In 2012, the Vietnamese economy was struggling, with high inflation and a rising cost of living, especially within food and drink categories. Despite these setbacks, hot drinks in Vietnam still displayed healthy value growth in current terms in 2012. The major categories, such as coffee, were largely unaffected, as these products are considered necessities by most Vietnamese consumers.
Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
HOT DRINKS IN VIETNAM
LIST OF CONTENTS AND TABLES