In 2013, packaged food is expected to continue to see healthy growth thanks to premium products and health and wellness products being focused on by manufacturers. Overall sales were negatively impacted by slowing macroeconomic growth in China in 2012. However, packaged food is expected to continue to see strong growth in 2013, with sales being boosted by healthier products with reduced sugar, fortification and organic ingredients, while products offering high levels of convenience will also drive sales growth for packaged food in 2013.
Euromonitor International's Packaged Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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