Abstract
Health and wellness food and beverages increased at a slower pace in 2009
compared to the review period due to the economic slowdown. Some sectors such
as fortified/functional (FF) milk, naturally healthy (NH) olive oil, NH high
fibre bakery products and better for your (BFY) reduced fat bakery products
were affected by rising commodities prices and devaluation of the real against
the dollar in the second half of 2008, which still had an impact in the first
quarter of 2009.
Euromonitor International' s Health and Wellness in Brazil report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Brazil
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Key Trends and
Developments
Market Data
Table 1 Sales of Health and Wellness by Type:
Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value
Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value
2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth
2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning:
% Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares
2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales
of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of
Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast
Sales of Health and Wellness by Category: Value 2009-2014
Table 12
Forecast Sales of Health and Wellness by Category: % Value Growth
2009-2014
Appendix
Definitions
Summary 1 Research Sources
Category Data
Table 13 Sales of Organic Packaged Food by Subsector: Value
2004-2009
Table 14 Sales of Organic Packaged Food by Subsector: % Value
Growth 2004-2009
Table 15 Other Organic Food by Type: % Value Breakdown
2004-2009
Table 16 Organic Packaged Food Company Shares 2005-2009
Table 17 Organic Packaged Food Brand Shares 2006-2009
Table 18 Organic
Dried Baby Food Brand Shares 2006-2009
Table 19 Forecast Sales of Organic
Packaged Food by Subsector: Value 2009-2014
Table 20 Forecast Sales of
Organic Packaged Food by Subsector: % Value Growth 2009-2014
Category
Data
Table 21 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 22 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 23 Other Organic Hot Drinks by Type: % Value Breakdown 2004-2009
Table 24 Organic Beverages Company Shares 2005-2009
Table 25 Organic
Beverages Brand Shares 2006-2009
Table 26 Forecast Sales of Organic
Beverages by Subsector: Value 2009-2014
Table 27 Forecast Sales of Organic
Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table
28 Sales of Fortified/functional Packaged Food by Subsector: Value
2004-2009
Table 29 Sales of Fortified/functional Packaged Food by
Subsector: % Value Growth 2004-2009
Table 30 Sugarised Vs Sugar-free
Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 31
Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table
32 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown
2009
Table 33 Other Fortified/functional Food by Type: % Value Breakdown
2004-2009
Table 34 Key Functional Ingredients in Fortified/functional
Chocolate Confectionery: % Breakdown 2006-2009
Table 35 Key Functional
Ingredients in Fortified/functional Sugar Confectionery: % Breakdown
2006-2009
Table 36 Key Functional Ingredients in Fortified/functional Gum:
% Breakdown 2006-2009
Table 37 Key Functional Ingredients in
Fortified/functional Bread: % Breakdown 2006-2009
Table 38 Key Functional
Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table
39 Key Functional Ingredients in Fortified/functional Breakfast Cereals: %
Breakdown 2006-2009
Table 40 Key Functional Ingredients in
Fortified/functional Milk: % Breakdown 2006-2009
Table 41 Key Functional
Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table
42 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2009
Table 43 Key Functional Ingredients in Fortified/functional
Spreadable Oils and Fats: % Breakdown 2006-2009
Table 44
Fortified/functional Packaged Food Company Shares 2005-2009
Table 45
Fortified/functional Packaged Food Brand Shares 2006-2009
Table 46
Fortified/functional Bread Brand Shares 2006-2009
Table 47 Forecast Sales
of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table
48 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2009-2014
Category Data
Table 49 Sales of Fortified/functional
Beverages by Subsector: Value 2004-2009
Table 50 Sales of
Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 51 Other Fortified/functional Hot Drinks by Type: % Value Breakdown
2004-2009
Table 52 Key Functional Ingredients in Non-Cola Carbonates: %
Breakdown 2006-2009
Table 53 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 54 Key
Functional Ingredients in Fortified/functional Nectars (25-99% juice): %
Breakdown 2006-2009
Table 55 Key Functional Ingredients in
Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Bottled Water: %
Breakdown 2006-2009
Table 57 Key Functional Ingredients in
Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 58 Key
Functional Ingredients in Asian Speciality Drinks: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Chocolate-Based Flavoured Powder
Drinks: % Breakdown 2006-2009
Table 60 Fortified/functional Beverages
Company Shares 2005-2009
Table 61 Fortified/functional Beverages Brand
Shares 2006-2009
Table 62 Forecast Sales of Fortified/functional Beverages
by Subsector: Value 2009-2014
Table 63 Forecast Sales of
Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table 64 Sales of BFY Packaged Food by Subsector: Value
2004-2009
Table 65 Sales of BFY Packaged Food by Subsector: % Value Growth
2004-2009
Table 66 Other Reduced Fat Food by Type: % Value Breakdown
2004-2009
Table 67 Other Reduced Carb Food by Type: % Value Breakdown
2004-2009
Table 68 BFY Packaged Food Company Shares 2005-2009
Table 69
BFY Packaged Food Brand Shares 2006-2009
Table 70 Forecast Sales of BFY
Packaged Food by Subsector: Value 2009-2014
Table 71 Forecast Sales of BFY
Packaged Food by Subsector: % Value Growth 2009-2014
Category Data
Table 72 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 73
Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 74 BFY
Beverages Company Shares 2005-2009
Table 75 BFY Beverages Brand Shares
2006-2009
Table 76 Forecast Sales of BFY Beverages by Subsector: Value
2009-2014
Table 77 Forecast Sales of BFY Beverages by Subsector: % Value
Growth 2009-2014
Category Data
Table 78 Sales of NH Packaged Food by
Subsector: Value 2004-2009
Table 79 Sales of NH Packaged Food by
Subsector: % Value Growth 2004-2009
Table 80 NH Packaged Food Company
Shares 2005-2009
Table 81 NH Packaged Food Brand Shares 2006-2009
Table 82 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 83 Forecast Sales of NH Packaged Food by Subsector: % Value Growth
2009-2014
Category Data
Table 84 Sales of NH Beverages by Subsector:
Value 2004-2009
Table 85 Sales of NH Beverages by Subsector: % Value
Growth 2004-2009
Table 86 Other NH Hot Drinks by Type: % Breakdown: %
Value Breakdown 2004-2009
Table 87 NH Beverages Company Shares
2005-2009
Table 88 NH Beverages Brand Shares 2006-2009
Table 89 NH
Green RTD Tea Brand Shares 2006-2009
Table 90 Forecast Sales of NH
Beverages by Subsector: Value 2009-2014
Table 91 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table
92 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table
93 Sales of Food Intolerance Products by Subsector: % Value Growth
2004-2009
Table 94 Lactose-free Dairy Products by Type: % Value Breakdown
2006-2009
Table 95 Food Intolerance Products Company Shares 2005-2009
Table 96 Food Intolerance Products Brand Shares 2006-2009
Table 97
Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 98 Forecast Sales of Food Intolerance Products by Subsector: % Value
Growth 2009-2014
Executive Summary
Economic Slowdown Hinders
Growth
Retailers Invest in Healthy Private Label Products
Multinationals Dominate Health and Wellness
Healthy Specialist Stores
Become An Important Distribution Channel
Middle-class Will Fuel Sales of
Health and Wellness
Key Trends and Developments
Retailers Increase
Their Investments in Health and Wellness Private Label
Health Specialist
Stores Become Important Channel for Health and Wellness
Manufacturers
Invest Heavily in Fortified/functional Food and Beverages
Strict
Regulation by Anvisa Could Inhibit Further Growth
Market Data
Table 99
Sales of Health and Wellness by Type: Value 2004-2009
Table 100 Sales of
Health and Wellness by Type: % Value Growth 2004-2009
Table 101 Sales of
Health and Wellness by Category: Value 2004-2009
Table 102 Sales of Health
and Wellness by Category: % Value Growth 2004-2009
Table 103
Fortified/functional Food and Beverages by Positioning: % Breakdown
2006-2009
Table 104 Health and Wellness GBO Company Shares 2005-2009
Table 105 Health and Wellness NBO Company Shares 2005-2009
Table 106
Health and Wellness Brand Shares 2006-2009
Table 107 Forecast Sales of
Health and Wellness by Type: Value 2009-2014
Table 108 Forecast Sales of
Health and Wellness by Type: % Value Growth 2009-2014
Table 109 Forecast
Sales of Health and Wellness by Category: Value 2009-2014
Table 110
Forecast Sales of Health and Wellness by Category: % Value Growth
2009-2014
Appendix
National Legislation
Advertising
Retail
Distribution
Definitions
Summary 2 Research Sources
Danone
Ltda
Strategic Direction
Key Facts
Summary 3 Danone Ltda: Key
Facts
Summary 4 Danone Ltda: Operational Indicators
Company
Background
Competitive Positioning
Summary 5 Danone Ltda: Competitive
Position 2009
M Dias Branco SA Comércio E Indústria
Strategic Direction
Key Facts
Summary 6 M Dias Branco SA Comércio
e Indústria: Key Facts
Summary 7 M Dias Branco SA Comércio e
Indústria: Operational Indicators
Company Background
Competitive
Positioning
Summary 8 M Dias Branco SA Comércio e Indústria:
Competitive Position 2009
Nestlé Brasil Ltda
Strategic
Direction
Key Facts
Summary 9 Nestlé Brasil Ltda: Key Facts
Summary 10 Nestlé Brasil Ltda: Operational Indicators
Company
Background
Competitive Positioning
Summary 11 Nestlé Brasil Ltda:
Competitive Position 2009
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 111 Sales of BFY Beverages
by Subsector: Value 2004-2009
Table 112 Sales of BFY Beverages by
Subsector: % Value Growth 2004-2009
Table 113 BFY Beverages Company Shares
2005-2009
Table 114 BFY Beverages Brand Shares 2006-2009
Table 115
Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 116
Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 117 Sales of BFY Packaged Food by Subsector: Value
2004-2009
Table 118 Sales of BFY Packaged Food by Subsector: % Value
Growth 2004-2009
Table 119 Other Reduced Fat Food by Type: % Value
Breakdown 2004-2009
Table 120 BFY Packaged Food Company Shares
2005-2009
Table 121 BFY Packaged Food Brand Shares 2006-2009
Table 122
Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table
123 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 124 Sales of Food Intolerance Products by Subsector:
Value 2004-2009
Table 125 Sales of Food Intolerance Products by Subsector:
% Value Growth 2004-2009
Table 126 Food Intolerance Products Company
Shares 2005-2009
Table 127 Food Intolerance Products Brand Shares
2006-2009
Table 128 Forecast Sales of Food Intolerance Products by
Subsector: Value 2009-2014
Table 129 Forecast Sales of Food Intolerance
Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 130 Sales of
Fortified/functional Beverages by Subsector: Value 2004-2009
Table 131
Sales of Fortified/functional Beverages by Subsector: % Value Growth
2004-2009
Table 132 Other Fortified/functional Hot Drinks by Type: % Value
Breakdown 2004-2009
Table 133 Key Functional Ingredients in
Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 134
Fortified/functional Beverages Company Shares 2005-2009
Table 135
Fortified/functional Beverages Brand Shares 2006-2009
Table 136 Forecast
Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 137 Forecast Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2009-2014
Table 138 Fortified/functional Nectars (25-99%
Juice) by Prime Positioning
Table 139 Fortified/functional Nectars (25-99%
Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 140 Sales of Fortified/functional
Packaged Food by Subsector: Value 2004-2009
Table 141 Sales of
Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 142 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: %
Breakdown 2009
Table 143 Sugarised Vs Sugar-free Fortified/functional Gum:
% Breakdown 2009
Table 144 Standard Fat Vs Reduced Fat
Fortified/functional Yoghurt: % Breakdown 2009
Table 145 Other
Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 146
Key Functional Ingredients in Fortified/functional Sugar Confectionery: %
Breakdown 2006-2009
Table 147 Key Functional Ingredients in
Fortified/functional Gum: % Breakdown 2006-2009
Table 148 Key Functional
Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table
149 Key Functional Ingredients in Fortified/functional Milk: % Breakdown
2006-2009
Table 150 Key Functional Ingredients in Fortified/functional
Yoghurt: % Breakdown 2006-2009
Table 151 Key Functional Ingredients in
Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 152 Key
Functional Ingredients in Fortified/functional Spreadable Oils and Fats: %
Breakdown 2006-2009
Table 153 Fortified/functional Packaged Food Company
Shares 2005-2009
Table 154 Fortified/functional Packaged Food Brand Shares
2006-2009
Table 155 Forecast Sales of Fortified/functional Packaged Food
by Subsector: Value 2009-2014
Table 156 Forecast Sales of
Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Table 157 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 158 Pro/Pre
Biotic Yoghurt by Claim Types
Table 159 Other Functional Yoghurt by Prime
Positioning
Table 160 Other Functional Yoghurt by Claim Types
Table
161 Functional Spreadable Oils and Fats by Prime Positioning
Table 162
Functional Spreadable Oils and Fats by Claim Types
Table 163 Functional
Gum by Prime Positioning
Table 164 Functional Gum by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 165 Sales of NH Beverages by Subsector: Value 2004-2009
Table 166 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 167 Other NH Hot Drinks by Type: % Value Breakdown 2004-2009
Table
168 NH Beverages Company Shares 2005-2009
Table 169 NH Beverages Brand
Shares 2006-2009
Table 170 NH Green RTD Tea Brand Shares 2006-2009
Table 171 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 172 Forecast Sales of NH Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 173 Sales of NH Packaged Food by Subsector: Value
2004-2009
Table 174 Sales of NH Packaged Food by Subsector: % Value Growth
2004-2009
Table 175 NH Packaged Food Company Shares 2005-2009
Table
176 NH Packaged Food Brand Shares 2006-2009
Table 177 Forecast Sales of NH
Packaged Food by Subsector: Value 2009-2014
Table 178 Forecast Sales of NH
Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 179
Sales of Organic Beverages by Subsector: Value 2004-2009
Table 180 Sales
of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 181
Organic Beverages Company Shares 2005-2009
Table 182 Organic Beverages
Brand Shares 2006-2009
Table 183 Forecast Sales of Organic Beverages by
Subsector: Value 2009-2014
Table 184 Forecast Sales of Organic Beverages
by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 185 Sales of
Organic Packaged Food by Subsector: Value 2004-2009
Table 186 Sales of
Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 187
Organic Packaged Food Company Shares 2005-2009
Table 188 Organic Packaged
Food Brand Shares 2006-2009
Table 189 Forecast Sales of Organic Packaged
Food by Subsector: Value 2009-2014
Table 190 Forecast Sales of Organic
Packaged Food by Subsector: % Value Growth 2009-2014
Health and Wellness in Brazil published by Euromonitor International in June 28, 2010. This report consists of Pages: 120 and the price starts from US $ 1900.
