Melting Under Pressure?: Global Opportunities for Ice Cream published by Euromonitor International in May, 2010. This report consists of Pages: 55 and the price starts from US $ 2000.
Abstract
The global ice cream market weathered the economic storm fairly well in 2009,
thanks to warmer weather in major markets like the US and the continued
resilience of increasingly important emerging markets like China, Brazil and
India. However, ice cream manufacturers must not become complacent, especially
as private label encroachment is accelerating worldwide. Adding value is the
name of the game, be it through novel flavours, health and wellness
innovations, or leveraging ethical values.
Euromonitor International' s Melting Under Pressure?: Global Opportunities for
Ice Cream global briefing offers an insight into to the size and shape of the
market, highlights buzz topics, emerging geographies, categories and trends as
well as pressing industry issues and white spaces. It identifies the leading
companies and brands, offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change and criteria for success.
Why buy this report?
* Get a detailed picture of the ice cream
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Introduction
Global and Regional Performance
Category Analysis
Competitive Landscape
Channel Analysis
Key Trends and Developments
New Product Developments
Global Prospects and Opportunities
Report
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