Health and wellness saw current value growth of 1% in 2014, which was a similar trend to 2013. This stable growth was mainly due to strong awareness of health, and wholesome diets in general. The metabolic syndrome checking system introduced in 2008 impacted consumers' attitudes to maintaining their health. Due to the ageing population, more consumers are aware of the need for regular exercise and a healthy diet in order to extend their healthy life expectancy.
Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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