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All Things to All People: The Story of Pizza


Combining versatility and familiarity in a way few other categories can match, pizza has emerged as one of the key pillars of chained foodservice's long spread across the globe. In this new report, Euromonitor International explores the many paths to growth in this multifaceted category. From a high-end night out to a quick grab-and-go snack, pizza can do it all, creating real opportunity for chains with the flexibility and imagination to maximise its strengths.

Euromonitor International's All Things to All People: The Story of Pizza global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Foodservice market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

All Things to All People: The Story of Pizza

Euromonitor International

July 2012


Global Performance

Competitive Landscape

Regional Highlights

Global Prospects

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