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Retailing in Indonesia

In 2013, Indonesia witnessed a slowdown in economic growth, following the fuel hike in mid-2013 and the strong depreciation of Rupiah against the US Dollar. The increase in fuel price greatly affected the living cost as well as the price of goods in Indonesia, hence raising the inflation rate. As a result, Indonesia saw diminishing purchasing power, especially for the lower-income class. Such conditions dampened the strong growth of retailing, leading to stagnant retail value growth in 2013.

Euromonitor International's Retailing in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Slower Economic Growth Leads To Stagnant Retail Value Growth
  • More Companies Started To Embrace Internet Retailing Strategy
  • Grocery and Non-grocery Retailers Register Similar Growth
  • Leading Retailers Continue To Expand To Developing Cities
  • Retailing Is To See Slower Yet Still Positive Sales Growth Over the Forecast Period

Key Trends and Developments

  • 2013 Economic Growth Slows Down Following Fuel Hike and Rising Electricity Cost
  • Government Attempts To Limit the Dominance of Leading Players Through New Franchise Regulation
  • Broad Internet Exposure Spurs the Robust Growth of Internet Retailing
  • Rising Middle Class Attracts International Retailers To Enter Indonesia

Market Indicators

  • Table 1. Employment in Retailing 2008-2013

Market Data

  • Table 2. Sales in Retailing by Channel: Value 2008-2013
  • Table 3. Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 4. Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 5. Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 6. Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 7. Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 8. Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 9. Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 10. Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 11. Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 12. Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 13. Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 14. Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 15. Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 16. Retailing Company Shares: % Value 2009-2013
  • Table 17. Retailing Brand Shares: % Value 2010-2013
  • Table 18. Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 19. Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 20. Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 21. Non-store Retailing Company Shares: % Value 2009-2013
  • Table 22. Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 23. Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 24. Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 25. Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 26. Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 27. Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 28. Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 29. Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 30. Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 31. Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 32. Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 33. Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 34. Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 35. Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 36. Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 37. Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 38. Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 39. Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Appendix

  • Operating Environment
    • Summary 1. Standard Opening Hours by Channel Type 2013

Definitions

  • Sources
    • Summary 2. Research Sources
  • Carrefour Indonesia Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 3. Carrefour Indonesia PT: Key Facts
    • Summary 4. Carrefour Indonesia PT: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 1. Carrefour Indonesia PT: Carrefour in Ambarukmo Plaza, Yogyakarta
  • Private Label
    • Summary 5. Carrefour Indonesia PT: Private Label Portfolio
  • Competitive Positioning
    • Summary 6. Carrefour Indonesia PT: Competitive Position 2013
  • Citra Nusa Insan Cemerlang Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 7. Citra Nusa InsanCemerlang PT: Key Facts
    • Summary 8. Citra Nusa InsanCemerlang PT: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
    • Summary 9. Citra Nusa InsanCemerlang PT: Private Label Portfolio
  • Competitive Positioning
    • Summary 10. Citra Nusa InsanCemerlang PT: Competitive Position 2013
  • Gramedia Asri Media Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 11. GramediaAsri Media PT: Key Facts
    • Summary 12. GramediaAsri Media PT: Operational Indicators
  • Internet Strategy
    • Summary 13. GramediaAsri Media PT: Internet Retailing% value contribution
  • Company Background
    • Chart 2. GramediaAsri Media PT: Gramedia in Yogyakarta
  • Private Label
  • Competitive Positioning
    • Summary 14. GramediaAsri Media PT: Competitive Position 2013
  • Hero Supermarket Tbk Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 15. Hero Supermarket Tbk PT: Key Facts
    • Summary 16. Hero Supermarket Tbk PT: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 3. Hero Supermarket Tbk PT: Giant Supermarket in Yogyakarta
    • Chart 4. Hero Supermarket Tbk PT: Guardian in Pondok Indah Mall, Jakarta
  • Private Label
    • Summary 17. Hero Supermarket Tbk PT: Private Label Portfolio
  • Competitive Positioning
    • Summary 18. Hero Supermarket Tbk PT: Competitive Position 2013
  • Indomarco Prismatama Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 19. IndomarcoPrismatama PT: Key Facts
    • Summary 20. IndomarcoPrismatama PT: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 5. IndomarcoPrismatama PT: Indomaret in Yogyakarta
  • Private Label
  • Competitive Positioning
    • Summary 21. IndomarcoPrismatama PT: Competitive Position 2013
  • Kimia Farma Apotek Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 22. Kimia FarmaApotek PT: Key Facts
    • Summary 23. Kimia FarmaApotek PT: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 6. Kimia FarmaApotek PT: Kimia Farma in Yogyakarta
  • Private Label
  • Competitive Positioning
    • Summary 24. Kimia FarmaApotek PT: Competitive Position 2013
  • Matahari Department Store Tbk Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 25. Matahari Department Store TbkPT: Key Facts
    • Summary 26. Matahari Department Store Tbk PT: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
    • Summary 27. Matahari Department Store Tbk PT
  • Competitive Positioning
    • Summary 28. Matahari Department Store Tbk PT: Competitive Position 2013
  • Matahari Putra Prima Tbk Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 29. Matahari Putra Prima Tbk PT: Key Facts
    • Summary 30. Matahari Putra Prima Tbk PT: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 7. Matahari Putra Prima Tbk PT: Foodmart in Yogyakarta
  • Private Label
    • Summary 31. Matahari Putra Prima Tbk PT: Private Label Portfolio
  • Competitive Positioning
    • Summary 32. Matahari Putra Prima Tbk PT: Competitive Position 2013
  • Sumber Alfaria Trijaya Tbk Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 33. SumberAlfariaTrijayaTbk PT: Key Facts
    • Summary 34. SumberAlfariaTrijayaTbk PT: Operational Indicators
  • Internet Strategy
  • Company Background
    • Chart 8. SumberAlfariaTrijayaTbk PT: Alfamart in Yogyakarta
  • Private Label
    • Summary 35. Sumber Alfaria Trijaya Tbk PT: Private Label Portfolio
  • Competitive Positioning
    • Summary 36. SumberAlfariaTrijayaTbk PT: Competitive Position 2013
  • Tupperware Indonesia Pt in Retailing (indonesia)
  • Strategic Direction
  • Key Facts
    • Summary 37. Tupperware Indonesia PT: Key Facts
    • Summary 38. Tupperware IndonesiaPT: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
  • Competitive Positioning
    • Summary 39. Tupperware Indonesia PT: Competitive Position 2013

Headlines

Trends

  • Traditional Vs Modern

Competitive Landscape

Prospects

  • Channel Formats
    • Chart 9. Modern Grocery Retailers: Hero Supermarket in Pondok Indah Mall, Jakarta
    • Chart 10. Modern Grocery Retailers: Circle K Convenience Store in Yogyakarta
    • Chart 11. Modern Grocery Retailers: Bright Forecourt Retailer in Jakarta
    • Chart 12. Traditional Grocery Retailers: Other Grocery Retailers - Warung (1) in Bandung
    • Chart 13. Traditional Grocery Retailers: Other Grocery Retailers - Warung (2) in Bandung
    • Chart 14. Traditional Grocery Retailers: Other Grocery Retailers - Toko Kelontong in Yogyakarta
  • Channeldata
  • Table 40. Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 41. Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 42. Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 43. Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 44. Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 45. Grocery Retailers Company Shares: % Value 2009-2013
  • Table 46. Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 47. Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 48. Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 49. Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 50. Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 51. Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 52. Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 53. Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 54. Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Headlines

Trends

  • Channel Formats
    • Chart 15. Apparel Specialist Retailers: Giordano in Jakarta
    • Chart 16. Apparel Specialist Retailers: Bata in Yogyakarta
  • Channel Data
  • Table 55. Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 56. Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Table 57. Apparel And Footwear Specialist Retailers Company Shares: % Value 2009-2013
  • Table 58. Apparel And Footwear Specialist Retailers Brand Shares: % Value 2010-2013
  • Table 59. Apparel And Footwear Specialist Retailers Brand Shares: Outlets 2010-2013
  • Table 60. Apparel And Footwear Specialist Retailers Brand Shares: Selling Space 2010-2013
  • Table 61. Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 62. Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Headlines

Trends

  • Channel Formats
    • Chart 17. Electronics and Appliance Specialist Retailers: Electronic City in Jakarta
    • Chart 18. Electronics and Appliance Specialist Retailers: Agis Electronic in Jakarta
  • Channel Data
  • Table 63. Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 64. Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Table 65. Electronics and Appliance Specialist Retailers Company Shares: % Value 2009-2013
  • Table 66. Electronics and Appliance Specialist Retailers Brand Shares: % Value 2010-2013
  • Table 67. Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2010-2013
  • Table 68. Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2010-2013
  • Table 69. Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 70. Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

  • Channel Formats
    • Chart 19. Health and Beauty Specialist Retailers: Surabaya Drugstore in Jakarta
    • Chart 20. Health and Beauty Specialist Retailers: The Body Shop in Citraland Mall, Jakarta
  • Channel Data
  • Table 71. Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 72. Sales in Health and Beauty Specialist Retailers by Channel: Value 2008-2013
  • Table 73. Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Table 74. Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2008-2013
  • Table 75. Health and Beauty Specialist Retailers Company Shares: % Value 2009-2013
  • Table 76. Health and Beauty Specialist Retailers Brand Shares: % Value 2010-2013
  • Table 77. Health and Beauty Specialist Retailers Brand Shares: Outlets 2010-2013
  • Table 78. Health and Beauty Specialist Retailers Brand Shares: Selling Space 2010-2013
  • Table 79. Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 80. Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
  • Table 81. Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  • Table 82. Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

  • Channel Formats
    • Chart 21. Home Improvement and Gardening Stores: Ace Hardware in Semarang
    • Chart 22. Furniture and Homewares Stores: Vinoti Living in Taman Anggrek Mall, Jakarta
  • Channel Data
  • Table 83. Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 84. Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Table 85. Home and Garden Specialist Retailers Company Shares: % Value 2009-2013
  • Table 86. Home and Garden Specialist Retailers Brand Shares: % Value 2010-2013
  • Table 87. Home and Garden Specialist Retailers Brand Shares: Outlets 2010-2013
  • Table 88. Home and Garden Specialist Retailers Brand Shares: Selling Space 2010-2013
  • Table 89. Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 90. Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Headlines

Trends

  • Channel Formats
    • Chart 23. Leisure and Personal Goods Specialist Retailers: Kidz Station in Citraland Mall, Jakarta
    • Chart 24. Leisure and Personal Goods Specialist Retailers: Casio Concept Shop in Yogyakarta
  • Channel Data
  • Table 91. Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 92. Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2008-2013
  • Table 93. Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Table 94. Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2008-2013
  • Table 95. Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2009-2013
  • Table 96. Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2010-2013
  • Table 97. Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2010-2013
  • Table 98. Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2010-2013
  • Table 99. Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 100. Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2013-2018
  • Table 101. Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  • Table 102. Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

  • Channel Formats
    • Chart 25. Mixed Retailers: Centro in Ambarukmo Plaza, Yogyakarta
    • Chart 26. Mixed Retailers: OK Doku in Blok M Plaza, Jakarta
  • Channel Data
  • Table 103. Mixed Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 104. Sales in Mixed Retailers by Channel: Value 2008-2013
  • Table 105. Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Table 106. Sales in Mixed Retailers by Channel: % Value Growth 2008-2013
  • Table 107. Mixed Retailers Company Shares: % Value 2009-2013
  • Table 108. Mixed Retailers Brand Shares: % Value 2010-2013
  • Table 109. Mixed Retailers Brand Shares: Outlets 2010-2013
  • Table 110. Mixed Retailers Brand Shares: Selling Space 2010-2013
  • Table 111. Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 112. Forecast Sales in Mixed Retailers by Channel: Value 2013-2018
  • Table 113. Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  • Table 114. Forecast Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

  • Channel Data
  • Table 115. Direct Selling by Category: Value 2008-2013
  • Table 116. Direct Selling by Category: % Value Growth 2008-2013
  • Table 117. Direct Selling Company Shares: % Value 2009-2013
  • Table 118. Direct Selling Brand Shares: % Value 2010-2013
  • Table 119. Direct Selling Forecasts by Category: Value 2013-2018
  • Table 120. Direct Selling Forecasts by Category: % Value Growth 2013-2018

Headlines

Trends

  • Channel Data
  • Table 121. Homeshopping by Category: Value 2008-2013
  • Table 122. Homeshopping by Category: % Value Growth 2008-2013
  • Table 123. Homeshopping Company Shares: % Value 2009-2013
  • Table 124. Homeshopping Brand Shares: % Value 2010-2013
  • Table 125. Homeshopping Forecasts by Category: Value 2013-2018
  • Table 126. Homeshopping Forecasts by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

  • Channel Data
  • Table 127. Internet Retailing by Category: Value 2008-2013
  • Table 128. Internet Retailing by Category: % Value Growth 2008-2013
  • Table 129. Internet Retailing Company Shares: % Value 2009-2013
  • Table 130. Internet Retailing Brand Shares: % Value 2010-2013
  • Table 131. Internet Retailing Forecasts by Category: Value 2013-2018
  • Table 132. Internet Retailing Forecasts by Category: % Value Growth 2013-2018

Headlines

Trends

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