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Pet Care in Brazil

The economic slowdown is set to significantly affect sales of several categories in 2015, and continue to have an influence over the forecast period. Economy pet food brands are set to perform more dynamically in comparison to other price bands, as consumers will be looking for cheaper options to feed their pets. A significant level of downgrading from mid-priced to economy brands is expected, while consumers of premium pet food are expected to be more loyal to the brands they already know.

Euromonitor International's Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Economic Slowdown To Support Sales of Economy Pet Food Brands
  • Natural Healthy Food for Pets To Increase Differentiation and Competition Within Pet Care
  • Wide Product Portfolio and Differentiation To Increase Competition
  • Internet Retailing To Stimulate Sales, Even in Unfavourable Economic Times
  • Unit Price Increases To Impact Demand Over the Forecast Period

Key Trends and Developments

  • Assuring Pets' Happiness and Mental Health: A New Goal for Pet Owners
  • Natural Food for Pets: Are Owners Going Back To Basics?
  • Internet Retailing: Innovation in Services and An Omni-channel Retailing Strategy To Boost Sales

Market Indicators

  • Table 1. Pet Populations 2010-2015

Market Data

  • Table 2. Sales of Pet Food by Category: Volume 2010-2015
  • Table 3. Sales of Pet Care by Category: Value 2010-2015
  • Table 4. Sales of Pet Food by Category: % Volume Growth 2010-2015
  • Table 5. Sales of Pet Care by Category: % Value Growth 2010-2015
  • Table 6. NBO Company Shares of Pet Food: % Value 2010-2014
  • Table 7. LBN Brand Shares of Pet Food: % Value 2011-2014
  • Table 8. NBO Company Shares of Dog and Cat Food: % Value 2010-2014
  • Table 9. LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
  • Table 10. Penetration of Private Label in Pet Care by Category: % Value 2010-2014
  • Table 11. Distribution of Pet Care by Format: % Value 2010-2015
  • Table 12. Distribution of Pet Care by Format and Category: % Value 2015
  • Table 13. Distribution of Dog and Cat Food by Format: % Value 2010-2015
  • Table 14. Distribution of Dog and Cat Food by Format and Category: % Value 2015
  • Table 15. Forecast Sales of Pet Food by Category: Volume 2015-2020
  • Table 16. Forecast Sales of Pet Care by Category: Value 2015-2020
  • Table 17. Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
  • Table 18. Forecast Sales of Pet Care by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1. Research Sources

Cobasi Comercio De Produtos Basicos Ind Ltda in Pet Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. Cobasi Comercio de Produtos Basicos Ind Ltda: Key Facts
    • Summary 3. Cobasi Comercio de Produtos Basicos Ind Ltda: Operational Indicators
  • Internet Strategy
  • Company Background

Private Label

  • Competitive Positioning
    • Summary 4. Cobasi Comercio de Produtos Basicos Ind Ltda: Competitive Position 2014

Mars Brasil Alimentos Ltda in Pet Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5. Mars Brasil Alimentos Ltda: Key Facts
  • Competitive Positioning
    • Summary 6. Mars Brasil Alimentos Ltda: Competitive Position 2014

Nestle Brasil Ltda in Pet Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 7. Nestle Brasil Ltda: Key Facts
  • Competitive Positioning
    • Summary 8. Nestle Brasil Ltda: Competitive Position 2014

Total Alimentos SA in Pet Care (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 9. Total Alimentos SA: Key Facts
  • Competitive Positioning
    • Summary 10. Total Alimentos SA: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 19. Cat Owning Households: % Analysis 2010-2015
  • Table 20. Cat Population 2010-2015
  • Table 21. Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015

Category Data

  • Table 22. Sales of Cat Food by Category: Volume 2010-2015
  • Table 23. Sales of Cat Food by Category: Value 2010-2015
  • Table 24. Sales of Cat Food by Category: % Volume Growth 2010-2015
  • Table 25. Sales of Cat Food by Category: % Value Growth 2010-2015
  • Table 26. Sales of Premium Cat Food by Category: Value 2010-2015
  • Table 27. NBO Company Shares of Cat Food: % Value 2010-2014
  • Table 28. LBN Brand Shares of Cat Food: % Value 2011-2014
  • Table 29. LBN Brand Shares of Cat Treats: % Value 2011-2014
  • Table 30. Forecast Sales of Cat Food by Category: Volume 2015-2020
  • Table 31. Forecast Sales of Cat Food by Category: Value 2015-2020
  • Table 32. Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
  • Table 33. Forecast Sales of Cat Food by Category: % Value Growth 2015-2020
    • Summary 11. Cat Food by Price Band 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 34. Dog Owning Households: % Analysis 2010-2015
  • Table 35. Dog Population 2010-2015
  • Table 36. Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015

Category Data

  • Table 37. Sales of Dog Food by Category: Volume 2010-2015
  • Table 38. Sales of Dog Food by Category: Value 2010-2015
  • Table 39. Sales of Dog Food by Category: % Volume Growth 2010-2015
  • Table 40. Sales of Dog Food by Category: % Value Growth 2010-2015
  • Table 41. Sales of Premium Dog Food by Category: Value 2010-2015
  • Table 42. NBO Company Shares of Dog Food: % Value 2010-2014
  • Table 43. LBN Brand Shares of Dog Food: % Value 2011-2014
  • Table 44. LBN Brand Shares of Dog Treats: % Value 2011-2014
  • Table 45. Forecast Sales of Dog Food by Category: Volume 2015-2020
  • Table 46. Forecast Sales of Dog Food by Category: Value 2015-2020
  • Table 47. Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
  • Table 48. Forecast Sales of Dog Food by Category: % Value Growth 2015-2020
    • Summary 12. Dog Food by Price Band 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 49. Other Pet Population 2010-2015

Category Data

  • Table 50. Sales of Other Pet Food by Category: Volume 2010-2015
  • Table 51. Sales of Other Pet Food by Category: Value 2010-2015
  • Table 52. Sales of Other Pet Food by Category: % Volume Growth 2010-2015
  • Table 53. Sales of Other Pet Food by Category: % Value Growth 2010-2015
  • Table 54. LBN Brand Shares of Bird Food: % Value 2011-2014
  • Table 55. LBN Brand Shares of Fish Food: % Value 2011-2014
  • Table 56. LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
  • Table 57. Forecast Sales of Other Pet Food by Category: Volume 2015-2020
  • Table 58. Forecast Sales of Other Pet Food by Category: Value 2015-2020
  • Table 59. Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
  • Table 60. Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61. Sales of Pet Products by Category: Value 2010-2015
  • Table 62. Sales of Pet Products by Category: % Value Growth 2010-2015
  • Table 63. Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
  • Table 64. Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
  • Table 65. Forecast Sales of Pet Products by Category: Value 2015-2020
  • Table 66. Forecast Sales of Pet Products by Category: % Value Growth 2015-2020
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