• Japanese
  • Korean
Cover Image

Health and Wellness in Brazil

2011 and 2012 registered a continuation of strong growth in health and wellness packaged food and beverages with a continuation of double-digit growth rates across categories. Health and wellness is growing rapidly from a small base. The major driver behind the growth continues to be Brazil's fast-growing middle class. Consumers that previously bought little beyond the basic needs are now fully-fledged consumers, and companies are seeing strong growth in foods like functional yoghurt and olive...

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

September 2013

LIST OF CONTENTS AND TABLES

Executive Summary

  • Middle Class Drives Continued Rapid Growth
  • Private Label Increasing
  • Coca-Cola Industrias First To Use Stevia
  • Mixing With Standard Products
  • Continued Strong Growth Expected

Key Trends and Developments

  • Brazil's Growing Middle Class Needs Help With Healthy Living
  • New Certification for Organic Products Negatively Affects Imports
  • Health and Wellness Goes From Natureba To Mass Market
  • More Meals Out Means Opportunity for Growth
  • War on Salt Escalates

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2007-2012
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2007-2012
  • Table 3 Sales of Health and Wellness by Category: Value 2007-2012
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2007-2012
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
  • Table 7 Health and Wellness GBO Company Shares 2008-2012
  • Table 8 Health and Wellness NBO Company Shares 2008-2012
  • Table 9 Health and Wellness NBO Brand Shares 2009-2012
  • Table 10 Forecast Sales of Health and Wellness by Type: Value 2012-2017
  • Table 11 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
  • Table 12 Forecast Sales of Health and Wellness by Category: Value 2012-2017
  • Table 13 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017

Appendix

  • National Legislation
  • Advertising

Definitions

  • Sources
    • Summary 1 Research Sources
  • Cia Brasileira De Bebidas in Health and Wellness (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 2 Cia Brasileira de Bebidas: Key Facts
    • Summary 3 Cia Brasileira de Bebidas: Operational Indicators
  • Company Background
  • Competitive Positioning
    • Summary 4 Cia Brasileira de Bebidas: Competitive Position 2011
  • Edson De Queiroz, Grupo in Health and Wellness (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 5 Grupo Edson de Queiroz: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 6 Grupo Edson de Queiroz: Competitive Position 2012
  • Jasmine Alimentos Ltda in Health and Wellness (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 7 Jasmine Alimentos Ltda: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 8 Jasmine Alimentos Ltda: Competitive Position 2012
  • Mae Terra Produtos Naturais Ltda in Health and Wellness (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 9 Mae Terra Produtos Naturais Ltda: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 10 Mae Terra Produtos Naturais Ltda: Competitive Position 2012

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of BFY Beverages by Category: Value 2007-2012
  • Table 17 Sales of BFY Beverages by Category: % Value Growth 2007-2012
  • Table 18 BFY Beverages NBO Company Shares 2008-2012
  • Table 19 BFY Beverages NBO Brand Shares 2009-2012
  • Table 20 Forecast Sales of BFY Beverages by Category: Value 2012-2017
  • Table 21 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 22 Sales of BFY Packaged Food by Category: Value 2007-2012
  • Table 23 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
  • Table 24 BFY Packaged Food NBO Company Shares 2008-2012
  • Table 25 BFY Packaged Food NBO Brand Shares 2009-2012
  • Table 26 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
  • Table 27 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Food Intolerance by Category: Value 2007-2012
  • Table 29 Sales of Food Intolerance by Category: % Value Growth 2007-2012
  • Table 30 Food Intolerance NBO Company Shares 2008-2012
  • Table 31 Food Intolerance NBO Brand Shares 2009-2012
  • Table 32 Forecast Sales of Food Intolerance by Category: Value 2012-2017
  • Table 33 Forecast Sales of Food Intolerance by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 34 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
  • Table 35 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
  • Table 36 Fortified/Functional Beverages NBO Company Shares 2008-2012
  • Table 37 Fortified/Functional Beverages NBO Brand Shares 2009-2012
  • Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
  • Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
  • Table 42 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
  • Table 44 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
  • Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
  • Table 46 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2007-2012
  • Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2007-2012
  • Table 48 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
  • Table 49 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2007-2012
  • Table 50 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
  • Table 51 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
  • Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
  • Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54 Sales of NH Beverages by Category: Value 2007-2012
  • Table 55 Sales of NH Beverages by Category: % Value Growth 2007-2012
  • Table 56 NH Beverages NBO Company Shares 2008-2012
  • Table 57 NH Beverages NBO Brand Shares 2009-2012
  • Table 58 Forecast Sales of NH Beverages by Category: Value 2012-2017
  • Table 59 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of NH Packaged Food by Category: Value 2007-2012
  • Table 61 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
  • Table 62 NH Packaged Food NBO Company Shares 2008-2012
  • Table 63 NH Packaged Food NBO Brand Shares 2009-2012
  • Table 64 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
  • Table 65 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 66 Sales of Organic Beverages by Category: Value 2007-2012
  • Table 67 Sales of Organic Beverages by Category: % Value Growth 2007-2012
  • Table 68 Organic Beverages NBO Company Shares 2008-2012
  • Table 69 Organic Beverages NBO Brand Shares 2009-2012
  • Table 70 Forecast Sales of Organic Beverages by Category: Value 2012-2017
  • Table 71 Forecast Sales of Organic Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72 Sales of Organic Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2007-2012
  • Table 74 Organic Packaged Food NBO Company Shares 2008-2012
  • Table 75 Organic Packaged Food NBO Brand Shares 2009-2012
  • Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2012-2017
  • Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Show More
Pricing
Get Notified
Email me when related reports are published