2011 and 2012 registered a continuation of strong growth in health and wellness packaged food and beverages with a continuation of double-digit growth rates across categories. Health and wellness is growing rapidly from a small base. The major driver behind the growth continues to be Brazil's fast-growing middle class. Consumers that previously bought little beyond the basic needs are now fully-fledged consumers, and companies are seeing strong growth in foods like functional yoghurt and oil, which more consumers are able to afford for the first time.
Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.