The global economic downturn has hit the global home improvement market hard, with the North American market particularly weak. Many consumers have less money to spend, and with housing values declining in many places, they can no longer justify expenditure on home improvement as an investment that will add to the value of their home. On the other hand, a combination of urbanisation and income growth is driving strong growth in emerging markets, most notably in China.
Euromonitor International's Home Improvement: Category Overview global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.