Health and Wellness - Poland published by Euromonitor International in May, 2010. This report consists of Pages: 84 and the price starts from US $ 1900.
Abstract
Standard beverages, particularly branded products have become increasingly
saturated. The saturation affects such categories as dairy, carbonates,
fruit/vegetable juice and bottled water, where annual consumption per capita
is high. Thus, customers look for products with added value that contain
ingredients beneficial for a human health like vitamins or minerals.
Additionally, increased interest in healthy food has boosted demand for
better-for-you (BFY), functional fortified (FF) and naturally.
Euromonitor International' s Health and Wellness in Poland report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Poland
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Customers Demand Health
and Wellness Food and Beverages
Fortified/functional Products Play
Significant Role in the Everyday Diet
Naturally Healthy Products for
Conscious Customers
BFY Reduced Sugar Beverages Develop Rapidly
Organic Products Perceived As Premium Goods
Portfolio of Food Intolerance
Products Is Widening
Key Trends and Developments
Changes in the
Structure of Households Are Favourable
Ageing Population
Overweight
and Obese Population on the Rise in Poland
Lifestyle Diseases Beneficial
for Health and Wellness Industry
Economic Slowdown in Poland
Market
Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4
Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5
Fortified/functional Food and Beverages by Positioning: % Breakdown
2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health
and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and
Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and
Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of
Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales
of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail
Distribution
Definitions
Summary 1 Research Sources
Grupa Maspex
Wadowice
Strategic Direction
Key Facts
Summary 2 Grupa Maspex
Wadowice: Key Facts
Summary 3 Grupa Maspex Wadowice: Operational
Indicators
Company Background
Competitive Positioning
Summary 4
Grupa Maspex Wadowice: Competitive Position 2009
Jiwzpc Czeslaw Meus
Strategic Direction
Key Facts
Summary 5 JIWZPC Czeslaw Meus: Key
Facts
Summary 6 JIWZPC Czeslaw Meus: Operational Indicators
Company
Background
Competitive Positioning
Summary 7 JIWZPC Czeslaw Meus:
Competitive Position 2009
Sm Mlekovita
Strategic Direction
Key
Facts
Summary 8 SM Mlekovita: Key Facts
Summary 9 SM Mlekovita:
Operational Indicators
Company Background
Competitive Positioning
Summary 10 SM Mlekovita: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13
Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY
Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages
Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value
2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth
2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown
2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23
BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY
Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY
Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26
Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27
Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food
Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of
Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast
Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 33 Sales of Fortified/functional Beverages by Subsector: Value
2004-2009
Table 34 Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2004-2009
Table 35 Other Fortified/functional Hot Drinks by
Type: % Value Breakdown 2004-2009
Table 36 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 37 Key
Functional Ingredients in Fortified/functional Nectars (25-99% juice): %
Breakdown 2006-2009
Table 38 Key Functional Ingredients in
Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Bottled Water: %
Breakdown 2006-2009
Table 40 Fortified/functional Beverages Company Shares
2005-2009
Table 41 Fortified/functional Beverages Brand Shares
2006-2009
Table 42 Forecast Sales of Fortified/functional Beverages by
Subsector: Value 2009-2014
Table 43 Forecast Sales of Fortified/functional
Beverages by Subsector: % Value Growth 2009-2014
Table 44
Fortified/functional Nectars (25-99% Juice) by Prime Positioning 2005-2009
Table 45 Fortified/functional Nectars (25-99% Juice) by Claim Types
2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Fortified/functional Packaged Food by
Subsector: Value 2004-2009
Table 47 Sales of Fortified/functional Packaged
Food by Subsector: % Value Growth 2004-2009
Table 48 Sugarised Vs
Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 49 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown
2009
Table 50 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: %
Breakdown 2009
Table 51 Key Functional Ingredients in Fortified/functional
Sugar Confectionery: % Breakdown 2006-2009
Table 52 Key Functional
Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 53
Key Functional Ingredients in Fortified/functional Bread: % Breakdown
2006-2009
Table 54 Key Functional Ingredients in Fortified/functional
Biscuits: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in
Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 56 Key
Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Yoghurt: %
Breakdown 2006-2009
Table 58 Key Functional Ingredients in
Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 59 Key
Functional Ingredients in Fortified/functional Spreadable Oils and Fats: %
Breakdown 2006-2009
Table 60 Fortified/functional Packaged Food Company
Shares 2005-2009
Table 61 Fortified/functional Packaged Food Brand Shares
2006-2009
Table 62 Fortified/functional Bread Brand Shares 2006-2009
Table 63 Forecast Sales of Fortified/functional Packaged Food by Subsector:
Value 2009-2014
Table 64 Forecast Sales of Fortified/functional Packaged
Food by Subsector: % Value Growth 2009-2014
Table 65 Pro/Pre Biotic
Yoghurt by Prime Positioning 2005-2009
Table 66 Pro/Pre Biotic Yoghurt by
Claim Types 2005-2009
Table 67 Other Functional Yoghurt by Prime
Positioning 2005-2009
Table 68 Other Functional Yoghurt by Claim Types
2005-2009
Table 69 Other Fortified Yoghurt by Prime Positioning
2005-2009
Table 70 Other Fortified Yoghurt by Claim Types 2005-2009
Table 71 Functional Spreadable Oils and Fats by Prime Positioning
2005-2009
Table 72 Functional Spreadable Oils and Fats by Claim Types
2005-2009
Table 73 Functional Gum by Prime Positioning 2005-2009
Table
74 Functional Gum by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of NH
Beverages by Subsector: Value 2004-2009
Table 76 Sales of NH Beverages by
Subsector: % Value Growth 2004-2009
Table 77 Other NH Hot Drinks by Type:
% Value Breakdown 2004-2009
Table 78 NH Beverages Company Shares
2005-2009
Table 79 NH Beverages Brand Shares 2006-2009
Table 80 NH
Green RTD Tea Brand Shares 2006-2009
Table 81 Forecast Sales of NH
Beverages by Subsector: Value 2009-2014
Table 82 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of NH
Packaged Food by Subsector: Value 2004-2009
Table 84 Sales of NH Packaged
Food by Subsector: % Value Growth 2004-2009
Table 85 NH Packaged Food
Company Shares 2005-2009
Table 86 NH Packaged Food Brand Shares
2006-2009
Table 87 Forecast Sales of NH Packaged Food by Subsector: Value
2009-2014
Table 88 Forecast Sales of NH Packaged Food by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Beverages by
Subsector: Value 2004-2009
Table 90 Sales of Organic Beverages by
Subsector: % Value Growth 2004-2009
Table 91 Organic Beverages Company
Shares 2005-2009
Table 92 Organic Beverages Brand Shares 2006-2009
Table 93 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 94 Forecast Sales of Organic Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 95 Sales of Organic Packaged Food by Subsector: Value
2004-2009
Table 96 Sales of Organic Packaged Food by Subsector: % Value
Growth 2004-2009
Table 97 Other Organic Food by Type: % Value Breakdown
2004-2009
Table 98 Organic Packaged Food Company Shares 2005-2009
Table 99 Organic Packaged Food Brand Shares 2006-2009
Table 100 Organic
Dried Baby Food Brand Shares 2006-2009
Table 101 Forecast Sales of Organic
Packaged Food by Subsector: Value 2009-2014
Table 102 Forecast Sales of
Organic Packaged Food by Subsector: % Value Growth 2009-2014
