Abstract
The global pet care industry has remained relatively resilient to the recent
global economic credit crunch, thanks largely to the ongoing pet humanisation
trend. With pet owners increasingly viewing their pets as part of the family,
spending on pets is no longer restricted to essential items such as pet food,
but increasingly for discretionary items ranging from pet healthcare to pet
dietary supplements to pet cosmetics to pet travel, which in turn has created
significant marketing opportunities.
Euromonitor International’s Emerging Spending Habits of Pet Owners in
2010 and Beyond global briefing offers an insight into the development of the
market, highlights buzz topics, emerging geographies, categories and trends as
well as pressing industry issues and white spaces. It identifies the leading
and emerging companies and brands, offers strategic analysis of key factors
influencing the market, including background information on pet population,
pet ownership by household and prepared gap ratio. Forecasts illustrate how
the market is set to change and criteria for success
Product coverage: Pet Food, Pet Products
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Emerging Spending Habits of Pet Owners in 2010 and Beyond
Euromonitor
International
June 2010
Introduction
How much pet owners spend on
pet food over their lifetime?
Pet care products - the answer to
rising pet healthcare costs?
Luxury pampering - spending growing
from strength to strength
Pet hospitality - a growing niche
Packaging going green - an option not just for the rich
The power of
blogging and product endorsement by pet owners
Report Definitions
Emerging Spending Habits of Pet Owners in 2010 and Beyond published by Euromonitor International in June 22, 2010. This report consists of Pages: 38 and the price starts from US $ 2000.
