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PUBLISHER: Euromonitor International | PRODUCT CODE: 1376937

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1376937

Consumer Health in Taiwan

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Consumer health in Taiwan has performed positively on the whole in 2023, with growth in total current value sales remaining robust and most categories either expanding in volume terms or contracting at a slower pace than in 2022. The easing of the pandemic has helped to lift demand for many product types, in that the resumption of normal routines has made people more prone to various illnesses. For instance, the need for analgesics, cough and cold remedies and digestive remedies has risen as hig...

Euromonitor International's Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CHTW

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

ANALGESICS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Topical analgesics/anaesthetic category grows fastest in volume and value terms
  • Interest in herbal/traditional analgesics remains strong
  • Increasing focus on targeted pain relief continues to fuel segmentation

PROSPECTS AND OPPORTUNITIES

  • Population aging will ensure chronic pain management is a focal point for innovation
  • Government efforts to encourage greater self-medication bode well for analgesics
  • Digital marketing activities expected to intensify

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Herbal/traditional products continue to gain popularity
  • Medicated confectionery is the most dynamic performer
  • Combination products remains the largest category in value terms

PROSPECTS AND OPPORTUNITIES

  • Rising incidence and severity of allergies should lift demand for many product types
  • Cross-border purchases during visits to Japan will continue to limit growth potential
  • Adoption of health-oriented technologies will create new marketing opportunities

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Growing adoption of preventive digestive health measures subdues overall demand
  • Digestive enzymes continue to gain popularity in Taiwan
  • Consumers show growing interest in herbal/traditional digestive remedies

PROSPECTS AND OPPORTUNITIES

  • Preventive health trend will continue to reduce the need for digestive remedies
  • Antacids expected to be the best performing category
  • Population aging set to become a more influential driver of demand and innovation

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Herbal/traditional options attract growing attention in dermatologicals
  • Medicated shampoos is the strongest performer in volume and value growth terms
  • Manufacturers develop products that better protect against environmental pollution

PROSPECTS AND OPPORTUNITIES

  • Reluctance to self-medicate for skin conditions will continue to subdue demand
  • Population ageing expected to shape new product development activity
  • More players likely to launch products with stronger SPF and UV protection

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Overall demand continues to fall in line with long-term decline in smoking prevalence
  • State-subsidised alternatives inhibit use of NRT smoking cessation aids
  • GSK Consumer Healthcare and Johnson & Johnson still the clear leaders

PROSPECTS AND OPPORTUNITIES

  • Outlook for NRT smoking cessation aids remains negative
  • Personalised quitting plans and mobile apps will remain key marketing tools
  • Competitive landscape likely to remain highly consolidated

CATEGORY INDICATORS

  • Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Busier lifestyles and economic concerns help to boost consumption of sleep aids
  • Herbal/traditional products continue to dominate the category
  • Sentosa's Sleeping Beauty Plus remains the top brand as competition intensifies

PROSPECTS AND OPPORTUNITIES

  • Widespread use of Rx drugs and alternative remedies will continue to inhibit demand
  • Sleep aids well placed to benefit from population ageing
  • More manufacturers expected to develop partnerships with tech firms

CATEGORY DATA

  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Excessive screen time remains a major demand driver
  • Consumers show growing interest in products with a natural positioning
  • Japanese brands Rohto and Santen continue to lead but see their value shares fall

PROSPECTS AND OPPORTUNITIES

  • Increasing adoption of preventive eye health measures likely to depress demand
  • Products for age-related conditions set to become more widely available
  • Producers expected to form strategic collaborations with eye health professionals

CATEGORY DATA

  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand picks up as consumers replenish supplies and resume normal routines
  • Increased hygiene concerns strengthen interest in more advanced product types
  • 3M Taiwan Ltd continues to dominate wound care

PROSPECTS AND OPPORTUNITIES

  • Maturity and population decline expected to depress volume sales
  • Innovation will be heavily influenced by population ageing
  • Sustainability credentials set to become a more important selling point

CATEGORY DATA

  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Preventive health trend supports rising consumption of vitamins in Taiwan
  • Multivitamins continues to outperform single vitamins in volume growth terms
  • GSK Consumer Healthcare still the outright leader

PROSPECTS AND OPPORTUNITIES

  • Population aging will continue to boost demand and shape competitive strategies
  • Natural claims and health tourism could offer growth opportunities
  • E-commerce set to make further gains in vitamins distribution

CATEGORY DATA

  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Growing adoption of holistic and preventive health measures boosts demand
  • Probiotic supplements shows the fastest growth in volume sales
  • Amway and other leading players lose ground as competition intensifies

PROSPECTS AND OPPORTUNITIES

  • Outlook remains bright but healthy eating trend may temper growth potential
  • Increasing consumer sophistication will fuel segmentation
  • E-commerce likely to make distribution gains at the expense of direct selling

CATEGORY DATA

  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Demand picks up as consumers attempt to lose weight gained early in the pandemic
  • Supplement nutrition drinks grows fastest in volume and current value terms
  • Well-established leaders face increasing threat from smaller competitors

PROSPECTS AND OPPORTUNITIES

  • Growing preference for natural weight loss methods likely to temper demand
  • Interest in plant-based and clean label products will continue rising
  • Competition in the digital sphere set to intensify

CATEGORY DATA

  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Growing participation in sports and fitness activities continues to buoy demand
  • Protein/energy bars remains the fastest developing category in volume terms
  • Mars Inc maintains overall lead as competitive pressures increase

PROSPECTS AND OPPORTUNITIES

  • Level of new product development activity in sports nutrition set to remain high
  • E-Sports nutrition should create additional growth opportunities
  • E-commerce will continue to gain importance as a distribution channel

CATEGORY DATA

  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Increasing preference for natural remedies continues to drive demand
  • Herbal/traditional tonics remains the most dynamic category
  • Cerebos continues to lead a fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

  • Producers expected to invest in scientific research to validate efficacy claims
  • Dietary supplements and tonics will continue to generate the bulk of sales
  • Penetration of e-commerce set to continue rising

CATEGORY DATA

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN TAIWAN

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Paediatric consumer health still something of a niche area in Taiwan
  • Paediatric vitamins and dietary supplements remains the most dynamic performer
  • GSK Consumer Healthcare maintains its overall lead

PROSPECTS AND OPPORTUNITIES

  • Declining birth rates will continue to limit innovation and growth potential
  • All-natural and clean label products expected to become more popular
  • Digital sales and marketing activities likely to be a focal point for investment

CATEGORY DATA

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
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+32-2-535-7543

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