Global hot drinks consumption is driven by multiple factors that paint divergent pictures of volume and value for each category. Tea is the world's largest hot drink by RTD volume, driven by developing nations moving to packaged and branded teas at retail. Coffee continues to dominate value due to strong premiumisation created by varying formats. Overall, the market will continue to grow as developing nations continue to embrace multinational brands and new formats see growth in mature markets.
Euromonitor International's Hot Drinks 2012 Overview: Trends and Opportunities global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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