This publication has been discontinued on September 29, 2011.
Below is the updated product.
Published: September, 2011
Product code: 215608
Abstract
Despite the global recession, both normal and health and wellness food and
beverages continued to record strong volume and value growth during 2009 with
health and wellness food and beverages outperforming regular food and
beverages.
Euromonitor International' s Health and Wellness in Norway report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by
Type.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Norway
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Slower But Sustained
Health and Wellness Food and Beverages Growth
Food Claims and the European
Union
Domestic Producers Dominate Sales
Green Keyhole Symbol
Slower But Steady Growth
Key Trends and Developments
Effects of the
Global Financial Crisis
Norwegian Consumers Continue To Prefer Local
' soft' Discounters
Declining Organic Sales Despite Government and Industry
Promotional Efforts
Strong Regulations for Health and Wellness Food and
Beverages
Norwegians Prefer Natural Foods
Market Data
Table 1
Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of
Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of
Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health
and Wellness by Category: % Value Growth 2004-2009
Table 5
Fortified/functional Food and Beverages by Positioning: % Breakdown
2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health
and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and
Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and
Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of
Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales
of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Alternativ Mat As
Strategic
Direction
Key Facts
Summary 2 Alternativ Mat AS: Key Facts
Summary
3 Alternativ Mat AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Alternativ Mat AS: Competitive Position
2009
Mills Da
Strategic Direction
Key Facts
Summary 5 Mills
DA: Key Facts
Summary 6 Mills DA: Operational Indicators
Company
Background
Competitive Positioning
Summary 7 Mills DA: Competitive
Position 2009
Tine Ba
Strategic Direction
Key Facts
Summary 8
Tine BA: Key Facts
Summary 9 Tine BA: Operational Indicators
Company
Background
Competitive Positioning
Summary 10 Tine BA: Competitive
Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector:
Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value
Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table
16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY
Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of
BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY
Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other
Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 Other
Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 23 BFY
Packaged Food Company Shares 2005-2009
Table 24 BFY Packaged Food Brand
Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by
Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 27 Sales of Food
Intolerance Products by Subsector: Value 2004-2009
Table 28 Sales of Food
Intolerance Products by Subsector: % Value Growth 2004-2009
Table 29
Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 30
Food Intolerance Products Company Shares 2005-2009
Table 31 Food
Intolerance Products Brand Shares 2006-2009
Table 32 Forecast Sales of
Food Intolerance Products by Subsector: Value 2009-2014
Table 33 Forecast
Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 34 Sales of Fortified/functional Beverages by Subsector: Value
2004-2009
Table 35 Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2004-2009
Table 36 Key Functional Ingredients in Non-Cola
Carbonates: % Breakdown 2006-2009
Table 37 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 38 Key
Functional Ingredients in Fortified/functional Bottled Water: % Breakdown
2006-2009
Table 39 Fortified/functional Beverages Company Shares
2005-2009
Table 40 Fortified/functional Beverages Brand Shares
2006-2009
Table 41 Forecast Sales of Fortified/functional Beverages by
Subsector: Value 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 43 Sales of
Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 44
Sales of Fortified/functional Packaged Food by Subsector: % Value Growth
2004-2009
Table 45 Sugarised Vs Sugar-free Fortified/functional Sugar
Confectionery: % Breakdown 2009
Table 46 Sugarised Vs Sugar-free
Fortified/functional Gum: % Breakdown 2009
Table 47 Standard Fat Vs
Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 48 Key
Functional Ingredients in Fortified/functional Sugar Confectionery: %
Breakdown 2006-2009
Table 49 Key Functional Ingredients in
Fortified/functional Gum: % Breakdown 2006-2009
Table 50 Key Functional
Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 51
Key Functional Ingredients in Fortified/functional Breakfast Cereals: %
Breakdown 2006-2009
Table 52 Key Functional Ingredients in
Fortified/functional Milk: % Breakdown 2006-2009
Table 53 Key Functional
Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table
54 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2009
Table 55 Key Functional Ingredients in Fortified/functional
Spreadable Oils and Fats: % Breakdown 2006-2009
Table 56
Fortified/functional Packaged Food Company Shares 2005-2009
Table 57
Fortified/functional Packaged Food Brand Shares 2006-2009
Table 58
Fortified/functional Bread Brand Shares 2006-2009
Table 59 Forecast Sales
of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table
60 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2009-2014
Table 61 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 62 Pro/Pre Biotic Yoghurt by Claim Types
Table 63 Other Functional
Yoghurt by Prime Positioning
Table 64 Other Functional Yoghurt by Claim
Types
Table 65 Functional Spreadable Oils and Fats by Prime
Positioning
Table 66 Functional Spreadable Oils and Fats by Claim
Types
Table 67 Functional Gum by Prime Positioning
Table 68 Functional
Gum by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Beverages by Subsector:
Value 2004-2009
Table 70 Sales of NH Beverages by Subsector: % Value
Growth 2004-2009
Table 71 NH Beverages Company Shares 2005-2009
Table
72 NH Beverages Brand Shares 2006-2009
Table 73 NH Green RTD Tea Brand
Shares 2006-2009
Table 74 Forecast Sales of NH Beverages by Subsector:
Value 2009-2014
Table 75 Forecast Sales of NH Beverages by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of NH Packaged Food by
Subsector: Value 2004-2009
Table 77 Sales of NH Packaged Food by
Subsector: % Value Growth 2004-2009
Table 78 NH Packaged Food Company
Shares 2005-2009
Table 79 NH Packaged Food Brand Shares 2006-2009
Table 80 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 81 Forecast Sales of NH Packaged Food by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Organic Beverages by Subsector: Value
2004-2009
Table 83 Sales of Organic Beverages by Subsector: % Value Growth
2004-2009
Table 84 Organic Beverages Company Shares 2005-2009
Table 85
Organic Beverages Brand Shares 2006-2009
Table 86 Forecast Sales of
Organic Beverages by Subsector: Value 2009-2014
Table 87 Forecast Sales of
Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88
Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 89
Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 90 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 91
Organic Packaged Food Company Shares 2005-2009
Table 92 Organic Packaged
Food Brand Shares 2006-2009
Table 93 Organic Dried Baby Food Brand Shares
2006-2009
Table 94 Forecast Sales of Organic Packaged Food by Subsector:
Value 2009-2014
Table 95 Forecast Sales of Organic Packaged Food by
Subsector: % Value Growth 2009-2014
