMILAR VALUES APPLY IN HOME CARE?
    • Chart 89 The Value Challenge to Brands
  • TIDE BASIC: HOW VALUE PLAYS OUT AT HOME
    • Chart 90 The Value Challenge to Brands
  • TIDE BASIC: THE RISKS
    • Chart 91 The Value Challenge to Brands
  • HEALTH IN THE EMERGING HIERARCHY OF VALUES
    • Chart 92 The Value Challenge to Brands
  • TIERED PRICING IN HEALTH?
    • Chart 93 The Value Challenge to Brands
  • DOES AUSTERITY TRUMP CONSUMER HEALTH CONCERNS?
    • Chart 94 The Value Challenge to Brands
  • WHERE ARE CONSUMERS LOOKING TO SAVE MONEY?
    • Chart 95 The Value Challenge to Brands
  • VALUE IN DEVELOPING MARKETS
    • Chart 96 Value in Developing Markets
  • THE VIEW FROM CHINA
    • Chart 97 Value in Developing Markets
  • OLAY PRO-X IN CHINA
    • Chart 98 Value in Developing Markets
  • VALUE ENTERS DEPARTMENT STORES IN CHINA
    • Chart 99 Value in Developing Markets
  • BRAZIL: MILLIONS SEEKING TO ASPIRE
    • Chart 100 Value in Developing Markets
  • SENTIMENT STRENGTHENING IN BRAZIL
    • Chart 101 Value in Developing Markets
  • A "NEW NORMAL"?
    • Chart 102 A "New Normal"?
  • TEMPORARY OR LONG TERM? THE GERMAN EXPERIENCE
    • Chart 103 A "New Normal"?
  • WILL THE GERMAN MODEL TRANSFER?
    • Chart 104 A "New Normal"?
  • THE GERMAN MODEL: FURTHER INSIGHTS
    • Chart 105 A "New Normal"?
  • RECESSION: "A RECRUITING GROUND" FOR DISCOUNTERS
    • Chart 106 A "New Normal"?
  • MOVE TO VALUE, TEMPORARY OR LONG TERM?
    • Chart 107 A "New Normal"?
  • FREE IS THE NEW "F WORD"
    • Chart 108 A "New Normal"?
  • CONCLUSION
    • Chart 109 A "New Normal"?
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