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Hot Drinks in Vietnam

In 2014, value sales of hot drinks increased at a slower rate than in 2013 as the category has become more mature and cannot sustain the previous high growth. It also faces intense competition from soft drinks products such as RTD tea. However, this growth is considered to be satisfactory in difficult economic times.

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Hot Drinks Registers Slower Value Growth in 2014
  • Greater Interest in Products With More Health Benefits
  • Competition Intensifies in Hot Drinks
  • Manufacturers "localise" Flavour To Attract Consumers
  • Hot Drinks Expected To Record Healthy Growth

Key Trends and Developments

  • Consumers Attracted by Products With Better Health Benefits
  • Competition Intensifies in Hot Drinks
  • Manufacturers "localise" Flavour To Attract Consumers

Market Data

  • Table 1. Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
  • Table 2. Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
  • Table 3. Retail Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 4. Retail Sales of Hot Drinks by Category: Value 2009-2014
  • Table 5. Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 6. Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
  • Table 7. Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
  • Table 8. Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 9. Total Sales of Hot Drinks by Category: Total Volume 2009-2014
  • Table 10. Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
  • Table 11. NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
  • Table 12. LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
  • Table 13. Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
  • Table 14. Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
  • Table 15. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 16. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 17. Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 18. Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 19. Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 20. Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 21. Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 22. Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 23. Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 24. Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019

Appendix

  • Production/import/export Data
    • Table 25. Production of Hot Drinks by Category 2008-2013

Sources

  • Summary 1. Research Sources

Ecological Product Jsc in Hot Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 2. Ecological Product JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 3. Ecological Products JSC: Competitive Position 2013

Trung Nguyen Corp in Hot Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 4. Trung Nguyen Corp: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 5. Trung Nguyen Corp: Competitive Position 2013

Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 6. Vinatea - Vietnam National Tea Corp: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 7. Vinatea - Vietnam National Tea Corp: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26. Retail Sales of Coffee by Category: Volume 2009-2014
  • Table 27. Retail Sales of Coffee by Category: Value 2009-2014
  • Table 28. Retail Sales of Coffee by Category: % Volume Growth 2009-2014
  • Table 29. Retail Sales of Coffee by Category: % Value Growth 2009-2014
  • Table 30. Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
  • Table 31. Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
  • Table 32. Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
  • Table 33. NBO Company Shares of Coffee: % Retail Value 2010-2014
  • Table 34. LBN Brand Shares of Coffee: % Retail Value 2011-2014
  • Table 35. Forecast Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 36. Forecast Retail Sales of Coffee by Category: Value 2014-2019
  • Table 37. Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 38. Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 39. Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40. Retail Sales of Tea by Category: Volume 2009-2014
  • Table 41. Retail Sales of Tea by Category: Value 2009-2014
  • Table 42. Retail Sales of Tea by Category: % Volume Growth 2009-2014
  • Table 43. Retail Sales of Tea by Category: % Value Growth 2009-2014
  • Table 44. Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
  • Table 45. NBO Company Shares of Tea: % Retail Value 2010-2014
  • Table 46. LBN Brand Shares of Tea: % Retail Value 2011-2014
  • Table 47. Forecast Retail Sales of Tea by Category: Volume 2014-2019
  • Table 48. Forecast Retail Sales of Tea by Category: Value 2014-2019
  • Table 49. Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 50. Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 51. Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52. Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
  • Table 53. Retail Sales of Other Hot Drinks by Category: Value 2009-2014
  • Table 54. Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
  • Table 55. Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
  • Table 56. Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2009-2014
  • Table 57. NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
  • Table 58. LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
  • Table 59. Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
  • Table 60. Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
  • Table 61. Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 62. Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
  • Table 63. Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2014-2019
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