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Market Research Report

Packaged Food in Malaysia

Published by	Euromonitor International
Published	November, 2010	Product code	117067
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Price	US $ 6500 PDF by E-mail (Single User License)

Introduction
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Packaged Food in Malaysia published by Euromonitor International in November, 2010. This report price starts from US $ 6500.

Introduction

Abstract

Euromonitor International' s Packaged Food in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Packaged food experiences slowdown in value growth

Packaged food witnessed slower current value growth in 2009 than 2008, with prices stabilising across major categories such as dairy products after the dramatic price increases in 2008. Furthermore, the economic slowdown saw consumers cutting down on indulgence products such as confectionery and ice cream in a bid to tighten their belts. More promotions were held by manufacturers in an effort to pique consumer interest, leading to faster volume growth for many categories. Low-income consumers were also shifting to economical brands or even private label for products such as vegetable and seed oil, which they deemed to have minimal differences in quality and taste.

Consumers more wary about product benefits

Alongside the alarming obesity rates in Malaysia, the government intensified its health education campaigns during 2009. In addition, various food scandals including the melamine scare in 2008 have seen consumers more wary about what they now consume. Recognising consumers' concerns, manufacturers accelerated their efforts and launched a series of health-beneficial products including Dutch Lady Shine 0% Fat Drinking Yoghurt. These new products are promoted mainly as being better for you with reduced fat and low salt, aiming to provide consumers with a more wholesome lifestyle experience.

Nestlé (M) Bhd maintains its reign in packaged food

Nestle (M) Bhd maintained its unshakeable leadership in packaged food in 2008, through rigorous new product launches and promotional campaigns. He prominence of brands such as Milo and Maggi was another key factor behind the company' s leadership in 2008. Artisanal players were also of note ranking just behind Nestle (M) Bhd. However, the performance of artisanal players saw a slight slowdown in 2008, as consumers shifted away from more expensive artisanal variants to cheaper packaged food products while their tightening belts.

Growing importance of modern retailers

Supermarkets/hypermarkets continued to expand in 2008/2009 unfazed by the economic slowdown. Rigorous promotions were often held weekly, attracting consumers to shop at these outlets as opposed to independent grocers. Alongside the growth in outlets, supermarket/hypermarket retailers also enhanced their private label ranges to mimic the product ranges of branded players or even launching more sophisticated products, such as organic pasta by Tesco Stores (Malaysia) Sdn Bhd. With the economic slowdown starting in late 2008, consumers were even more enticed by the low prices of private label products as well as the regular promotions held by supermarkets/hypermarkets.

Packaged food expected to post stronger performance

Slightly stronger performance for packaged food is expected over the forecast period than the review period, with consumers likely to return to premium brands or picking up more expensive health-beneficial product variants in line with the expected economic recovery towards the middle of the forecast period. Furthermore, increased consumer sophistication is likely to see them more adventurous in niche product categories such as soft cheese, as they seek to enhance their quality of life.