Beauty and Personal Care in Malaysia

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Market Research Report Beauty and Personal Care in Malaysia
Published by	Euromonitor International
Published	July 31, 2012	Product code	247775
Price	USD 2400 PDF by E-mail (Single User License)

Introduction

Introduction

Abstract

About this Report

Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

Baby care
Bath and shower
Colour cosmetics
Deodorants
Depilatories
Fragrances
Hair care
Men's grooming
Oral care
Sets/kits
Skin care
Sun carel

The Beauty and Personal Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Malaysia?
What are the major brands in Malaysia?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sample Analysis

EXECUTIVE SUMMARY

Growth in consumer confidence is tempered by high inflation

A better than expected performance by the Malaysian economy bolstered consumer spending on beauty and personal care products in 2011. In necessity categories like bath and shower and oral care, growth in consumer confidence strengthened demand for more sophisticated products and higher priced brands. At the same time, economic improvements made Malaysians more inclined to buy non-essentials like colour cosmetics, fragrances and skin care products, and in many cases encouraged them to trade up to new added value variants in such categories. On the whole, however, the impact of these trends was limited by high inflation, which caused prices to rise across the market. Increasing maturity also hampered the development of some beauty and personal care categories.

New gender-specific products launched in several categories

Several beauty and personal care categories witnessed the launch of new gender-specific products in 2011. Many companies that have traditionally targeted female consumers launched new products aimed at men, and vice versa. Alternatively, some companies launched new ranges with separate products for men and women. These trends, which were driven by both multinationals and domestic producers, were particularly visible in categories like bath and shower, colour cosmetics, deodorants, fragrances, hair care and skin care. Prominent examples included Reckitt Benckiser (M) Sdn Bhd's Dettol High Performance range of shower gels and bar soaps for men; L'Oreal (M) Sdn Bhd's new Biotherm BB Cream product for men; the ck one Shock range from Calvin Klein Cosmetics Co; Unza (M) Sdn Bhd's Dashing and Enchanteur brands; a new variant of Unilever (M) Holdings Sdn Bhd's Clear hair care brand and the Vaseline Men range, also by Unilever.

Multinational brands continue to lead the beauty and personal care market

Multinationals continued to occupy leading positions in most beauty and personal care categories in 2011. During the review period, several multinational players succeeded in strengthening their presence in Malaysia by entering into exclusive distribution deals with major retail chains and employing local and global celebrities to endorse their brands. Multinationals also led the way in terms of developing new products, especially added value variants. Nonetheless, domestic companies were also well represented in many categories thanks to their competitive prices, well established distribution networks and superior knowledge of the tastes and preferences of Malaysian consumers. Unza was the most prominent local player in 2011, finishing eighth overall in the market and maintaining a strong presence in categories like bath and shower, deodorants, fragrances, hair care, men's grooming and skin care.

Heath and beauty retailers make steady gains in distribution

Department stores remained the single biggest distribution channel for beauty and personal care products in current value sales terms in 2011, followed by independent small grocers and supermarkets. During the review period, however, all three experienced steady value share declines due to the advance of hypermarkets, beauty specialist retailers, chemists/pharmacies and parapharmacies/drugstores. Gains for the latter four channels were underpinned by the expansion of chained players capable of offering very wide product assortments, competitive prices, added value services and various customer loyalty and reward programmes. Direct selling also played an increasingly important role in distribution thanks to the aggressive expansion of companies like Avon Cosmetics (M) Sdn Bhd in Malaysia.

Positive market performance expected over 2011-2016

The outlook for beauty and personal care in Malaysia remains favourable, with the majority of categories expected to show healthy growth in volume and constant value terms over the forecast period. The development of the entire market will continue to be underpinned by economic improvements, increasing image consciousness among Malaysian consumers and the growing influence of international beauty and fashion trends. At the same time, new launches and marketing activities will help to sustain growth in volume and constant value sales for individual product categories. In particular, several categories are expected to benefit from the introduction of new added value products that offer multiple functions or advanced formulas for more effective results, as well as from the launch of new gender- and age-specific products. High profile advertising campaigns that feature local and international celebrities and improvements in distribution via health and beauty retailers' chains will also bolster the development of individual product categories.

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

Market sizes
Company shares
Brand shares
Distribution
Analysis by format
Analysis by type
Premium vs mass
Pricing
Products by ingredient
Products by ingredient
Sun protection by factor

Market size details:

Retail volume
Retail volume % growth
Retail volume per capita
Retail value retail selling price % growth
Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price real (constant 2008) prices % growth
Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price % growth
Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price real (constant 2008) prices % growth
Retail value manufacturer selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price real (constant 2008) prices per capita local currency, USD, EUR, GBP, CHF, JPY
Retail volume alternative
Retail volume alternative % growth
Retail volume alternative per capita
Retail value retail selling price nominal (current) prices % growth
Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY
Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price nominal (current) prices % growth
Retail value manufacturer selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY
Retail value manufacturer selling price nominal (current) prices per capita local currency, USD, EUR, GBP, CHF, JPY