In 2013, hot drinks value growth was slightly lower than in 2012 in Vietnam. This was mainly because of the economic downturn, as well as increasing maturity in hot drinks. Thanks to the busier lifestyles among younger generations and stronger sales in soft drinks, hot drinks have suffered, with tea in particular losing momentum to RTD tea products. Although this is the case, value growth of hot drinks was still relatively healthy in the weak economic climate.
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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