Beverages have never been a more important part of global foodservice strategy. They maximise appeal among high income and lower income consumers alike, improve profitability for operators through high margins and average checks, and help establish the identity of any restaurant concept. 2014 brought new trends in beverages types and consumer preferences, spanning hot drinks, soft drinks and alcoholic drinks, and offering new opportunities for operators to differentiate themselves.
Euromonitor International's Beverages in Consumer Foodservice: Tools for Branding, Profitability and Appeal global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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