Alcoholic Drinks in the United Arab Emirates published by Euromonitor International in December, 2009. This report price starts from US $ 1900.
Abstract
Euromonitor International' s Alcoholic Drinks in the United Arab Emirates
market report offers a comprehensive guide to the size and shape of the market
at a national level. It provides the latest retail sales data, allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Beer; Cider/Perry; RTDs/High-Strength Premixes; Spirits; Wine
Executive summary
The market continues to grow in 2009, albeit at a lower rate
Alcoholic drinks registered lower volume and value growth rates in 2009 than a
year earlier. With a consumer base mostly comprising of expatriates and
tourists, the global financial crisis has taken its toll on the market. A
string of layoffs coupled with mounting job insecurity has prompted thousands
of expatriates to return to their home countries, while tourists continue to
feel the pinch and cut down on travelling. Conversely, the market continues to
be stimulated by the experimentation and premiumisation trends.
In spite of trading down, premiumisation still reigns
In the wake of the current economic downturn, middle-income earners cut back
on overall spending by trading down to standard-priced brands; they are
shifting to mid-priced wine and spirits from brands they know and trust.
Others are responding with higher consumption at home, which is spurring
off-trade sales but having a detrimental impact on the on-trade. Nevertheless,
among the high-income brackets, the premiumisation trend is still in place as
the kind of alcohol one orders or serves is seen as a reflection of one' s
status.
The government: clamping down on illicit trade and regularising the on-trade
All alcoholic beverages are imported into the United Arab Emirates and thus
the market is highly regulated, although there are loopholes in the system
that allow for underhand dealings and illegal re-exportation to other
countries in the Gulf. This leads to intermittent government crackdowns on
alcohol sales and import procedures. One such crackdown occurred in spring
2009, having a detrimental impact on imports and sales, with foreign
manufacturers relatively concerned about its long-term effects. Towards the
end of the review period, the United Arab Emirates Federal Government stepped
up its efforts to regularise trading in alcoholic drinks. In 2008, the
government started clamping down on illicit trade in the northern Emirates,
where Muslims used to purchase alcoholic drinks, although they are not
officially allowed to. In 2009, the northern Emirate of Umm Al Qaiwain ordered
the closure of all clubs in the Emirate.
New product developments and promotions highlight the competition duopoly
Given the fact that the United Arab Emirates is a Muslim country, there is a
limited choice of only two retailers, Maritime & Mercantile International LLC
(MMI) and African & Eastern NE BVI Ltd (A&E). The two companies act as
wholesalers supplying on-trade channels, as retailers serving customers
through their off-trade retail network, and as issuers of liquor licences.
On-trade channels dominate despite economic downturn
Despite the increased tendency of people to stay in as opposed to go out due
to the current economic climate, on-trade sales still dominate alcoholic
drinks in the United Arab Emirates. This is largely because off-trade sales
are restricted to two outlets, while restaurants, hotels and bars in the
United Arab Emirates continue to attract customers. In a country where there
are few outdoor leisure pursuits due to the terrain and weather shopping
malls, restaurants and hotels are where people spend a great deal of their
free time.
Alcoholic drinks to weather the economic storm with lower but positive growth
Alcoholic drinks sales growth is expected to slow overall during the forecast
period, but should remain positive even as consumers cut back on overall
spending due to the current economic downturn. All hopes are set on the
economy recovering at some point in 2010, which would certainly revive
alcoholic drinks. As a matter of fact, the market mainly caters to expatriates
and tourists, two consumer groups that were badly hit by the financial crisis.
Any sign of recovery will accordingly drive stronger demand from these
consumers.
Table of Contents
ALCOHOLIC DRINKS IN THE UNITED ARAB EMIRATES : MARKET INSIGHT
EXECUTIVE SUMMARY
- The market continues to grow in 2009, albeit at a lower rate
- In spite of trading down, premiumisation still reigns
- The government: clamping down on illicit trade and regularising the
on-trade
- New product developments and promotions highlight the competition duopoly
- On-trade channels dominate despite economic downturn
- Alcoholic drinks to weather the economic storm with lower but positive
growth
MARKET BACKGROUND
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2009
- Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected
Sectors 2009
- Table 2 Selling Margin of a Typical Beer Brand 2009 - Barbican
- Table 3 Selling Margin of a Typical Wine Brand 2009 - Jacob' s Creek
- Table 4 Selling Margin of a Typical Spirits Brand 2009 - Ballantine' s
OPERATING ENVIRONMENT
- Contraband/Parallel Trade
- Duty Free
- Cross-border/Private imports
MARKET INDICATORS
- Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
MARKET DATA
- Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
- Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
- Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth
2004-2009
- Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
- Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Volume 2009
- Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2009
- Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: % Volume 2009
- Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: % Value 2009
- Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
- Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: %
Value Analysis 2009
- Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution
Format: % Volume Analysis 2009
- Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume
2009-2014
- Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value
2009-2014
- Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume
Growth 2009-2014
- Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value
Growth 2009-2014
DEFINITIONS
- Published data comparisons
- Summary 2 Research Sources
LOCAL COMPANY PROFILES - UNITED ARAB EMIRATES
AFRICAN & EASTERN NE BVI LTD - ALCOHOLIC DRINKS - UNITED ARAB EMIRATES
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 African & Eastern NE BVI Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
AL AHRAM BEVERAGES CO (ABC) - ALCOHOLIC DRINKS - UNITED ARAB EMIRATES
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Al Ahram Beverages Co (ABC): Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 5 Al Ahram Beverages Co (ABC): Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 6 Al Ahram Beverages Co (ABC): Competitive Position 2009
MARITIME & MERCANTILE INTERNATIONAL LLC (MMI) - ALCOHOLIC DRINKS - UNITED ARAB EMIRATES
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Maritime & Mercantile International LLC (MMI): Key Facts
- Summary 8 Maritime & Mercantile International LLC (MMI): Operational
Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
BEER IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
- Lager price band methodology
- Summary 9 Lager by Price Band 2009
SECTOR DATA
- Table 21 Sales of Beer by Subsector: Total Volume 2004-2009
- Table 22 Sales of Beer by Subsector: Total Value 2004-2009
- Table 23 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
- Table 24 Sales of Beer by Subsector: % Total Value Growth 2004-2009
- Table 25 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
- Table 26 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
- Table 27 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth
2004-2009
- Table 28 Sales of Beer by On-trade vs Off-trade Split: % Value Growth
2004-2009
- Table 29 Beer: Production, Imports and Exports: Total Volume 2003-2008
- Table 30 Beer Exports by Country of Destination: Total Volume 2003-2008
- Table 31 Beer Exports by Country of Destination: Total Value 2003-2008
- Table 32 Beer Imports by Country of Origin: Total Volume 2003-2008
- Table 33 Beer Imports by Country of Origin: Total Value 2003-2008
- Table 34 Company Shares of Beer by National Brand Owner 2005-2009
- Table 35 Company Shares of Beer by Global Brand Owner 2005-2009
- Table 36 Brand Shares of Beer 2006-2009
- Table 37 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
- Table 38 Forecast Sales of Beer by Subsector: Total Value 2009-2014
- Table 39 Forecast Sales of Beer by Subsector: % Total Volume Growth
2009-2014
- Table 40 Forecast Sales of Beer by Subsector: % Total Value Growth
2009-2014
CIDER/PERRY IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 41 Sales of Cider/Perry: Total Volume 2004-2009
- Table 42 Sales of Cider/Perry: Total Value 2004-2009
- Table 43 Sales of Cider/Perry: % Total Volume Growth 2004-2009
- Table 44 Sales of Cider/Perry: % Total Value Growth 2004-2009
- Table 45 On-trade vs Off-trade Sales of Cider/Perry: Volume 2004-2009
- Table 46 On-trade vs Off-trade Sales of Cider/Perry: Value 2004-2009
- Table 47 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth
2004-2009
- Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth
2004-2009
- Table 49 Cider/Perry Production, Imports and Exports: Total Volume
2003-2008
- Table 50 Cider/Perry Exports by Country of Destination: Total Volume
2003-2008
- Table 51 Cider/Perry Exports by Country of Destination: Total Value
2003-2008
- Table 52 Cider/Perry Imports by Country of Origin: Total Volume 2003-2008
- Table 53 Cider/Perry Imports by Country of Origin: Total Value 2003-2008
- Table 54 Company Shares of Cider/Perry by National Brand Owner 2005-2009
- Table 55 Company Shares of Cider/Perry by Global Brand Owner 2005-2009
- Table 56 Brand Shares of Cider/Perry 2006-2009
- Table 57 Forecast Sales of Cider/Perry: Total Volume 2009-2014
- Table 58 Forecast Sales of Cider/Perry: Total Value 2009-2014
- Table 59 Forecast Sales of Cider/Perry: % Total Volume Growth 2009-2014
- Table 60 Forecast Sales of Cider/Perry: % Total Value Growth 2009-2014
RTDS/HIGH-STRENGTH PREMIXES IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 61 Sales of RTDS/High-strength Premixes by Subsector: Total Volume
2004-2009
- Table 62 Sales of RTDS/High-strength Premixes by Subsector: Total Value
2004-2009
- Table 63 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume
Growth 2004-2009
- Table 64 Sales of RTDS/High-strength Premixes by Subsector: % Total Value
Growth 2004-2009
- Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes:
Volume 2004-2009
- Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value
2004-2009
- Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: %
Volume Growth 2004-2009
- Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: %
Value Growth 2004-2009
- Table 69 Company Shares of RTDS/High-strength Premixes by Global Brand
Owner 2005-2009
- Table 70 Company Shares of RTDS/High-strength Premixes by National Brand
Owner 2005-2009
- Table 71 Brand Shares of RTDS/High-strength Premixes 2006-2009
- Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total
Volume 2009-2014
- Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total
Value 2009-2014
- Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: %
Total Volume Growth 2009-2014
- Table 75 Forecast Sales of RTDS/High-strength Premixes by Subsector: %
Total Value Growth 2009-2014
WINE IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 76 Sales of Wine by Subsector: Total Volume 2004-2009
- Table 77 Sales of Wine by Subsector: Total Value 2004-2009
- Table 78 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
- Table 79 Sales of Wine by Subsector: % Total Value Growth 2004-2009
- Table 80 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
- Table 81 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
- Table 82 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth
2004-2009
- Table 83 Sales of Wine by On-trade vs Off-trade Split: % Value Growth
2004-2009
- Table 84 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
- Table 85 Forecast Sales of Wine by Subsector: Total Value 2009-2014
- Table 86 Forecast Sales of Wine by Subsector: % Total Volume Growth
2009-2014
- Table 87 Forecast Sales of Wine by Subsector: % Total Value Growth
2009-2014
SPIRITS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
- Table 88 Sales of Spirits by Subsector: Total Volume 2004-2009
- Table 89 Sales of Spirits by Subsector: Total Value 2004-2009
- Table 90 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
- Table 91 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
- Table 92 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
- Table 93 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
- Table 94 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth
2004-2009
- Table 95 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth
2004-2009
- Table 96 Spirits Production, Imports and Exports: Total Volume 2003-2008
- Table 97 Spirits Exports by Country of Destination: Total Volume 2003-2008
- Table 98 Spirits Exports by Country of Destination: Total Value 2003-2008
- Table 99 Spirits Imports by Country of Origin: Total Volume 2003-2008
- Table 100 Spirits Imports by Country of Origin: Total Value 2003-2008
- Table 101 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
- Table 102 Brandy & Cognac Production, Imports and Exports: Total Volume
2003-2008
- Table 103 Vodka Production, Imports and Exports: Total Volume 2003-2008
- Table 104 Gin Production, Imports and Exports: Total Volume 2003-2008
- Table 105 Rum Production, Imports and Exports: Total Volume 2003-2008
- Table 106 Company Shares of Spirits by National Brand Owner 2005-2009
- Table 107 Company Shares of Spirits by Global Brand Owner 2005-2009
- Table 108 Brand Shares of Spirits 2006-2009
- Table 109 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
- Table 110 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
- Table 111 Forecast Sales of Spirits by Subsector: % Total Volume Growth
2009-2014
- Table 112 Forecast Sales of Spirits by Subsector: % Total Value Growth
2009-2014
