Health and wellness continued to have double-digit growth in 2013 despite signs of economic slowdown and limited disposable income. It proved resilient as consumers, especially middle-class consumers who have access to those types of products, are not willing to trade down or stop consumption. This was very positive as it continued to encourage manufacturers to invest in research and development and marketing strategies to promote products or extend the portfolio.
Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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