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Home Laundry Needs: How China Dresses, Washes and Shops

Abstract

China will account for a quarter of global unit volume growth in home laundry over in the next five years. This report takes a look at the adjacent industries and their impact on the category including the retailing environment, clothing trends, laundry preferences and lending. China will be a key battleground for manufacturers and understanding the dynamics and connections between how China dresses, washes and shops is vital to drive revenues in a challenging and rapidly developing market.

Euromonitor International' s World Market for Consumer Appliances market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Home Laundry Needs: How China Dresses, Washes and Shops
Euromonitor International
February 2011
Introduction
Chinese Demographic Make-Up
Detergents
Clothing
Retailing
Finance
Wrap Up
Report Definitions

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