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Market Research Report - 233121

Toys and Games: Global Trends, Developments and Prospects

Published by Euromonitor International
Published Content info 56 Pages
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Toys and Games: Global Trends, Developments and Prospects
Published: August 6, 2015 Content info: 56 Pages

2014 witnessed the strongest growth for toys and games in the previous five years. The growth was largely led by the launch of new consoles as well as licensed products. Many emerging markets were positively impacted by strong income growth and changing household demographics. In developed markets, licensed products within traditional toys and games and new consoles in video games were the major drivers of growth.

Euromonitor International's Toys and Games: Global Trends, Developments and Prospects global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents

Table of Contents

Euromonitor International

August 2015


Global Overview of Toys and Games

Emerging Markets and Licensing Drive Toy Sales

Video Games Console Transformation

The Future of Playtime

Report Definitions

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