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Beauty and Personal Care in Malaysia

In 2013, as many beauty and personal care products reached maturity, the market inevitably recorded slower growth compared to the review period. The exception was witnessed in certain products where 2013 was faster than the review period, such as baby and child-specific products, bath and shower, and sun care, due to various reasons. For example, rising consumer awareness of the risk of skin cancer caused by prolonged exposure to UV rays resulted in more consumers using sun care for skin...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2014

LIST OF CONTENTS AND TABLES

Executive Summary

  • Slowing Down Performance Due To Maturity
  • Urbanisation Helps To Drive Demand
  • International Players Continue To Dominate
  • Department Stores Remains As Biggest Channel in Terms of Retail Value Sales
  • Good Performance Predicted for Beauty and Personal Care

Key Trends and Developments

  • Poor Economic Conditions Affect Beauty and Personal Care
  • Rapid Urbanisation Drives Demand for Beauty and Personal Care
  • Rising Number of Products With Natural Positioning

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 9 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Sources
    • Summary 1 Research Sources
  • Alliance Cosmetics Sdn Bhd in Beauty and Personal Care (malaysia)
  • Strategic Direction
  • Key Facts
    • Summary 2 Alliance Cosmetics Sdn Bhd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 3 Alliance Cosmetics Sdn Bhd: Competitive Position 2013
  • Avon Cosmetics (m) Sdn Bhd in Beauty and Personal Care (malaysia)
  • Strategic Direction
  • Key Facts
    • Summary 4 Avon Cosmetics (M) Sdn Bhd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 5 Avon Cosmetics (M) Sdn Bhd: Competitive Position 2013
  • Crabtree & Evelyn (m) Sdn Bhd in Beauty and Personal Care (malaysia)
  • Strategic Direction
  • Key Facts
    • Summary 6 Crabtree & Evelyn (M) Sdn Bhd: Key Facts
    • Summary 7 Crabtree & Evelyn (M) Sdn Bhd: Operational Indicators
  • Company Background
  • Internet Strategy
  • Private Label
  • Competitive Positioning
    • Summary 8 Crabtree & Evelyn (M) Sdn Bhd: Competitive Position 2013
  • L'Oreal (m) Sdn Bhd in Beauty and Personal Care (malaysia)
  • Strategic Direction
  • Key Facts
    • Summary 9 L'Oreal (M) Sdn Bhd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 10 L'Oreal (M) Sdn Bhd: Competitive Position 2013
  • Procter & Gamble (m) Sdn Bhd in Beauty and Personal Care (malaysia)
  • Strategic Direction
  • Key Facts
    • Summary 11 Procter & Gamble (M) Sdn Bhd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 12 Procter & Gamble (M) Sdn Bhd: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 17 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 18 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 19 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 20 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
  • Table 21 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
  • Table 22 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
  • Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 27 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 28 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 29 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 30 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 31 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
  • Table 32 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 34 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Sales of Colour Cosmetics by Category: Value 2008-2013
  • Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
  • Table 37 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
  • Table 38 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
  • Table 39 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
  • Table 40 LBN Brand Shares of Eye Make-up: % Value 2010-2013
  • Table 41 LBN Brand Shares of Facial Make-up: % Value 2010-2013
  • Table 42 LBN Brand Shares of Lip Products: % Value 2010-2013
  • Table 43 LBN Brand Shares of Nail Products: % Value 2010-2013
  • Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
  • Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48 Sales of Deodorants by Category: Value 2008-2013
  • Table 49 Sales of Deodorants by Category: % Value Growth 2008-2013
  • Table 50 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
  • Table 51 NBO Company Shares of Deodorants: % Value 2009-2013
  • Table 52 LBN Brand Shares of Deodorants: % Value 2010-2013
  • Table 53 Forecast Sales of Deodorants by Category: Value 2013-2018
  • Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018

Headlines

Trends

Category Data

  • Table 56 Sales of Depilatories by Category: Value 2008-2013
  • Table 57 Sales of Depilatories by Category: % Value Growth 2008-2013
  • Table 58 Sales of Women's Razors and Blades by Type: % Value Breakdown 2008-2013
  • Table 59 NBO Company Shares of Depilatories: % Value 2009-2013
  • Table 60 LBN Brand Shares of Depilatories: % Value 2010-2013
  • Table 61 Forecast Sales of Depilatories by Category: Value 2013-2018
  • Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63 Sales of Fragrances by Category: Value 2008-2013
  • Table 64 Sales of Fragrances by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Fragrances: % Value 2009-2013
  • Table 66 LBN Brand Shares of Fragrances: % Value 2010-2013
  • Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
  • Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
  • Table 69 Forecast Sales of Fragrances by Category: Value 2013-2018
  • Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Hair Care by Category: Value 2008-2013
  • Table 72 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 73 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 74 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 75 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 76 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 77 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 78 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 79 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 80 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 81 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 82 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

  • Table 85 Retail Sales of Body Shavers by Type 2009-2013

Category Data

  • Table 86 Sales of Men's Grooming by Category: Value 2008-2013
  • Table 87 Sales of Men's Grooming by Category: % Value Growth 2008-2013
  • Table 88 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
  • Table 89 NBO Company Shares of Men's Grooming: % Value 2009-2013
  • Table 90 LBN Brand Shares of Men's Grooming: % Value 2010-2013
  • Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
  • Table 92 Forecast Sales of Men's Grooming by Category: Value 2013-2018
  • Table 93 Forecast Sales of Men's Grooming by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 94 Sales of Oral Care by Category: Value 2008-2013
  • Table 96 Sales of Toothbrushes by Category: Value 2008-2013
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2008-2013
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2009-2013
  • Table 99 NBO Company Shares of Oral Care: % Value 2009-2013
  • Table 100 LBN Brand Shares of Oral Care: % Value 2010-2013
  • Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2010-2013
  • Table 102 LBN Brand Shares of Toothpaste: % Value 2010-2013
  • Table 103 Forecast Sales of Oral Care by Category: Value 2013-2018
  • Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 105 Forecast Sales of Toothbrushes by Category: Value 2013-2018
  • Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 107 Sales of Skin Care by Category: Value 2008-2013
  • Table 108 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 109 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 110 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 111 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 112 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 113 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 114 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 115 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 116 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 117 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 120 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 121 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 123 Sales of Sun Care by Category: Value 2008-2013
  • Table 124 Sales of Sun Care by Category: % Value Growth 2008-2013
  • Table 125 Sales of Sun Care by Premium vs Mass: % Value 2008-2013
  • Table 126 NBO Company Shares of Sun Care: % Value 2009-2013
  • Table 127 LBN Brand Shares of Sun Care: % Value 2010-2013
  • Table 128 LBN Brand Shares of Premium Sun Care: % Value 2010-2013
  • Table 129 Forecast Sales of Sun Care by Category: Value 2013-2018
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 131 Forecast Sales of Sun Care by Premium vs Mass: % Value 2013-2018

Headlines

Trends

Category Data

  • Table 132 Sales of Sets/Kits: Value 2008-2013
  • Table 133 Sales of Sets/Kits: % Value Growth 2008-2013
  • Table 134 Sales of Sets/Kits by Premium vs Mass: % Value 2008-2013
  • Table 135 NBO Company Shares of Sets/Kits: % Value 2009-2013
  • Table 136 LBN Brand Shares of Sets/Kits: % Value 2010-2013
  • Table 137 LBN Brand Shares of Premium Sets/Kits: % Value 2010-2013
  • Table 138 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: Value 2013-2018
  • Table 139 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: % Value Growth 2013-2018
  • Table 140 Forecast Sales of Sets/Kits by Premium vs Mass: % Value 2013-2018
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