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Market Research Report

Packaged Food in Estonia

Published by	Euromonitor International
Published	December, 2009	Product code	117053
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Price	US $ 6500 PDF by E-mail (Single User License)

Introduction
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Packaged Food in Estonia published by Euromonitor International in December, 2009. This report price starts from US $ 6500.

Introduction

Abstract

Euromonitor International' s Packaged Food in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Ups and downs in the economic downturn

Whilst some categories had to come to terms with plummeting volume growth, some categories clearly benefited from the worsening economy in the country due to their recession-proof characteristics, and saw an increase in sales. Value sales, however, were affected by decreasing unit prices.

The cheaper the better, and if possible, healthy

Estonian consumers were forced to learn how to save money, and were careful to inspect, weigh, compare and judge before purchasing. As more people tightened their purse strings, cheaper products, special offers and discounts became significant ways to save money. Also, products with a healthier image continued to attract health-conscious Estonians.

Domestic producers continue to be strong

Estonian consumers favour domestic products where possible, as these are considered to be fresh, and produced taking into consideration the local tastes. Also, multinationals held a very strong grip, and even a monopoly in some categories, although staying behind the value sales of the domestic companies overall. Producers also concentrated on innovations which responded to health concerns, and convenience, and the competition continued to be fierce.

Supermarkets/hypermarkets control distribution

As supermarkets/hypermarkets continued expanding, they left other distribution channels further behind. In a similar way, expanding discounters also increased their significance, whilst these developments took their toll on independent small grocers. Consumers found it increasingly convenient to shop at supermarkets/ hypermarkets and discounters, as the product selection in these outlets is wider, making quality and price comparisons easier.

Stagnating and declining volume growth is forecast

Declining volume rates are predicted to take place throughout most sectors as consumers will be limiting their purchases in the times of economic hardships. Also, in the light of negative economic developments, normalisation and recovery of the packaged food market can be expected to start taking effect in a cautious manner, which will result into stagnating growth rates. Moreover, increasingly more sectors are becoming more mature. Health concerns can only be expected to increase in the coming years, and new launches are expected to concentrate on convincing consumers of the benefits of the brands.