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PUBLISHER: Euromonitor International | PRODUCT CODE: 987216

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PUBLISHER: Euromonitor International | PRODUCT CODE: 987216

Health and Wellness in the US

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PAGES: 100 Pages
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After strong growth across all health and wellness categories in 2020, most experienced declines or slower growth in 2021. Although consumer interest in health and wellness remains strong, shifts in routines and channel sales brought down retail demand for several products. Better for you beverages and packaged food experienced slight declines in 2021, as consumers have become less concerned with the reduction of single ingredients. Naturally healthy beverages and packaged food and organic bever...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HWFBUS

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Decline in the reduced sugar space after pandemic disruption
  • BFY reduced caffeine beverages declines even as US consumers struggle with sleep
  • BFY reduced fat beverages returns to decline after a brief pandemic reprieve

PROSPECTS AND OPPORTUNITIES

  • Anti-sugar trend will strengthen, but not to the benefit of reduced sugar beverages
  • A sharpening "caffeine paradox" will define US consumers' relationship with caffeine
  • Reduced fat faces multiple negative long-term trends

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for immune support slows in 2021 after historically high growth rates
  • FF tea declines marginally in 2021 as demand normalises after a standout performance
  • FF energy drinks grows as demand for caffeine rises

PROSPECTS AND OPPORTUNITIES

  • Immune support faces an uncertain future as COVID-19 becomes endemic
  • The protein boom will start to lose steam
  • Fibre and gut health will pick up where protein leaves off

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
  • Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
  • Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
  • Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
  • Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
  • Table 31 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
  • Table 32 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 33 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 34 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 35 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 36 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Naturally healthy products are the key force in HW beverages
  • Bottled water continues to gain share of throat
  • The rise and fall of NH 100% juice

PROSPECTS AND OPPORTUNITIES

  • NH fruit/herbal tea will drive growth in NH hot drinks
  • The inexorable growth of NH bottled water to continue
  • No end in sight for the clean label trend

CATEGORY DATA

  • Table 37 Sales of NH Beverages by Category: Value 2016-2021
  • Table 38 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 39 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 40 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 41 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 42 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 43 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Organic coffee leads the way in organic beverages
  • Organic tea also benefits from new post-pandemic trends
  • Organic juice clings to growth as immune interest fades

PROSPECTS AND OPPORTUNITIES

  • Inflationary pressures to encourage additional premiumisation
  • Crowded labels could be a challenge for organic products
  • Coffee to face rising sustainability challenges

CATEGORY DATA

  • Table 44 Sales of Organic Beverages by Category: Value 2016-2021
  • Table 45 Sales of Organic Beverages by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Organic Beverages: % Value 2017-2021
  • Table 47 LBN Brand Shares of Organic Beverages: % Value 2018-2021
  • Table 48 Distribution of Organic Beverages by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Organic Beverages by Category: Value 2021-2026
  • Table 50 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026

BETTER FOR YOU PACKAGED FOOD IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Clean label trend puts pressure on better for you categories
  • Indulgence has become less important
  • Reduced sugar packaged food shows an inverse trend from other reduced segments

PROSPECTS AND OPPORTUNITIES

  • Reduced fat products will struggle as concern about fats diminishes
  • Reduced sugar expected to see the highest growth amidst innovation in snacking
  • Sodium is slowly following in the footsteps of sugar in terms of a negative reputation

CATEGORY DATA

  • Table 51 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 52 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
  • Table 54 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
  • Table 55 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 56 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 57 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers turn to gluten-free products amidst diet trends and food sensitivities
  • Free from meat continues to gain share as processed meat producers face criticisms
  • Dairy alternatives become more similar to meat analogues

PROSPECTS AND OPPORTUNITIES

  • Plant-based products collide with the clean label trend
  • Price points will need to fall to make many products fully competitive
  • Sustainability concerns to become a growing trend

CATEGORY DATA

  • Table 58 Sales of Free From by Category: Value 2016-2021
  • Table 59 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 60 NBO Company Shares of Free From: % Value 2017-2021
  • Table 61 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 62 Distribution of Free From by Format: % Value 2016-2021
  • Table 63 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 64 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Immune support as a functionality faces an uncertain future
  • Protein remains big, but for how long?
  • Gut health sees rising interest

PROSPECTS AND OPPORTUNITIES

  • Protein trend to lift sweet biscuits and snack bars
  • More indulgent categories will see better gains from fortified/functional products
  • Demand set to continue as consumers look to supplement their diets

CATEGORY DATA

  • Table 65 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 66 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 67 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 68 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 69 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 70 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 71 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
  • Table 72 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 73 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 74 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Clean label trend pushes consumers towards naturally healthy products
  • Pandemic cooking trends boost sales, but for how long?
  • Channel shift towards foodservice negatively affects naturally healthy products

PROSPECTS AND OPPORTUNITIES

  • Corrections of 2020 performances define the near-term outlook, but long-term growth expected
  • Some NH products will face challenges from other HW categories and diet trends
  • Snacks and basic ingredients to see continued growth

CATEGORY DATA

  • Table 78 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN THE US

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Health-conscious consumers still reach for organic products, but channel shifts affect sales in the short-term
  • Scepticism remains around organic labelling
  • Organic offerings of well-known brands draw consumers' attention to the category

PROSPECTS AND OPPORTUNITIES

  • Prices to present a major challenge to the growth of organic products in the coming years
  • Increasing prevalence of organic options to benefit sales over the forecast period
  • Increased consumer focus on sustainability to boost growth

CATEGORY DATA

  • Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
  • Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
  • Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
  • Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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