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Market Research Report

Packaged Food in Poland

Published by	Euromonitor International
Published	December, 2009	Product code	117073
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Price	US $ 6500 PDF by E-mail (Single User License)

Introduction
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Packaged Food in Poland published by Euromonitor International in December, 2009. This report price starts from US $ 6500.

Introduction

Abstract

Euromonitor International' s Packaged Food in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Despite economic slowdown, packaged foods continues to develop

Packaged foods in Poland is enjoying positive value and volume growth even in the face of economic slowdown related to global credit crunch. Poles are not drastically cutting down spending on basic foodstuffs as they are more eager to limit their expenditure on other goods and services that are not consumed every day. Nevertheless, some shift towards cheaper brands and private label is being noted, particularly amongst less affluent consumers.

Health and wellness remains the hot issue

Poles are becoming increasingly health conscious, basically as a result of widespread media coverage on healthy eating as a way of preventing illnesses and improving one' s appearance. A growing number of consumers pay special attention to what they eat and how they feel. As a result, healthier food products, such as pro/pre biotic yoghurts, reduced-calorie sweet and savoury snacks or functional spreadable oils and fats are enjoying rising demand.

Domestic players focus on a more niche positioning

Although multinational giants like Unilever Polska SA, Danone Polska Sp zoo or Nestle Polska SA are the unrivalled leaders in packaged foods in Poland, domestic companies do not give up fighting for larger market share. In order to gain ground, major Poland-based manufacturers such as SM Mlekpol Grajewo[Q: Excel shows Spoldzielnia Mleczarska Mlekpol to be the correct name for this company; please use the company name shown in Excel unless an explanation for using the one shown here can be provided], Pamapol SA or Lubella SA, tend to focus on selected sectors as specialisation proves the key to success in the highly competitive market. It is also worth noting that Poles readily reach for domestic brands, which offer a satisfactory price-to-quality ratio.

Independent small grocers prove the most popular distribution channel

Independent small grocers remains the main channel for packaged foods in Poland. Many Poles still prefer to shop near their homes as they greatly value proximity and convenience. Nevertheless, modern channels such as supermarkets/hypermarkets are gradually gaining share at the expense of the independent small grocers. They offer a wide selection of brands, frequent price promotions and competitive prices, all of which are appealing to a growing number of Poles. In addition, major retail chains provide consumers with a variety of additional facilities, such as photo services, petrol stations, credit cards or hire purchase. It is also worth noting that discounters are gradually gaining ground as well, particularly in the face of economic slowdown, which pushes many less affluent consumers to seek cheaper alternatives to their favourite products.

New product developments expected to drive future growth

Future performance in packaged foods in Poland will likely be driven by new product development, this being a common way of attracting new and retaining old consumers and in this way gaining competitive advantage. The most probable direction in developing new products is the health and wellness trend, as growing numbers of Poles seek to eat more healthily. Fortified/functional, organic and “better-for-you” varieties are likely to become the key elements of future product portfolios.