In 2011, retailing demonstrated current value growth that exceeded the CAGR registered over the review period. The main reasons for the performance of the market were improved economic conditions in the country and an increasing number of outlets. Furthermore, price promotions offered by companies also fuelled market growth.
Euromonitor International's Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Retailing market;
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Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Table of Contents
RETAILING IN TURKEY
Euromonitor International
April 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing Recorded Above-average Current Value Growth in 2011
Entry of New Brands Stimulates Sales
Grocery Retailing Continues To Hold Leading Position Within the Market
Independent Companies Hold Leading Share of the Market
Retailing To Demonstrate Positive Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Benefit the Retailing Market
Internet Retailing
Government Regulation
Private Label
Urbanisation and Increasing Number of Households Important Factors for Market Growth
Increasing Number of Shopping Centres Fuel the Growth Retailing
Market Indicators
Table 1 Employment in Retailing 2006-2011
Market Data
Table 2 Sales in Retailing by Category: Value 2006-2011
Table 3 Sales in Retailing by Category: % Value Growth 2006-2011
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 5 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 7 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 8 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 9 Sales in Non-store Retailing by Category: Value 2006-2011
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 11 Retailing Company Shares: % Value 2007-2011
Table 12 Retailing Brand Shares: % Value 2008-2011
Table 13 Store-Based Retailing Company Shares: % Value 2007-2011
Table 14 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 15 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 16 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 17 Non-store Retailing Company Shares: % Value 2007-2011
Table 18 Non-store Retailing Brand Shares: % Value 2008-2011
Table 19 Forecast Sales in Retailing by Category: Value 2011-2016
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 23 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 24 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Table 27 Number of Shopping Centres in Turkey 2007-2011
Cash-and-carry
Table 28 Cash-and-Carry Sales Value 2008-2011
Table 29 Cash-and-Carry Value Sales by National Brand Owner 2008-2011
Table 30 Cash-and-Carry Number of Outlets by National Brand Owner 2008-2011
Definitions
Summary 1 Research Sources
As Watsons Guzellik Ve Bakim Urunleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 2 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Key Facts
Summary 3 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 5 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Competitive Position 2011
Avon Kozmetik Urunleri Sanayi Ve Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 6 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Key Facts
Summary 7 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 9 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Competitive Position 2011
Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti in Retailing (turkey)
