• Japanese
  • Korean
  • Chinese
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Health and Wellness in Japan

Japanese consumers increasingly became concerned about their health conditions over the review period. With the metabolic syndrome checking system being introduced in 2008, consumers became more aware of lifestyle diseases and better early prevention. In order to prevent metabolic syndrome, increasing numbers of consumers started to work out more regularly. At the same time, consumers' awareness towards eating habits grew. They became more concerned about the amount of fat and sugar they take in and how to limit the absorption of fat from food. The growing health concern amongst consumers pushed up the sales of health and wellness products in 2012.

Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Growing Health Concern Drives Consumption
  • Health and Wellness Booms Triggered by Television Programmes
  • Harsh Competition in Fortified/functional Beverages
  • Shift From Store-based To Non-store Retailing
  • Demographic Shift Will Generate New Health and Wellness Trend

Key Trends and Developments

  • Metabolic Syndrome and Locomotive Syndrome Influence Consumer Behaviour
  • Radiation Scandal in 2011 Continues To Influence Organic Market
  • Television Programmes Trigger Health and Wellness Booms
  • Functional Soft Drinks Increase Presence
  • Bfy Reduced Caffeine Hot Drinks on the Rise

Market Data

  • Table 1. Sales of Health and Wellness by Type: Value 2007-2012
  • Table 2. Sales of Health and Wellness by Type: % Value Growth 2007-2012
  • Table 3. Sales of Health and Wellness by Category: Value 2007-2012
  • Table 4. Sales of Health and Wellness by Category: % Value Growth 2007-2012
  • Table 5. Sales of Health and Wellness by Prime Positioning: Value 2007-2012
  • Table 6. Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
  • Table 7. Health and Wellness GBO Company Shares 2008-2012
  • Table 8. Health and Wellness NBO Company Shares 2008-2012
  • Table 9. Health and Wellness NBO Brand Shares 2009-2012
  • Table 10. Forecast Sales of Health and Wellness by Type: Value 2012-2017
  • Table 11. Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
  • Table 12. Forecast Sales of Health and Wellness by Category: Value 2012-2017
  • Table 13. Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
  • Table 14. Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
  • Table 15. Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017

Appendix

  • National Legislation
  • Organic Certification
  • Foshu (foods for Specified Health Uses)

Definitions

  • Sources
    • Summary 1. Research Sources
  • Asahi Food & Healthcare Co Ltd in Health and Wellness (japan)
  • Strategic Direction
  • Key Facts
    • Summary 2. Asahi Food & Healthcare Co Ltd: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 3. Asahi Food & Healthcare Co Ltd: Competitive Position 2012
  • Ito En Ltd in Health and Wellness (japan)
  • Strategic Direction
  • Key Facts
    • Summary 4. Ito En Ltd: Key Facts
    • Summary 5. Ito En Ltd: Operational Indicators
  • Company Background
  • Competitive Positioning
    • Summary 6. Ito En Ltd: Competitive Position 2012
  • Meiji Co Ltd in Health and Wellness (japan)
  • Strategic Direction
  • Key Facts
    • Summary 7. Meiji Co Ltd: Key Facts
    • Summary 8. Meiji Co Ltd: Operational Indicators
  • Company Background
  • Competitive Positioning
    • Summary 9. Meiji Co Ltd: Competitive Position 2012

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16. Sales of BFY Beverages by Category: Value 2007-2012
  • Table 17. Sales of BFY Beverages by Category: % Value Growth 2007-2012
  • Table 18. BFY Beverages NBO Company Shares 2008-2012
  • Table 19. BFY Beverages NBO Brand Shares 2009-2012
  • Table 20. Forecast Sales of BFY Beverages by Category: Value 2012-2017
  • Table 21. Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 22. Sales of BFY Packaged Food by Category: Value 2007-2012
  • Table 23. Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
  • Table 24. BFY Packaged Food NBO Company Shares 2008-2012
  • Table 25. BFY Packaged Food NBO Brand Shares 2009-2012
  • Table 26. Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
  • Table 27. Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28. Sales of Food Intolerance by Category: Value 2007-2012
  • Table 29. Sales of Food Intolerance by Category: % Value Growth 2007-2012
  • Table 30. Food Intolerance NBO Company Shares 2008-2012
  • Table 31. Food Intolerance NBO Brand Shares 2009-2012
  • Table 32. Forecast Sales of Food Intolerance by Category: Value 2012-2017
  • Table 33. Forecast Sales of Food Intolerance by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 34. Sales of Fortified/Functional Beverages by Category: Value 2007-2012
  • Table 35. Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
  • Table 36. Key Functional Ingredients in Fortified/Functional Asian Speciality Drinks: % Breakdown 2007-2012
  • Table 37. Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
  • Table 38. Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2007-2012
  • Table 39. Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
  • Table 40. Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2007-2012
  • Table 41. Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2007-2012
  • Table 42. Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2007-2012
  • Table 43. Fortified/Functional Beverages NBO Company Shares 2008-2012
  • Table 44. Fortified/Functional Beverages NBO Brand Shares 2009-2012
  • Table 45. Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
  • Table 46. Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 47. Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
  • Table 48. Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
  • Table 49. Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
  • Table 50. Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
  • Table 51. Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2007-2012
  • Table 52. Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2007-2012
  • Table 53. Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
  • Table 54. Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
  • Table 55. Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2007-2012
  • Table 56. Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
  • Table 57. Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2007-2012
  • Table 58. Key Functional Ingredients in Fortified/Functional Breakfast Bars: % Breakdown 2007-2012
  • Table 59. Fortified/Functional Packaged Food NBO Company Shares 2008-2012
  • Table 60. Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
  • Table 61. Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
  • Table 62. Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63. Sales of NH Beverages by Category: Value 2007-2012
  • Table 64. Sales of NH Beverages by Category: % Value Growth 2007-2012
  • Table 65. NH Beverages NBO Company Shares 2008-2012
  • Table 66. NH Beverages NBO Brand Shares 2009-2012
  • Table 67. Forecast Sales of NH Beverages by Category: Value 2012-2017
  • Table 68. Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69. Sales of NH Packaged Food by Category: Value 2007-2012
  • Table 70. Sales of NH Packaged Food by Category: % Value Growth 2007-2012
  • Table 71. NH Packaged Food NBO Company Shares 2008-2012
  • Table 72. NH Packaged Food NBO Brand Shares 2009-2012
  • Table 73. Forecast Sales of NH Packaged Food by Category: Value 2012-2017
  • Table 74. Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 75. Sales of Organic Beverages by Category: Value 2007-2012
  • Table 76. Sales of Organic Beverages by Category: % Value Growth 2007-2012
  • Table 77. Organic Beverages NBO Company Shares 2008-2012
  • Table 78. Organic Beverages NBO Brand Shares 2009-2012
  • Table 79. Forecast Sales of Organic Beverages by Category: Value 2012-2017
  • Table 80. Forecast Sales of Organic Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 81. Sales of Organic Packaged Food by Category: Value 2007-2012
  • Table 82. Sales of Organic Packaged Food by Category: % Value Growth 2007-2012
  • Table 83. Organic Packaged Food NBO Company Shares 2008-2012
  • Table 84. Organic Packaged Food NBO Brand Shares 2009-2012
  • Table 85. Forecast Sales of Organic Packaged Food by Category: Value 2012-2017
  • Table 86. Forecast Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
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