Added value still matters. Despite lingering economic uncertainty and mounting
scrutiny of product health claims, consumers remain willing to spend a bit
more on food that does, or stands for, ‘something’. As such,
health and wellness will continue to drive the food industry, but
manufacturers must be more diligent in their R&D. Industry players must also
maximise lifestyle positionings and speak directly to consumers’ traits
and aspirations to succeed in an increasingly competitive market.
Euromonitor International's Packaged Food 2010 - Part 2: Global Market
Opportunities global briefing offers an insight into to the size and shape of
the Packaged Food market, highlights buzz topics, emerging geographies,
categories and trends and identifies the leading companies and brands. It also
offers strategic analysis on driving packaged food industry trends like health
and wellness, premiumisation, convenience and value-for-money and how those
trends influence factors like new product developments, packaging innovations,
retail distribution and retail pricing both historically and into the
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed
Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice
Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions,
Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces,
Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.