The Ministry of Tourism, through a tie-up with various state tourism boards, continued to push travel and tourism with the help of television commercials. State tourism boards linked with advertising firms such as Ogilvy & Mather to promote individual state tourism and the various elements that states had to offer to tourists. Apart from the Incredible India campaign, states such as Madhya Pradesh, Gujarat, Rajasthan and Maharashtra, among others, launched new television commercials in order to increase the inflow of both international and domestic tourists to their states.
Euromonitor International's Travel and Tourism in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.