Despite a slowdown in China's economic growth in the last two years of the review period, packaged food continues to project healthy current value growth in 2014. Sales are benefiting from consumers' willingness to trade-up to premium products in areas such as baby food, dairy, chocolate confectionery and oils and fats. Due to growing health consciousness, a growing number of consumers are meanwhile spending more heavily on healthier and more nutritious packaged food or products.
Euromonitor International's Packaged Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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