Retailing registered slightly slower current value growth in 2014 compared with the review period CAGR. Over the review period retailing demonstrated better growth as a result of high levels of consumer confidence due to the better macroeconomic performance. The main factor behind the slower growth was macroeconomic fluctuations, stemming from political uncertainties since December 2013. Exchange rate fluctuations and the decreasing consumer confidence index led retailers.
Euromonitor International's Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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