In 2014, health and wellness continued to record strong double-digit value growth despite being slower than the review period's CAGR. Its strong performance can be attributed to constantly rising health awareness. As consumers became more educated about health issues and better food choices, they were more actively seeking out healthier foods and beverages to use on a daily basis. As many health and wellness products had higher prices than normal ones.
Euromonitor International's Health and Wellness in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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