• Japanese
  • Korean
  • Chinese
Cover Image

The Art of Positioning Dietary Supplements

Description

Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.

Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

The Art of Positioning Dietary Supplements

Euromonitor International

May 2012

Introduction

Drivers of Dietary Supplement Demand and Major Positioning Trends

Global Overview

Appendix - Additional Sources

Report Definitions

Show More
RELATED REPORTS
* In-depth Research and Forecast of China's Dietary Supplement (Health Food) Industry, 2014-2018
  • Published:
  • Nov 19, 2014
  • USD 2100
  • 98 Pages

* Omega-3 PUFA Market by Type (DHA, EPA, ALA), Source[Marine (Fish, Algal, Krill, Others), Plant (Flaxseed, Chia Seed, Others)], Application (Dietary supplement, Functional F&B, Pharma, Infant Formula, Others) & Geography - Global Trend & Forecast to 2019
  • Published:
  • Sep 24, 2014
  • USD 4650
  • 170 Pages

* Dietary supplements market in Poland 2014. Development forecasts for 2014-2018.
  • Published:
  • Apr 30, 2014
  • USD 2660
  • 186 Pages

* Probiotics Market by Products (Functional Foods, Dietary Supplements, Specialty Nutrients, Animal Feed), Applications (Regular, Therapeutic, Preventive Health Care) & Ingredients (Lactobacilli, Bifidobacteria, Yeast) - Global Trends & Forecasts to 2019
  • Published:
  • Mar 11, 2014
  • USD 4650
  • 224 Pages

* Dietary supplements market in CIS countries 2014. Development forecasts for 2014-2018.
  • Published:
  • Feb 01, 2014
  • USD 2800
  • 155 Pages

* Vitamins and Dietary Supplements: Trends and Prospects 2013
  • Published:
  • Nov 19, 2013
  • USD 2000
  • 64 Pages

* Polyphenols Market by Product (Grape seed, Green tea, Apple and Others), by Application (Functional beverages, Functional food, Dietary supplements and Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018
  • Published:
  • Jul 01, 2013
  • USD 4595
  • 107 Pages

* Pet Healthcare and Dietary Supplements
  • Published:
  • Jun 24, 2013
  • USD 2000
  • 46 Pages

* Prebiotic Ingredients Market (FOS, GOS, MOS, Inulin) for Food & Beverage, Dietary Supplements & Animal Feed - Global Industry Analysis, Market Size, Share, Trends, and Forecast, 2012 - 2018
  • Published:
  • Feb 06, 2013
  • USD 4595
  • 134 Pages

* Dietary Supplements Market in Central Europe 2012: Comparative analysis and development forecasts for 2012-2014
  • Published:
  • Jan 31, 2013
  • USD 3500
  • 227 Pages

Browse more Health Food Market Research Reports

Pricing