In 2012, Embratur realigned its marketing strategy to secure a 300% increase in foreign currency inflows from international tourists and to double the number of inbound visitors to Brazil by 2020. In order to do so, it streamlined participation in trade shows that are directed to its target source markets (Latin America, North America and Europe) and intensified its promotional activity in 2012 and 2013.
Euromonitor International's Travel and Tourism in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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