2011 and 2012 registered a continuation of strong growth in health and wellness packaged food and beverages with a continuation of double-digit growth rates across categories. Health and wellness is growing rapidly from a small base. The major driver behind the growth continues to be Brazil's fast-growing middle class. Consumers that previously bought little beyond the basic needs are now fully-fledged consumers, and companies are seeing strong growth in foods like functional yoghurt and olive...
Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
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