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Hot Drinks in Vietnam

Description

In 2012, the Vietnamese economy was struggling, with high inflation and a rising cost of living, especially within food and drink categories. Despite these setbacks, hot drinks in Vietnam still displayed healthy value growth in current terms in 2012. The major categories, such as coffee, were largely unaffected, as these products are considered necessities by most Vietnamese consumers.

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN VIETNAM

Euromonitor International

July 2013

LIST OF CONTENTS AND TABLES

Executive Summary

  • Hot Drinks Displays Good Growth in 2012 Despite Economic Difficulties
  • Increasing Demand for Instant Hot Drinks
  • Intense Competition Amongst Local and International Players
  • Traditional Trade Channels Still Important
  • Strong Growth Rate for Hot Drinks Over the Forecast Period

Key Trends and Developments

  • Slower Value Growth in 2012 Due To Economic Slowdown
  • Specialist Coffee Shops Are A Boost for Coffee Sales
  • Traditional Trade Channels Dominate Hot Drinks
  • Growing Appeal of Instant Products
  • Healthy Products To Be the Main Selling Point

Market Data

  • Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 11 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 12 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017

Appendix

  • Production/import/export Data
  • Table 25 Production of Hot Drinks by Category 2005-2012
  • Sources
    • Summary 1 Research Sources
  • Tam Chau Tea & Coffee Co Ltd in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 2 Tam Chau Tea & Coffee Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • Trung Nguyen Corp in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 3 Trung Nguyen Corp: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 4 Trung Nguyen Corp: Competitive Position 2012
  • Vinacafe Bien Hoa Jsc in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 5 Vinacafe Bien Hoa JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6 Vinacafe Bien Hoa JSC: Competitive Position 2012
  • Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 7 Vinatea - Vietnam National Tea Corp: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 8 Vinatea - Vietnam National Tea Corp: Competitive Position 2012

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 27 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 30 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 31 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 32 Coffee Company Shares by Retail Value 2008-2012
  • Table 33 Coffee Brand Shares by Retail Value 2009-2012
  • Table 34 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 35 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 38 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Retail Sales of Tea by Category: Volume 2007-2012
  • Table 40 Retail Sales of Tea by Category: Value 2007-2012
  • Table 41 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  • Table 42 Retail Sales of Tea by Category: % Value Growth 2007-2012
  • Table 43 Tea: Standard Vs Pods % Value Analysis 2007-2012
  • Table 44 Tea Company Shares by Retail Value 2008-2012
  • Table 45 Tea Brand Shares by Retail Value 2009-2012
  • Table 46 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  • Table 47 Forecast Retail Sales of Tea by Category: Value 2012-2017
  • Table 48 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 49 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 50 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Retail Sales of Other Hot Drinks by Category: Volume 2007-2012
  • Table 52 Retail Sales of Other Hot Drinks by Category: Value 2007-2012
  • Table 53 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 54 Retail Sales of Other Hot Drinks by Category: % Value Growth 2007-2012
  • Table 55 Other Hot Drinks: Standard Vs Pods % Value Analysis 2007-2012
  • Table 56 Other Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 57 Other Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 58 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 59 Forecast Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 60 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 61 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 62 Other Hot Drinks: Forecast Standard Vs Pods % Value Analysis 2012-2017
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