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Toys and Games: Trends, Developments and Prospects

Toys and games recorded another year of accelerating growth in 2012, with a deepening discrepancy in performance between developed vs emerging markets. Sales continued to decline in most developed regions, while global growth was driven by Latin America & Eastern Europe. Licensing remained a key contributor to sales, although new film tie-in properties did not quite deliver as some were hoping for. Digital gaming was the star of video games, helping greatly to offset the decline in the category.

Euromonitor International's Toys and Games: Trends, Developments and Prospects global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

November 2013

Introduction

Performance by Geography

Traditional Toys and Games

Video Games

Channel Analysis

Wrap Up

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