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Health and Wellness in Brazil

Despite the economic slowdown and drop in GDP in Brazil in 2014 along with high inflation and interest rates and other issues that limited general disposable incomes, the health and wellness trend continues to expand in the country.

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2015

LIST OF CONTENTS AND TABLES

Executive Summary

Health and Wellness Performing Well Despite Economic Slowdown

Impact of New Dietary Guidelines on Health and Wellness Sales

Use of Local Ingredients As Strategy To Broaden Visibility

Modern Grocery Retailers Continue To Dominate

Rising Demand for Value for Money Affecting Health and Wellness Sales

Key Trends and Developments

Health and Wellness Performing Well Despite Economic Slowdown

Impact of New Dietary Guidelines on Health and Wellness Sales

the Power of Localisation

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2009-2014
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2009-2014
  • Table 3 Sales of Health and Wellness by Category: Value 2009-2014
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2009-2014
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2009-2014
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2009-2014
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2010-2014
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2011-2014
  • Table 9 Distribution of Health and Wellness by Format: % Value 2009-2014
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2014
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2014-2019
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2014-2019
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019

Appendix

National Legislation

Definitions

Sources

    • Summary 1 Research Sources

Edson De Queiroz, Grupo in Health and Wellness (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2 Grupo Edson de Queiroz: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 3 Grupo Edson de Queiroz: Competitive Position 2014

Mae Terra Produtos Naturais Ltda in Health and Wellness (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 4 Mae Terra Produtos Naturais Ltda: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 5 Mae Terra Produtos Naturais Ltda: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2009-2014
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2009-2014
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2010-2014
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2011-2014
  • Table 21 Distribution of BFY Beverages by Format: % Value 2009-2014
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2014-2019
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2009-2014
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2009-2014
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2010-2014
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2011-2014
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2009-2014
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Food Intolerance by Category: Value 2009-2014
  • Table 32 Sales of Food Intolerance by Category: % Value Growth 2009-2014
  • Table 33 NBO Company Shares of Food Intolerance: % Value 2010-2014
  • Table 34 LBN Brand Shares of Food Intolerance: % Value 2011-2014
  • Table 35 Distribution of Food Intolerance by Format: % Value 2009-2014
  • Table 36 Forecast Sales of Food Intolerance by Category: Value 2014-2019
  • Table 37 Forecast Sales of Food Intolerance by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Fortified/Functional Beverages by Category: Value 2009-2014
  • Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2009-2014
  • Table 40 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2009-2014
  • Table 41 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2009-2014
  • Table 42 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2009-2014
  • Table 43 NBO Company Shares of Fortified/Functional Beverages: % Value 2010-2014
  • Table 44 LBN Brand Shares of Fortified/Functional Beverages: % Value 2011-2014
  • Table 45 Distribution of Fortified/Functional Beverages by Format: % Value 2009-2014
  • Table 46 Forecast Sales of Fortified/Functional Beverages by Category: Value 2014-2019
  • Table 47 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48 Sales of Fortified/Functional Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2009-2014
  • Table 51 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2009-2014
  • Table 52 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2009-2014
  • Table 53 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2009-2014
  • Table 54 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2009-2014
  • Table 55 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2009-2014
  • Table 56 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2009-2014
  • Table 57 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2009-2014
  • Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2010-2014
  • Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2011-2014
  • Table 60 Distribution of Fortified/Functional Packaged Food by Format: % Value 2009-2014
  • Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
  • Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63 Sales of NH Beverages by Category: Value 2009-2014
  • Table 64 Sales of NH Beverages by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of NH Beverages: % Value 2010-2014
  • Table 66 LBN Brand Shares of NH Beverages: % Value 2011-2014
  • Table 67 Distribution of NH Beverages by Format: % Value 2009-2014
  • Table 68 Forecast Sales of NH Beverages by Category: Value 2014-2019
  • Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70 Sales of NH Packaged Food by Category: Value 2009-2014
  • Table 71 Sales of NH Packaged Food by Category: % Value Growth 2009-2014
  • Table 72 NBO Company Shares of NH Packaged Food: % Value 2010-2014
  • Table 73 LBN Brand Shares of NH Packaged Food: % Value 2011-2014
  • Table 74 Distribution of NH Packaged Food by Format: % Value 2009-2014
  • Table 75 Forecast Sales of NH Packaged Food by Category: Value 2014-2019
  • Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 77 Sales of Organic Beverages by Category: Value 2009-2014
  • Table 78 Sales of Organic Beverages by Category: % Value Growth 2009-2014
  • Table 79 NBO Company Shares of Organic Beverages: % Value 2010-2014
  • Table 80 LBN Brand Shares of Organic Beverages: % Value 2011-2014
  • Table 81 Distribution of Organic Beverages by Format: % Value 2009-2014
  • Table 82 Forecast Sales of Organic Beverages by Category: Value 2014-2019
  • Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 84 Sales of Organic Packaged Food by Category: Value 2009-2014
  • Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2009-2014
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2010-2014
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2011-2014
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2009-2014
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2014-2019
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
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