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PUBLISHER: Euromonitor International | PRODUCT CODE: 1298962

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1298962

Toys and Games in India

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PAGES: 31 Pages
DELIVERY TIME: 1-2 business days
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The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant difference.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: TGIN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?

MARKET DATA

  • Table 1 Sales of Toys and Games by Category: Value 2017-2022
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Continued impact of requirement for BIS certification leads to lack of availability in multiple categories
  • Indian parents prioritise STEM toys to aid their children's development
  • E-commerce continues to gain share, but growth slows post-pandemic

PROSPECTS AND OPPORTUNITIES

  • Increasing consumer focus on traditional and localised toys to drive growth
  • Rising purchasing power to positively impact traditional toys and games
  • Subscription boxes for toys set to gain prominence

CATEGORY DATA

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Demand for gaming subscriptions is on the rise
  • Rising popularity of video games based on Indian culture and mythology
  • Static consoles records slower growth in 2022

PROSPECTS AND OPPORTUNITIES

  • Mobile games poised to maintain its dominance in video games
  • Rising support for e-sports set to drive strong growth
  • Growing traction for digital video games software

CATEGORY DATA

  • Table 17 Sales of Video Games by Category: Value 2017-2022
  • Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Video Games: % Value 2018-2022
  • Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
  • Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
  • Table 24 Distribution of Video Games by Format: % Value 2017-2022
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
  • Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
  • Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
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