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Pet Care in Brazil

The pet humanisation trend continues to gain strength in Brazil, and as a consequence, the country's pet owners continue to seek the best products available for their pets. In response, the industry's leading manufacturers continue to invest in the development of new value-added products such as premium pet food in order to attract the high numbers of consumers who seek high-performance products in order to provide complete nutrition to their pets.

Euromonitor International's Pet Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Consumers Are Seeking Value Added Products
  • Pet Humanisation Continues To Boost Sales
  • Competition in the Premium Segment Continues To Grow
  • Cobasi Introduces A New Retail Chain in Order To Compete With Pet Shops
  • Pet Care Is Expected To Grow at A Reasonable Pace Over the Forecast Period

Key Trends and Developments

  • Awareness of Therapeutic Pet Food Increases Throughout Brazil
  • Internet Retailers Expand Their Portfolio To Offer Pet Food and Pet Products
  • Manufacturers Continue To Invest in the Development of Premium Pet Food

Market Indicators

  • Table 1. Pet Populations 2009-2014

Market Data

  • Table 2. Sales of Pet Food by Category: Volume 2009-2014
  • Table 3. Sales of Pet Care by Category: Value 2009-2014
  • Table 4. Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 5. Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 6. NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 7. LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 8. NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 9. LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 10. Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 11. Distribution of Pet Care by Format: % Value 2009-2014
  • Table 12. Distribution of Pet Care by Format and Category: % Value 2014
  • Table 13. Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 14. Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 15. Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 16. Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 17. Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 18. Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

Definitions

  • Sources
    • Summary 1. Research Sources
  • Cobasi Comercio Produtos Basicos Ind Ltda in Pet Care (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 2. Cobasi Comercio Produtos Basicos Ind Ltda: Key Facts
    • Summary 3. Cobasi Comercio Produtos Basicos Ind Ltda: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 1. Cobasi Comercio Produtos Basicos Ind Ltda: Cobasi in Sao Paulo (SP), Brazil
  • Private Label
  • Competitive Positioning
    • Summary 4. Cobasi Comercio Produtos Basicos Ind Ltda: Competitive Position 2013
  • Mars Brasil Alimentos Ltda in Pet Care (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 5. Mars Brasil Alimentos Ltda: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6. Mars Brasil Alimentos Ltda: Competitive Position 2013
  • Mogiana Alimentos SA in Pet Care (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 7. Mogiana Alimentos SA: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 8. Mogiana Alimentos SA: Competitive Position 2013
  • Nestle Brasil Ltda in Pet Care (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 9. Nestle Brasil Ltda: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 10. Nestle Brasil Ltda: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

  • Category Indicators
  • Table 19. Cat Owning Households: % Analysis 2009-2014
  • Table 20. Cat Population 2009-2014
  • Table 21. Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

Category Data

    • Summary 11. Cat Food by Price Band 2014
  • Table 22. Sales of Cat Food by Category: Volume 2009-2014
  • Table 23. Sales of Cat Food by Category: Value 2009-2014
  • Table 24. Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 25. Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 26. Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 27. NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 28. LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 29. LBN Brand Shares of Cat Treats: % Value 2010-2013
  • Table 30. Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 31. Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 32. Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 33. Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

  • Category Indicators
  • Table 34. Dog Owning Households: % Analysis 2009-2014
  • Table 35. Dog Population 2009-2014
  • Table 36. Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2009-2014

Category Data

    • Summary 12. Dog Food by Price Band 2014
  • Table 37. Sales of Dog Food by Category: Volume 2009-2014
  • Table 38. Sales of Dog Food by Category: Value 2009-2014
  • Table 39. Sales of Dog Food by Category: % Volume Growth 2009-2014
  • Table 40. Sales of Dog Food by Category: % Value Growth 2009-2014
  • Table 41. Sales of Premium Dog Food by Category: Value 2009-2014
  • Table 42. NBO Company Shares of Dog Food: % Value 2009-2013
  • Table 43. LBN Brand Shares of Dog Food: % Value 2010-2013
  • Table 45. Forecast Sales of Dog Food by Category: Volume 2014-2019
  • Table 46. Forecast Sales of Dog Food by Category: Value 2014-2019
  • Table 47. Forecast Sales of Dog Food by Category: % Volume Growth 2014-2019
  • Table 48. Forecast Sales of Dog Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

  • Category Indicators
  • Table 49. Other Pet Population 2009-2014

Category Data

  • Table 50. Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 51. Sales of Other Pet Food by Category: Value 2009-2014
  • Table 52. Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 53. Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 54. LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 55. LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 56. LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 57. Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 58. Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 59. Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 60. Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61. Sales of Pet Products by Category: Value 2009-2014
  • Table 62. Sales of Pet Products by Category: % Value Growth 2009-2014
  • Table 63. Sales of Pet Healthcare by Type: % Value Breakdown 2009-2014
  • Table 64. Forecast Sales of Pet Products by Category: Value 2014-2019
  • Table 65. Forecast Sales of Pet Products by Category: % Value Growth 2014-2019
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