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Health and Wellness in Brazil

Health and wellness continued to have double-digit growth in 2013 despite signs of economic slowdown and limited disposable income. It proved resilient as consumers, especially middle-class consumers who have access to those types of products, are not willing to trade down or stop consumption. This was very positive as it continued to encourage manufacturers to invest in research and development and marketing strategies to promote products or extend the portfolio.

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

November 2014

LIST OF CONTENTS AND TABLES

Executive Summary

  • Health and Wellness Records A Strong Performance in 2013
  • Brazilians Follow the Latest Fashion Trends and Focus on Products With Short-term Results
  • Regional Players Investing in Niche Categories
  • Grocery Retailers Continue To Dominate
  • Manufacturers Will Continue To Face Challenges

Key Trends and Developments

  • Health and Wellness Continues To See Double-digit Growth
  • Brazilians Focus on Short-term Benefits and Fashionable Ingredients
  • Brazil's State of Health and Ageing Population: Potential for Growth

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2008-2013
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2008-2013
  • Table 3 Sales of Health and Wellness by Category: Value 2008-2013
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2008-2013
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2008-2013
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2008-2013
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2009-2013
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2010-2013
  • Table 9 Distribution of Health and Wellness by Format: % Value 2008-2013
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2013
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2013-2018
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2013-2018
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2013-2018
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2013-2018
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2013-2018
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018

Appendix

  • National Legislation

Definitions

  • Sources
    • Summary 1 Research Sources
  • Edson De Queiroz, Grupo in Health and Wellness (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 2 Grupo Edson de Queiroz: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 3 Grupo Edson de Queiroz: Competitive Position 2013
  • Jasmine Alimentos Ltda in Health and Wellness (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 4 Jasmine Alimentos Ltda: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 5 Jasmine Alimentos Ltda: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2008-2013
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2008-2013
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2009-2013
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2010-2013
  • Table 21 Distribution of BFY Beverages by Format: % Value 2008-2013
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2013-2018
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2008-2013
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2008-2013
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2009-2013
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2010-2013
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2008-2013
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2013-2018
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Food Intolerance by Category: Value 2008-2013
  • Table 32 Sales of Food Intolerance by Category: % Value Growth 2008-2013
  • Table 33 NBO Company Shares of Food Intolerance: % Value 2009-2013
  • Table 34 LBN Brand Shares of Food Intolerance: % Value 2010-2013
  • Table 35 Distribution of Food Intolerance by Format: % Value 2008-2013
  • Table 36 Forecast Sales of Food Intolerance by Category: Value 2013-2018
  • Table 37 Forecast Sales of Food Intolerance by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Fortified/Functional Beverages by Category: Value 2008-2013
  • Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2008-2013
  • Table 40 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2008-2013
  • Table 41 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2008-2013
  • Table 42 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2008-2013
  • Table 43 NBO Company Shares of Fortified/Functional Beverages: % Value 2009-2013
  • Table 44 LBN Brand Shares of Fortified/Functional Beverages: % Value 2010-2013
  • Table 45 Distribution of Fortified/Functional Beverages by Format: % Value 2008-2013
  • Table 46 Forecast Sales of Fortified/Functional Beverages by Category: Value 2013-2018
  • Table 47 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48 Sales of Fortified/Functional Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2008-2013
  • Table 51 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2008-2013
  • Table 52 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2008-2013
  • Table 53 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2008-2013
  • Table 54 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2008-2013
  • Table 55 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2008-2013
  • Table 56 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2008-2013
  • Table 57 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2008-2013
  • Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2009-2013
  • Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2010-2013
  • Table 60 Distribution of Fortified/Functional Packaged Food by Format: % Value 2008-2013
  • Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
  • Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63 Sales of NH Beverages by Category: Value 2008-2013
  • Table 64 Sales of NH Beverages by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of NH Beverages: % Value 2009-2013
  • Table 66 LBN Brand Shares of NH Beverages: % Value 2010-2013
  • Table 67 Distribution of NH Beverages by Format: % Value 2008-2013
  • Table 68 Forecast Sales of NH Beverages by Category: Value 2013-2018
  • Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70 Sales of NH Packaged Food by Category: Value 2008-2013
  • Table 71 Sales of NH Packaged Food by Category: % Value Growth 2008-2013
  • Table 72 NBO Company Shares of NH Packaged Food: % Value 2009-2013
  • Table 73 LBN Brand Shares of NH Packaged Food: % Value 2010-2013
  • Table 74 Distribution of NH Packaged Food by Format: % Value 2008-2013
  • Table 75 Forecast Sales of NH Packaged Food by Category: Value 2013-2018
  • Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 77 Sales of Organic Beverages by Category: Value 2008-2013
  • Table 78 Sales of Organic Beverages by Category: % Value Growth 2008-2013
  • Table 79 NBO Company Shares of Organic Beverages: % Value 2009-2013
  • Table 80 LBN Brand Shares of Organic Beverages: % Value 2010-2013
  • Table 81 Distribution of Organic Beverages by Format: % Value 2008-2013
  • Table 82 Forecast Sales of Organic Beverages by Category: Value 2013-2018
  • Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 84 Sales of Organic Packaged Food by Category: Value 2008-2013
  • Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2008-2013
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2009-2013
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2010-2013
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2008-2013
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2013-2018
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
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