Over the past five years, hair care spending in the BRICs and key second tier emerging markets has offset sluggishness in the US, Japan and Western Europe. Two divergent global markets emerged, one characterised by downtrading; the other by uptrading. With the economies of the biggest growth markets now starting to cool, there is mounting pressure to find green shoots of growth in developed markets and to build new positions in the most resilient regions of the emerging markets.
Euromonitor International's The Divergent Worlds of Hair Care: Global Strategies for Growth global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.