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Toys and Games: Global Trends, Developments and Prospects

2013 saw the strongest global growth for toys and games of the past five years, with the discrepancy in performance between developed and emerging regions continuing to widen. This briefing analyses the fast moving story, which is impacted by many factors, including the gradual shift in retailing influence to newer channels, the success or otherwise of brand extension strategies, and the realities of finding growth further afield.

Euromonitor International's Toys and Games: Global Trends, Developments and Prospects global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • INTRODUCTION AND KEY FINDINGS
  • PERFORMANCE BY GEOGRAPHY
  • TRADITIONAL TOYS AND GAMES
  • VIDEO GAMES
  • CHANNEL ANALYSIS
  • WRAP UP
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