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Global Probiotics and Prebiotics: Moving Beyond Digestive Health Status Quo

Abstract

Probiotics already feature strongly in the nutraceuticals market due to the popularity of probiotic yoghurt, and as technological challenges are being overcome and consumer awareness continues to rise, probiotics are also increasingly moving beyond the dairy sector. With science uncovering ever more health benefits of probiotics, they could become one of the most versatile functional ingredients of all times - providing regulatory hurdles can be overcome.

Euromonitor International' s Global Probiotics and Prebiotics: Moving Beyond Digestive Health Status Quo global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Global Probiotics and Prebiotics: Moving Beyond Digestive Health Status Quo
Euromonitor International
October 2010
Introduction
Global Drivers
Probiotics in Preventative Healthcare
Global Performance
Appendix

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