Euromonitor has the world's most comprehensive research on the ice cream category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size - from the “big picture” qualitative analysis; down to specific category data.
Euromonitor data and market analysis cultivates your organization's awareness of the ice cream market and the greater competitive environment, ensuring accurate and focused strategies for your business.
A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.
Our ice cream market research answer questions such as:
- What is the market size of ice cream?
- What are the major brands in ice cream?
- How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
- How is domestic freezer penetration influencing consumption in emerging markets?
- With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?
Ice Cream - Country Reports published by Euromonitor International in May 14, 2012.