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Bakery in Vietnam

Discover the latest market trends and uncover sources of future market growth for the Bakery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bakery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bakery in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bakery in Vietnam?
  • What are the major brands in Vietnam?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

METHODOLOGY

Global insight and local knowledge

With 40 years' experience of developed and emerging markets, Euromonitor International's research method is built on a unique combination of specialist industry knowledge and in-country research expertise.

This approach is what enables us to achieve our goal of building a market consensus view of size, shape and trends across the full distribution universe of each category. We factor in whichever channels are relevant, from large-scale grocery to direct sellers, from discount stores to local mom-and-pop outlets.

Industry specialists

Each industry we cover is managed by an Industry Manager and team of Industry Analysts who research and report on their specialist categories all year round.

Our collaborative approach to research means that these industry teams are in constant dialogue with industry players and opinion formers. The planning of our research programmes reflects latest market trends and industry events. In completing each update project, this provides invaluable input to the testing, review and finalisation of our data.

The specialist in-house teams bring together findings from all stages of the annual research process. They work closely with in-country analysts, assess and challenge data and exercise final editorial control over the publication of new data and analysis.

Country and regional analysts

Our in-country analyst network is managed by country and regional analysts in our offices around the world. Working closely with each in-country team, the regional research management team ensures that all country researchers are well schooled in best practices, from the information collected in store checks, to the dialogue we build in trade surveys. Our country analysts ensure that national reports explain the data trends and provide clear insights into the local market's dynamics.

In-country research network

To deliver fresh insights every year in countries all around the world, we believe the strongest approach is to use analysts on the ground. They bring fluency in local language, physical proximity to the best sources, an ability to engage directly with local industry contacts, and an awareness of how the products and services we study are advertised, sold and consumed. These are essential parts of our ability to report incisively on these markets.

Our research methods

Each Euromonitor International industry report is based on a core set of research techniques:

  • Desk research
  • Store checks
  • Trade survey
  • Company analysis
  • Forecasts
  • Data validation
  • Market analysis

Table of Contents

Bakery in Vietnam - Category Analysis

BAKED GOODS

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 1. Sales of Baked Goods by Category: Volume 2007-2012
    • Table 2. Sales of Baked Goods by Category: Value 2007-2012
    • Table 3. Sales of Baked Goods by Category: % Volume Growth 2007-2012
    • Table 4. Sales of Baked Goods by Category: % Value Growth 2007-2012
    • Table 5. Packaged/Industrial Bread by Type: % Value Breakdown 2007-2012
    • Table 6. Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2007-2012
    • Table 7. Baked Goods Company Shares 2008-2012
    • Table 8. Baked Goods Brand Shares 2009-2012
    • Table 9. Sales of Baked Goods by Distribution Format: % Analysis 2007-2012
    • Table 10. Forecast Sales of Baked Goods by Category: Volume 2012-2017
    • Table 11. Forecast Sales of Baked Goods by Category: Value 2012-2017
    • Table 12. Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
    • Table 13. Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

BISCUITS

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 14. Sales of Biscuits by Category: Volume 2007-2012
    • Table 15. Sales of Biscuits by Category: Value 2007-2012
    • Table 16. Sales of Biscuits by Category: % Volume Growth 2007-2012
    • Table 17. Sales of Biscuits by Category: % Value Growth 2007-2012
    • Table 18. Biscuits Company Shares 2008-2012
    • Table 19. Biscuits Brand Shares 2009-2012
    • Table 20. Sales of Biscuits by Distribution Format: % Analysis 2007-2012
    • Table 21. Forecast Sales of Biscuits by Category: Volume 2012-2017
    • Table 22. Forecast Sales of Biscuits by Category: Value 2012-2017
    • Table 23. Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
    • Table 24. Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

BREAKFAST CEREALS

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 25. Sales of Breakfast Cereals by Category: Volume 2007-2012
    • Table 26. Sales of Breakfast Cereals by Category: Value 2007-2012
    • Table 27. Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
    • Table 28. Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
    • Table 29. Breakfast Cereals Company Shares 2008-2012
    • Table 30. Breakfast Cereals Brand Shares 2009-2012
    • Table 31. Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
    • Table 32. Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
    • Table 33. Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
    • Table 34. Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
    • Table 35. Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Bakery in Vietnam - Company Profiles

Bien Hoa Confectionery Corp (Bibica) in Packaged Food (Vietnam)

  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 1. Bien Hoa Confectionery Corp (Bibica): Key Facts
    • Summary 2. Bien Hoa Confectionery Corp (Bibica): Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 3. Bien Hoa Confectionery Corp (Bibica): Competitive Position 2012

Kinh Do Corp in Packaged Food (Vietnam)

  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 4. Kinh Do Corp: Key Facts
    • Summary 5. Kinh Do Corp: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 6. Kinh Do Corp: Competitive Position 2012

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

  • Slowed down demand due to inflation makes competition even tougher
  • Domestic companies continue to receive support from the government
  • Increased sophistication and busy lifestyles boost convenience products
  • Opportunity for growth in suburban and rural areas
  • A positive outlook

KEY TRENDS AND DEVELOPMENTS

  • Inflation and expense cutbacks forged ways for creative solutions
  • Government continues to support local brands
  • Urbanisation boosts sales of convenience products
  • Local players increase investment in marketing and branding
  • Increased health awareness shapes innovation and marketing direction

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 36. Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 37. Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38. Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 39. Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 40. Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 41. Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 42. Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 43. Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 44. Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 45. Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 46. Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 47. Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 48. Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 49. Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 50. Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 51. Sales of Meal Solutions by Category: Value 2007-2012
  • Table 52. Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 53. Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 54. Company Shares of Meal Solutions 2008-2012
  • Table 55. Brand Shares of Meal Solutions 2009-2012
  • Table 56. Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 57. Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 58. Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 59. Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 60. Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 61. Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 62. Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 63. Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 64. Company Shares of Nutrition/Staples 2008-2012
  • Table 65. Brand Shares of Nutrition/Staples 2009-2012
  • Table 66. Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 67. Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 68. Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 69. Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 70. Sales of Packaged Food by Category: Volume 2007-2012
  • Table 71. Sales of Packaged Food by Category: Value 2007-2012
  • Table 72. Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 73. Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 74. GBO Shares of Packaged Food 2008-2012
  • Table 75. NBO Shares of Packaged Food 2008-2012
  • Table 76. NBO Brand Shares of Packaged Food 2009-2012
  • Table 77. Penetration of Private Label by Category 2007-2012
  • Table 78. Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 79. Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 80. Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 81. Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 82. Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 83. Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7. Research Sources
Show More
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