This publication has been discontinued on September 29, 2011.
Below is the updated product.
Published: September, 2011
Product code: 215602
Abstract
The economic downturn shaped the direction of Danish health and wellness sales
growth in 2009. This led to a clear increase in price promotions and price
discounting activities by market players to counteract the growing price
sensitivity of consumers. Despite the slowdown in value growth rates for 2009,
there remained a strong demand from Danish consumers for health and wellness
positioned products. This resulted in 2009 sales results remaining consistent
in current value terms from 2008.
Euromonitor International' s Health and Wellness in Denmark report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by
Type.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Denmark
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Economic Woes Rise To
the Fore
Health and Wellness Specific Products Remain Important
Leading Danish Packaged Food Players Dominate Health and Wellness
the
Discounters Channel Increases Its Share
Static To Positive Growth
Expected
Key Trends and Developments
the Economy
Consumers Want
Products That Address Health and Wellness Concerns
Functional Food and
Beverages Struggle To Please Regulatory Bodies
Demand for Convenience
Drives Packaging Trends
Discounters To the Fore
Market Data
Table
1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of
Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of
Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health
and Wellness by Category: % Value Growth 2004-2009
Table 5
Fortified/functional Food and Beverages by Positioning: % Breakdown
2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health
and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and
Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and
Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of
Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales
of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Public Health Campaigns
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research
Sources
Kims A/S
Strategic Direction
Key Facts
Summary 2 Kims
A/S: Key Facts
Summary 3 Kims A/S: Operational Indicators 2006
Company
Background
Competitive Positioning
Summary 4 Kims A/S: Competitive
Position 2009
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 5 Royal Unibrew A/S: Key Facts
Summary 6 Royal Unibrew A/S:
Operational Indicators 2006-2008
Company Background
Competitive
Positioning
Summary 7 Royal Unibrew A/S: Competitive Position 2009
Rynkeby Foods A/S
Strategic Direction
Key Facts
Summary 8 Rynkeby
Foods A/S: Key Facts
Summary 9 Rynkeby Foods A/S: Operational
Indicators
Company Background
Competitive Positioning
Summary 10
Rynkeby Foods A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of
BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY
Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages
Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value
2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth
2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown
2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23
BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY
Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY
Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26
Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27
Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food
Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of
Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast
Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 33 Pro/Pre Biotic Yoghurt by Prime Positioning 2005-2009
Table 34 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 35 Other
Functional Yoghurt by Prime Positioning 2005-2009
Table 37 Functional
Spreadable Oils and Fats by Prime Positioning 2005-2009
Table 38
Functional Spreadable Oils and Fats by Claim Types 2005-2009
Table 39
Functional Gum by Prime Positioning 2005-2009
Table 40 Functional Gum by
Claim Types 2005-2009
Table 41 Sales of Fortified/functional Beverages by
Subsector: Value 2004-2009
Table 42 Sales of Fortified/functional
Beverages by Subsector: % Value Growth 2004-2009
Table 43 Key Functional
Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 44 Key Functional Ingredients in Fortified/functional Bottled Water: %
Breakdown 2006-2009
Table 45 Fortified/functional Beverages Company Shares
2005-2009
Table 46 Fortified/functional Beverages Brand Shares
2006-2009
Table 47 Forecast Sales of Fortified/functional Beverages by
Subsector: Value 2009-2014
Table 48 Forecast Sales of Fortified/functional
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of
Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 50
Sales of Fortified/functional Packaged Food by Subsector: % Value Growth
2004-2009
Table 51 Sugarised Vs Sugar-free Fortified/functional Sugar
Confectionery: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free
Fortified/functional Gum: % Breakdown 2009
Table 53 Standard Fat Vs
Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 54 Key
Functional Ingredients in Fortified/functional Sugar Confectionery: %
Breakdown 2006-2009
Table 55 Key Functional Ingredients in
Fortified/functional Gum: % Breakdown 2006-2009
Table 56 Key Functional
Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 57
Key Functional Ingredients in Fortified/functional Breakfast Cereals: %
Breakdown 2006-2009
Table 58 Key Functional Ingredients in
Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 59 Key
Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2009
Table 60 Key Functional Ingredients in Fortified/functional
Spreadable Oils and Fats: % Breakdown 2006-2009
Table 61
Fortified/functional Packaged Food Company Shares 2005-2009
Table 62
Fortified/functional Packaged Food Brand Shares 2006-2009
Table 63
Fortified/functional Bread Brand Shares 2006-2009
Table 64 Forecast Sales
of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table
65 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of NH Beverages by Subsector:
Value 2004-2009
Table 67 Sales of NH Beverages by Subsector: % Value
Growth 2004-2009
Table 68 NH Beverages Company Shares 2005-2009
Table
69 NH Beverages Brand Shares 2006-2009
Table 70 Forecast Sales of NH
Beverages by Subsector: Value 2009-2014
Table 71 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of NH
Packaged Food by Subsector: Value 2004-2009
Table 73 Sales of NH Packaged
Food by Subsector: % Value Growth 2004-2009
Table 74 NH Packaged Food
Company Shares 2005-2009
Table 75 NH Packaged Food Brand Shares
2006-2009
Table 76 Forecast Sales of NH Packaged Food by Subsector: Value
2009-2014
Table 77 Forecast Sales of NH Packaged Food by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of Organic Beverages by
Subsector: Value 2004-2009
Table 79 Sales of Organic Beverages by
Subsector: % Value Growth 2004-2009
Table 80 Organic Beverages Company
Shares 2005-2009
Table 81 Organic Beverages Brand Shares 2006-2009
Table 82 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 83 Forecast Sales of Organic Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Packaged Food by Subsector: Value
2004-2009
Table 85 Sales of Organic Packaged Food by Subsector: % Value
Growth 2004-2009
Table 86 Other Organic Food by Type: % Value Breakdown
2004-2009
Table 87 Organic Packaged Food Company Shares 2005-2009
Table 88 Organic Packaged Food Brand Shares 2006-2009
Table 89 Organic
Dried Baby Food Brand Shares 2006-2009
Table 90 Forecast Sales of Organic
Packaged Food by Subsector: Value 2009-2014
Table 91 Forecast Sales of
Organic Packaged Food by Subsector: % Value Growth 2009-2014
