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Hot Drinks in Vietnam

In 2013, hot drinks value growth was slightly lower than in 2012 in Vietnam. This was mainly because of the economic downturn, as well as increasing maturity in hot drinks. Thanks to the busier lifestyles among younger generations and stronger sales in soft drinks, hot drinks have suffered, with tea in particular losing momentum to RTD tea products. Although this is the case, value growth of hot drinks was still relatively healthy in the weak economic climate.

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Hot Drinks Recorded Lower Current Value Growth in 2013
  • Private Label Becomes More Popular
  • Tougher Competition in Hot Drinks Caused by New Product Launches
  • Modern Distribution Channels Record Strongest Value Growth Than
  • Hot Drinks Is Expected To Witness Stable Consumer Demand Over the Forecast Period

Key Trends and Developments

  • Demand Increases for Healthy Products in Hot Drinks
  • Private Label in Hot Drinks Gain More Awareness in 2013
  • Instant Products Become More Popular in 2013

Market Data

  • Table 1. Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 2. Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 3. Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 4. Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 5. Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 6. Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 7. Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 8. Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 9. Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 10. Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 11. NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 12. LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 13. Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 14. Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 15. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 16. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 17. Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 18. Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 19. Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 20. Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 21. Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 22. Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 23. Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 24. Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018

Appendix

  • Production/import/export Data
  • Table 25. Production of Hot Drinks by Category 2008-2013
  • Sources
    • Summary 1. Research Sources
  • Tam Chau Tea & Coffee Co Ltd in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 2. Tam Chau Tea & Coffee Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
  • Trung Nguyen Corp in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 3. Trung Nguyen Corp: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 4. Trung Nguyen Corp: Competitive Position 2013
  • Vinacafe Bien Hoa Jsc in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 5. Vinacafe Bien Hoa JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6. Vinacafe Bien Hoa JSC: Competitive Position 2013
  • Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 7. Vinatea - Vietnam National Tea Corp: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 8. Vinatea - Vietnam National Tea Corp: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26. Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 27. Retail Sales of Coffee by Category: Value 2008-2013
  • Table 28. Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 29. Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 30. Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 31. Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 32. NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 33. LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 34. Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 35. Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 36. Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 37. Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 38. Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39. Retail Sales of Tea by Category: Volume 2008-2013
  • Table 40. Retail Sales of Tea by Category: Value 2008-2013
  • Table 41. Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 42. Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 43. Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
  • Table 44. NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 45. LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 46. Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 47. Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 48. Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 49. Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 50. Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51. Retail Sales of Other Hot Drinks by Category: Volume 2008-2013
  • Table 52. Retail Sales of Other Hot Drinks by Category: Value 2008-2013
  • Table 53. Retail Sales of Other Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 54. Retail Sales of Other Hot Drinks by Category: % Value Growth 2008-2013
  • Table 55. Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2008-2013
  • Table 56. NBO Company Shares of Other Hot Drinks: % Retail Value 2009-2013
  • Table 57. LBN Brand Shares of Other Hot Drinks: % Retail Value 2010-2013
  • Table 58. Forecast Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
  • Table 59. Forecast Retail Sales of Other Hot Drinks by Category: Value 2013-2018
  • Table 60. Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 61. Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
  • Table 62. Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2013-2018
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