HW products registered stronger current value growth in 2013 in comparison to the previous year, owing to consumers' ever-rising health consciousness. During 2013, the Hong Kong government continued to push through campaigns such as EatSmart@school.hk to drive home the importance of healthy living among consumers. This heightened consumers' willingness to purchase HW products to boost their overall wellbeing, including minimising any nutritional gaps that might stem from their daily diets and for better weight management. Manufacturers actively launched new HW products in 2013 to capitalise on consumers' health consciousness. This also spurred consumer interest in trying out these new products, which further contributed to the performance of HW products in 2013.
Euromonitor International's Health and Wellness in Hong Kong, China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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