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PUBLISHER: Euromonitor International | PRODUCT CODE: 1369406

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1369406

Alcoholic Drinks in India

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India was one of the few significant international markets to have registered a full recovery in alcohol drink sales in volume terms in 2022. The country's relatively young population played a pivotal role in this regard, setting it apart from markets with an older demographic profile where consumers are looking to reduce their alcohol intake. Indeed, volumes not only rebounded to pre-COVID-19 levels overall, but also in all major product categories. Besides the youthful demographic profile of t...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADIN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Legal drinking age by state is as follows:
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2016-2022

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 3 Research Sources

BEER IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Unusually warm summer weather and low level of consumption ensure that demand for beer surpasses pre-COVID-19 levels
  • Companies launch premium products to counter inflation
  • Beer companies look at forward integration to provide holistic experience

PROSPECTS AND OPPORTUNITIES

  • High rate of taxation will prove to be most significant impediment during the forecast period
  • E-commerce remains underdeveloped and has scope for expansion
  • Craft beer brands will continue to suffer from effects of the pandemic

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 4 Lager by Price Band 2022
  • Table 17 Number of Breweries 2018-2022

CATEGORY DATA

  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 Sales of Beer by Craft vs Standard 2017-2022
  • Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Samant Soma Wines leverages wine tourism and pursues inorganic growth strategy to lead the market
  • Trade agreement with Australia improves accessibility of imported wines
  • High taxation and regulatory constraints limit potential of wine in India

PROSPECTS AND OPPORTUNITIES

  • Manufacturers call for uniform regulations to counter rising costs
  • Rise of experiential stores that aid decision-making will continue during the forecast period

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2017-2022
  • Table 35 Sales of Wine by Category: Total Value 2017-2022
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • United Spirits doubles down on its premiumisation strategy
  • Homegrown gin brands gain traction on back of rising cocktail culture and premiumisation
  • Rise in experiential stores drives sales of premium spirits through the off-trade

PROSPECTS AND OPPORTUNITIES

  • Indian single malt is expected to outpace single malt scotch whisky during the forecast period
  • Foreign manufacturers increasingly adopt a local focus for their premium brands
  • Industry will face ongoing challenges, due to combination of inflation and regulatory factors

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 5 Benchmark Brands 2022

CATEGORY DATA

  • Table 61 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 62 Sales of Spirits by Category: Total Value 2017-2022
  • Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 70 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 75 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 76 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 77 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 78 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 79 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

RTDS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Health and wellness trend and growing demand for convenience drive sales of RTDs in India
  • Bacardi-Martini retains dominance, assisted by launch of new options

PROSPECTS AND OPPORTUNITIES

  • Inflation and taxation will remain major impediments to expansion
  • Spirit-based RTDs will witness increased competition from other RTD product types

CATEGORY DATA

  • Table 82 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 83 Sales of RTDs by Category: Total Value 2017-2022
  • Table 84 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 85 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 90 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 91 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 92 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 93 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 94 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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