In 2014, value sales of hot drinks increased at a slower rate than in 2013 as the category has become more mature and cannot sustain the previous high growth. It also faces intense competition from soft drinks products such as RTD tea. However, this growth is considered to be satisfactory in difficult economic times.
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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