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PUBLISHER: Euromonitor International | PRODUCT CODE: 1299003

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1299003

Alcoholic Drinks in Vietnam

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PAGES: 66 Pages
DELIVERY TIME: 1-2 business days
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In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown measures, due to COVID-19. One major factor to take into consideration as the highly effective management of the COVID-19 situation by the Vietnamese government, which gained international praise. As a result, consumer confidence was not severely dented...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: ADVN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2022: The big picture
  • 2022 Key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What's next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

BEER IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Strong recovery in 2022, thanks to relaxation of social distancing measures, improving economic outlook and impact of key sporting events
  • Rising prices in wake of Ukrainian conflict
  • Heineken extends its lead thanks to ongoing investment in new product development, while continuing to forge ahead with its sustainability practices

PROSPECTS AND OPPORTUNITIES

  • Continued recovery for the on-trade channel
  • Premiumisation trend will support the expansion of premium and mid-priced lagers
  • Intensification of competition between two leading players

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022

CATEGORY DATA

  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 Sales of Beer by Craft vs Standard 2017-2022
  • Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Recovery of on-trade channel supports growth of wine, amid increasing competition from beer
  • Negligible presence for non-alcoholic wine, despite zero-tolerance drink driving laws
  • Local players see challenges from smaller, imported brands

PROSPECTS AND OPPORTUNITIES

  • Positive performance expected, in line with the recovery of the economy
  • Key players will focus on pushing sales during Tet holidays
  • Local companies to focus on off-trade channel

CATEGORY DATA

  • Table 34 Sales of Wine by Category: Total Volume 2017-2022
  • Table 35 Sales of Wine by Category: Total Value 2017-2022
  • Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 56 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 57 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Spirits record buoyant growth in both off-trade and on-trade channels
  • Key players focus on pushing sales during special events
  • Soju continues to benefit from influence of Korean culture

PROSPECTS AND OPPORTUNITIES

  • Positive outlook for spirits
  • Local white spirit will see stronger competition from soju
  • Competitive landscape likely to remain fragmented due to a lack of marketing opportunities

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022

CATEGORY DATA

  • Table 60 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 61 Sales of Spirits by Category: Total Value 2017-2022
  • Table 62 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 63 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 69 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 71 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 74 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 75 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 76 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 77 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 78 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Cider/perry records a strong performance, in line with recovery of on-trade channels
  • Heineken focuses on marketing activities to strengthen its leading position, while new brands begin to find their niche
  • Modern retail outlets remain key to sales

PROSPECTS AND OPPORTUNITIES

  • Strong performance expected, in line with the increasing influence of Western lifestyles, but sales of non-alcoholic varieties will remain negligible
  • New imported brands could add variety, while local craft breweries will enter the market
  • Retail e-commerce is projected to grow in importance

CATEGORY DATA

  • Table 81 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 82 Sales of Cider/Perry: Total Value 2017-2022
  • Table 83 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 84 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 92 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 93 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Sales remain negligible in Vietnam
  • Domestic players test the local waters

PROSPECTS AND OPPORTUNITIES

  • Sales will remain negligible outside key urban centres
  • Product innovation will stimulate consumer interest
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