Abstract
The series is a collection of reports providing data on Baby Care market by
country or region. It includes the overview of each country and the
economical/environmental factors influencing the current and future trends in
local market. It also covers the industry structures, the company market
share, and the profile of major players of local markets worldwide.
Through the use of the excellent industry knowledge, the reports help clients
understand the market potentials, measure their opportunity and develop
successful strategies.
EXAMPLE Country Report
The following is the table of contents of one selected report in the series
and serves as an example of the typical items covered in each country report.
Certain sections in each report may be removed or altered based on the
availability and relevance of data.
Baby Care in Romania
HEADLINES
TRENDS
The growth rate for this category was of 5,3% for 2010. The slightly higher
value was due to the fact that per capita value in this environment is still
lower than the European average, and the category has yet to reach maturity.
COMPETITIVE LANDSCAPE
The top three companies in 2010 were Johnson & Johnson with a 33,3% value
share, followed by Beiersdorf with 26,1% and Avon with 10%.
PROSPECTS
The growth of this category depends on a few factors: activity of producers;
education of parents, pricing policy; economic conditions; demographic changes
in the Romanian population. Given that the birth rate is on a slowly
descending curve, the category cannot achieve higher growth than demographics,
but growth potential still remains.
CATEGORY DATA
- Table 1 Sales of Baby Care by Category: Value 2005-2010
- Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
- Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
- Table 4 Baby Care Company Shares 2006-2010
- Table 5 Baby Care Brand Shares by GBN 2007-2010
- Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
- Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
- Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
- Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
- Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
- Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Baby Care in Romania - Company Profiles
- Elmi Prodfarm SRL in Beauty and Personal Care (Romania)
- Farmec SA in Beauty and Personal Care (Romania)
Beauty and Personal Care in Romania - Industry Context
EXECUTIVE SUMMARY
- Rural/urban consumption gap offers strong growth potential
- Nature-inspired products gain strength
- Multinationals maintain leading positions
- Expansion of retailing will drive up cosmetics' sales
KEY TRENDS AND DEVELOPMENTS
- Direct sellers dominate the rural environment
- Multinationals dominant
- Middle income segment offers highest growth potential
- Pharmacies and beauty retailers increase share
- Increasingly demanding consumers
- Bio/natural cosmetics have a strong development potential
MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth
2005-2010
- Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
- Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
- Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
- Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
- Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
- Table 19 Sales of Beauty and Personal Care by Distribution Format: %
Analysis 2005-2010
- Table 20 Sales of Beauty and Personal Care by Category and by Distribution
Format: % Analysis 2010
- Table 21 Forecast Sales of Beauty and Personal Care by Category: Value
2010-2015
- Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value
Growth 2010-2015
DEFINITIONS
Baby Care - Country Reports published by Euromonitor International in November 25, 2011.
