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PUBLISHER: Euromonitor International | PRODUCT CODE: 991309

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PUBLISHER: Euromonitor International | PRODUCT CODE: 991309

Health and Wellness in Brazil

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PAGES: 107 Pages
DELIVERY TIME: 1-2 business days
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Due to COVID-19, 2020 and 2021 were unique in many respects, including for health and wellness in Brazil. After HW beverages saw a severe drop in volume sales and a strong slowing of growth in current value terms in 2020, a bounce-back has been seen in 2021, but the volume growth rate is still only similar to that seen in 2019 and earlier, and sales have not returned to the pre-pandemic level. As for HW packaged food, positive performances were seen in both retail volume and current value terms...

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBBR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Return of social occasions gives newfound reasons for BFY consumption
  • Coca-Cola Zero Sugar is hitting the mark in BFY reduced sugar beverages
  • The perfect storm hampers growth

PROSPECTS AND OPPORTUNITIES

  • Price, distribution and packaging, the trinity for success
  • Technological advances could create partnerships between health and flavour
  • New labelling legislation to stimulate new product development

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • The dichotomy of indulgence and health
  • The need for innovation in terms of flavour and consumption occasions
  • Rising inflation is leading to more rational consumption

PROSPECTS AND OPPORTUNITIES

  • New labelling legislation will lead to dynamic product development
  • Paying attention to price, distribution and packaging could attract consumers
  • New consumers and new products set to drive growth

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
  • Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Tea and juice are the engines of NH beverages
  • Macroeconomic scenario hinders growth
  • Claims a necessity in marketing strategies

PROSPECTS AND OPPORTUNITIES

  • Further innovation and diversification
  • Wellness redefined: capitalising on new trends
  • E-commerce will help the category grow

CATEGORY DATA

  • Table 34 Sales of NH Beverages by Category: Value 2016-2021
  • Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 38 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • The curse of higher costs
  • The battle between organic and natural
  • Positioning problem: how and where?

PROSPECTS AND OPPORTUNITIES

  • E-commerce likely to be a major new channel
  • Lifestyles and the economy will dictate growth
  • Income recuperation essential for category development, especially post-COVID-19

CATEGORY DATA

  • Table 41 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Stabilisation of demand for better for you packaged food
  • Demand for items relying on impulse consumption remains subdued
  • BFY reduced salt food gains space in mainstream large volume categories

PROSPECTS AND OPPORTUNITIES

  • New regulation on packaging labels set to drive product innovation
  • Better for you losing ground to other healthy claims
  • Long-term challenges for BFY reduced sugar products in Brazil

CATEGORY DATA

  • Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Free from benefits from premiumisation during pandemic
  • Accelerated demand for free from gluten leads to broader consumer base
  • Free from meat fast-tracked by product innovation and consumer experimentation

PROSPECTS AND OPPORTUNITIES

  • Increasing awareness of intolerance to benefit sales of free from
  • Consumption polarisation is risk for food of higher specific value in coming years
  • Meat substitutes face challenges on affordability and regulation

CATEGORY DATA

  • Table 55 Sales of Free From by Category: Value 2016-2021
  • Table 56 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Free From: % Value 2017-2021
  • Table 58 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 59 Distribution of Free From by Format: % Value 2016-2021
  • Table 60 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Declining appeal of fortified/functional claims follows pre-pandemic trend
  • Demand for immunity boosting and gut health supports demand for FF dairy
  • Home snacking categories spurred by extended periods of seclusion

PROSPECTS AND OPPORTUNITIES

  • High sugar content threatens FF categories in the following years
  • Protein-enriched products set to accelerate and enter new categories
  • Limited overall growth for fortified/functional compared to other HW categories

CATEGORY DATA

  • Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Extended periods of quarantine drive volumes of NH packaged food
  • Wholegrain escalating as the main health claim for staples during pandemic
  • Impact on consumers' purchasing power pulls back growth in 2021

PROSPECTS AND OPPORTUNITIES

  • Increasing affordability set to increase category's penetration over forecast period
  • Synergy with premiumisation to leverage consumer interest in NH
  • Upcoming challenges and innovation brought by new labelling regulation

CATEGORY DATA

  • Table 74 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 75 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 76 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 77 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 78 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 79 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Premiumisation of home consumption continues to benefit sales of organic
  • Difference between natural and organic becomes clearer during pandemic
  • Category growth remains concentrated through niche consumers

PROSPECTS AND OPPORTUNITIES

  • Further development dependent on investments to achieve consolidation
  • Major food companies introduce organic lines to target premium consumers
  • Organic set to outperform other HW claims over the forecast period

CATEGORY DATA

  • Table 81 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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