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Market Research Report

Alcoholic Drinks in Ukraine

Published by Euromonitor International
Published December, 2009 Product code 115732
Content info  
Price
US $ 1900 PDF by E-mail (Single User License)


Alcoholic Drinks in Ukraine published by Euromonitor International in December, 2009. This report price starts from US $ 1900.

Introduction

Abstract

Euromonitor International' s Alcoholic Drinks in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

Get insight into trends in market performance Pinpoint growth sectors and identify factors driving change Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/Perry; RTDs/High-Strength Premixes; Spirits; Wine

Executive summary

In 2009 alcoholic drinks suffers from unfavourable economic conditions

In 2009 the performance of the alcoholic drinks market slowed down compared with 2008. The former period of consumerism on the wave of rapidly rising incomes changed to modest expenditure on food and drink in an environment of economic crisis which Ukraine could not avoid. The increase in excise taxes on alcoholic drinks, beer in particular, which reflected in price growth, also served as a key factor behind the volume sales slowdown. At the same time, Ukrainians turned back to buying economy brands, and lower priced, high alcohol content drinks, which drove demand for vodka rather than beer.

Excise taxes on alcoholic drinks increase in 2009

In 2009 the alcoholic drinks market not only had to withstand the hazards of the economic crisis, but also had to adapt itself to functioning under new taxation policies. Excise rates were increased on a number of alcoholic drinks. For beer, for example, it grew by 93.5% to UAH0.6 per litre. The new rates are not the end of it; they are planned to grow in the short to medium term. The operational environment also became tougher, with more attention paid by the government to introducing extra restrictions on the advertising and distribution of alcoholic drinks, with the aim of combating alcoholism in the country.

Small operators find it hard to compete in the new economic environment

At the end of the review period, the alcoholic drinks market was characterised by toughening operating conditions, due to economic hardship as well as the changed taxation policy. Whilst needing to retain consumers who had their incomes affected by the financial crisis, alcoholic drinks manufacturers also needed to seek ways of optimising their costs in order to maintain profits and maintain their market positions. Big players proved to be the most competitive in this situation, and the alcoholic drinks market was characterised by stronger concentration and marginalisation in 2009. By contrast, small companies had the most difficulty in adapting to the new conditions, and a number of them left the market. A number of small breweries were among such companies.

Supermarkets/hypermarkets makes the biggest contribution to value sales

In 2009 off-trade was the main distribution channel for alcoholic drinks in Ukraine, comprising the bulk of volume sales. Whilst Ukrainians were traditionally not particularly keen on going out, the culture of eating out developed over 2006-2008, but as soon as the crisis started to evolve they returned to the practice of having drinks at home, or other than in on-trade outlets. Of the off-trade channels, a significant value sales contribution was made by supermarkets/ hypermarkets. These outlets boast the biggest range of drinks, including premium imported drinks, and availability of a consumer base with higher incomes, because of their location in cities. At that, independent small grocers and other grocery retailers were the most widely spread outlets nationwide.

The forecast performance of alcoholic drinks is shadowed by crisis

Future developments in the alcoholic drinks market will be largely determined by the economic situation in the country. The crisis of 2008/2009 and political uncertainty at the end of 2009 because of the parliamentary and presidential elections, which in turn are affecting consumers' outlook, serve as restricting factors for forecast sales growth. The alcoholic drinks market will have to turn around the slowdown in volume sales after the economic situation stabilises in the country. In the nearest future, economy brands will be at the forefront, with more chances available for premium brands by the end of the forecast period. The introduction of new taxation rates will also lead to growth of the black and shadow markets in Ukraine; in spirits in particular.

Table of Contents

ALCOHOLIC DRINKS IN UKRAINE : MARKET INSIGHT

  • EXECUTIVE SUMMARY
    • In 2009 alcoholic drinks suffers from unfavourable economic conditions
    • Excise taxes on alcoholic drinks increase in 2009
    • Small operators find it hard to compete in the new economic environment
    • Supermarkets/hypermarkets makes the biggest contribution to value sales
    • The forecast performance of alcoholic drinks is shadowed by crisis
  • KEY TRENDS AND DEVELOPMENTS
    • Worsening economic conditions drive down demand
    • Ukrainian consumers trade down to economy brands
    • Innovations in alcoholic drinks attempt to follow shifting consumer preferences
    • Local manufacturers lead the alcoholic drinks market in Ukraine
    • Specialist Retailers
    • Summary 1 Leading Specialist Retailers 2008
    • Market Mergers and Acquisition Activity
    • Summary 2 Mergers and Acquisitions Activity 2008-2009
    • Summary 3 Speculated Merger and Acquisition Activity 2009-2010
  • LEGISLATION
    • Table 1 Number of On-trade Establishments by Type 2005
  • TAXATION AND DUTY LEVIES
    • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2009
    • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
    • Table 4 Selling Margin of a Typical Beer Brand 2009
    • Table 5 Selling Margin of a Typical Wine Brand 2009
    • Table 6 Selling Margin of a Typical Spirits Brand 2009
  • OPERATING ENVIRONMENT
  • MARKET INDICATORS
    • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
  • MARKET DATA
    • Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
    • Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
    • Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
    • Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
    • Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
    • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
    • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
    • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
    • Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
    • Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
    • Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
    • Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
    • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
    • Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
    • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
  • DEFINITIONS
    • Published data comparisons
    • Summary 4 Research Sources

LOCAL COMPANY PROFILES - UKRAINE

  • ARTEMIVSK ZSHV ZAT - ALCOHOLIC DRINKS - UKRAINE
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 5 Artemivsk ZShV ZAT: Key Facts
    • Summary 6 Artemivsk ZShV ZAT: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 7 Artemivsk ZShV ZAT: Production Statistics 2008
    • COMPETITIVE POSITIONING
    • Summary 8 Artemivsk ZShV ZAT: Competitive Position 2009
  • KHORTYTSYA LGZ TOV - ALCOHOLIC DRINKS - UKRAINE
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 9 Khortytsya LGZ TOV: Key Facts
    • Summary 10 Khortytsya LGZ TOV: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 11 Khortytsya LGZ TOV: Production Statistics 2008
    • COMPETITIVE POSITIONING
    • Summary 12 Khortytsya LGZ TOV: Competitive Position 2009
  • OBOLON ZAT - ALCOHOLIC DRINKS - UKRAINE
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 13 Obolon ZAT: Key Facts
    • Summary 14 Obolon ZAT: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 15 Obolon ZAT: Production Statistics 2008
    • COMPETITIVE POSITIONING
    • Summary 16 Obolon ZAT: Competitive Position 2009
  • SOYUZ-VICTAN TOV - ALCOHOLIC DRINKS - UKRAINE
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 17 Soyuz-Victan TOV: Key Facts
    • COMPANY BACKGROUND
    • PRODUCTION
    • COMPETITIVE POSITIONING
    • Summary 18 Soyuz-Victan TOV: Competitive Position 2009
  • STOLYCHNY KYIVSKY ZSHV ZAT - ALCOHOLIC DRINKS - UKRAINE
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 19 Stolychny Kyivsky ZShV ZAT: Key Facts
    • Summary 20 Stolychny Kyivsky ZShV ZAT: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 21 Stolychny Kyivsky ZShV ZAT: Production Statistics 2008
    • COMPETITIVE POSITIONING
    • Summary 22 Stolychny Kyivsky ZShV ZAT: Competitive Position 2009

BEER IN UKRAINE

  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
    • Lager price band methodology
    • Summary 23 Lager by Price Band 2009
  • SECTOR DATA
    • Table 23 Number of Breweries 2003-2008
    • Table 24 Sales of Beer by Subsector: Total Volume 2004-2009
    • Table 25 Sales of Beer by Subsector: Total Value 2004-2009
    • Table 26 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
    • Table 27 Sales of Beer by Subsector: % Total Value Growth 2004-2009
    • Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
    • Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
    • Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
    • Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
    • Table 32 Beer: Production, Imports and Exports: Total Volume 2003-2008
    • Table 33 Beer Exports by Country of Destination: Total Volume 2003-2008
    • Table 34 Beer Exports by Country of Destination: Total Value 2003-2008
    • Table 35 Beer Imports by Country of Origin: Total Volume 2003-2008
    • Table 36 Beer Imports by Country of Origin: Total Value 2003-2008
    • Table 37 Company Shares of Beer by National Brand Owner 2005-2009
    • Table 38 Company Shares of Beer by Global Brand Owner 2005-2009
    • Table 39 Brand Shares of Beer 2006-2009
    • Table 40 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
    • Table 41 Forecast Sales of Beer by Subsector: Total Value 2009-2014
    • Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
    • Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014

CIDER/PERRY IN UKRAINE

  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS

RTDS/HIGH-STRENGTH PREMIXES IN UKRAINE

  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • SECTOR DATA
    • Table 44 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009
    • Table 45 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009
    • Table 46 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009
    • Table 47 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009
    • Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009
    • Table 49 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009
    • Table 50 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009
    • Table 51 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009
    • Table 52 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2003-2008
    • Table 53 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009
    • Table 54 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009
    • Table 55 Brand Shares of RTDS/High-strength Premixes 2006-2009
    • Table 56 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014
    • Table 57 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014
    • Table 58 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014
    • Table 59 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014

WINE IN UKRAINE

  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 60 Sales of Wine by Subsector: Total Volume 2004-2009
    • Table 61 Sales of Wine by Subsector: Total Value 2004-2009
    • Table 62 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
    • Table 63 Sales of Wine by Subsector: % Total Value Growth 2004-2009
    • Table 64 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
    • Table 65 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
    • Table 66 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
    • Table 67 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
    • Table 68 Volume Sales of Still Red Wine by Price Segment 2004-2009
    • Table 69 Volume Sales of Still White Wine by Price Segment 2004-2009
    • Table 70 Volume Sales of Still Rose Wine by Price Segment 2004-2009
    • Table 71 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
    • Table 72 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
    • Table 73 Sales of Still White Wine by Grape/Varietal Type 2004-2009
    • Table 74 Sales of Still Rose Wine by Grape/Varietal Type 2004-2009
    • Table 75 Sales of Still Red Wine by Quality Classification 2004-2009
    • Table 76 Sales of Still White Wine by Quality Classification 2004-2009
    • Table 77 Sales of Still Rose Wine by Quality Classification 2004-2009
    • Table 78 Wine Production, Imports and Exports: Total Volume 2003-2008
    • Table 79 Wine Exports by Country of Destination: Total Volume 2003-2008
    • Table 80 Wine Exports by Country of Destination: Total Value 2003-2008
    • Table 81 Wine Imports by Country of Origin: Total Volume 2003-2008
    • Table 82 Wine Imports by Country of Origin: Total Value 2003-2008
    • Table 83 Company Shares of Still Light Grape Wine by National Brand Owner 2005-2009
    • Table 84 Company Shares of Still Light Grape Wine by Global Brand Owner 2005-2009
    • Table 85 Brand Shares of Still Light Grape Wine 2006-2009
    • Table 86 Company Shares of Champagne by National Brand Owner 2005-2009
    • Table 87 Company Shares of Champagne by Global Brand Owner 2005-2009
    • Table 88 Brand Shares of Champagne 2006-2009
    • Table 89 Company Shares of Other Sparkling Wine by National Brand Owner 2005-2009
    • Table 90 Company Shares of Other Sparkling Wine by Global Brand Owner 2005-2009
    • Table 91 Brand Shares of Other Sparkling Wine 2006-2009
    • Table 92 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2005-2009
    • Table 93 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2005-2009
    • Table 94 Brand Shares of Fortified Wine and Vermouth 2006-2009
    • Table 95 Company Shares of Non-grape Wine by National Brand Owner 2005-2009
    • Table 96 Company Shares of Non-grape Wine by Global Brand Owner 2005-2009
    • Table 97 Brand Shares of Non-grape Wine 2006-2009
    • Table 98 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
    • Table 99 Forecast Sales of Wine by Subsector: Total Value 2009-2014
    • Table 100 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
    • Table 101 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014

SPIRITS IN UKRAINE

  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
    • Vodka, gin and other blended Scotch whisky price band methodology
  • SECTOR DATA
    • Table 102 Sales of Spirits by Subsector: Total Volume 2004-2009
    • Table 103 Sales of Spirits by Subsector: Total Value 2004-2009
    • Table 104 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
    • Table 105 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
    • Table 106 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
    • Table 107 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
    • Table 108 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
    • Table 109 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
    • Table 110 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
    • Table 111 Sales of Gin by Premium/Super-premium Split 2004-2009
    • Table 112 Sales of Vodka by Premium/Super-premium Split 2004-2009
    • Table 113 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
    • Table 114 Spirits Production, Imports and Exports: Total Volume 2003-2008
    • Table 115 Spirits Exports by Country of Destination: Total Volume 2003-2008
    • Table 116 Spirits Exports by Country of Destination: Total Value 2003-2008
    • Table 117 Spirits Imports by Country of Origin: Total Volume 2003-2008
    • Table 118 Spirits Imports by Country of Origin: Total Value 2003-2008
    • Table 119 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
    • Table 120 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
    • Table 121 Vodka Production, Imports and Exports: Total Volume 2003-2008
    • Table 122 Gin Production, Imports and Exports: Total Volume 2003-2008
    • Table 123 Rum Production, Imports and Exports: Total Volume 2003-2008
    • Table 124 Liqueurs Production: Total Volume 2003-2008
    • Table 125 Company Shares of Spirits by National Brand Owner 2005-2009
    • Table 126 Company Shares of Spirits by Global Brand Owner 2005-2009
    • Table 127 Brand Shares of Spirits 2006-2009
    • Table 128 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
    • Table 129 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
    • Table 130 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
    • Table 131 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
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