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Home Improvement: Category Overview

The home improvement industry has started to recover from half a decade of slump and depressed housing markets. However, the future will be challenging, as the industry needs to adapt better to emerging markets, which will account for an increasing share of demand. At the same time, new trends are emerging, such mobile technology applied to the home, and environmental concerns regarding energy consumption and waste. The impact of those has yet to be fully realised in home improvement.

Euromonitor International's Home Improvement: Category Overview global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents


Socio-Economic Drivers

Category Analysis

Regional Analysis

Channel Analysis


Report Definitions

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