This publication has been discontinued on July 19, 2011.
Introduction
Abstract
Why buy this report
Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive
environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific;
Oceania; Africa and the Middle East
Companies profiled
Antonio Merloni; Applica Inc; Bosch-Siemens Hausgeräte; Candy; De' Longhi SpA;
Electrolux; General Electric Co; Groupe Elcobrandt; Groupe SEB; Haier Group;
Honeywell International Inc; Koninklijke Philips Electronics; LG Electronics;
Matsushita Electric Industrial; Maytag Corp; Merloni Elettrodomestici; Miele &
Cie; Mitsubishi Electric Corp; Salton Inc; Samsung Electronics Co; Sanyo
Electric Co; The Gillette Co; The Holmes Group Inc; Whirlpool Corp
Table of Contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
Chart 2 Global Presentation Slide (2)
Chart 3 Global Presentation Slide (3)
Chart 4 Global Presentation Slide (4)
Chart 5 Global Presentation Slide (5)
Chart 6 Global Presentation Slide (6)
Chart 7 Global Presentation Slide (7)
Chart 8 Global Presentation Slide (8)
Chart 9 Global Presentation Slide (9)
Chart 10 Global Presentation Slide (10)
Chart 11 Global Presentation Slide (11)
Chart 12 Global Presentation Slide (12)
Chart 13 Global Presentation Slide (13)
Chart 14 Global Presentation Slide (14)
Chart 15 Global Presentation Slide (15)
Chart 16 Global Presentation Slide (16)
Chart 17 Global Presentation Slide (17)
Chart 18 Global Presentation Slide (18)
KEY TRENDS
SNAPSHOT
RISING GLOBAL DISPOSABLE INCOME
Chart 19 Growth in Disposable Income per Household by Region
HOUSING MARKET
RAW MATERIALS COSTS
WOMEN IN EMPLOYMENT
Chart 20 Growth in Employed Female Population by Region
COCOONING
AGEING POPULATION
Chart 21 Growth in the Population Aged 65+ by Region
SINGLE HOUSEHOLDS
Chart 22 Growth in the Number of Single Person Households by Region
ENVIRONMENTAL ISSUES
REGIONAL CLOSEUP
HOW THE REGIONS COMPARE
Chart 23 Eastern Europe Drives Growth in a Slowing Market
ASIA-PACIFIC
Country comparisons
Chart 24 China Overtakes Japan
Chart 25 Emerging Markets Drive Future Growth in Asia-Pacific
Competitive landscape
Retailscape
Chart 26 Specialist Multiples do Well in Asia-Pacific
Product preferences
Chart 27 Asia-Pacific' s Climate Makes Air Treatment Products the
Region' s Largest Sector
Looking ahead
EASTERN EUROPE
Country comparisons
Chart 28 Russia Leads in Eastern Europe' s Dynamic Domestic Electrical
Appliances Market
Chart 29 Russia Also Driving Future Growth
Competitive landscape
Retailscape
Chart 30 Specialist Multiples Steal Customers from Department Stores and
Independents
Product preferences
Chart 31 Home Laundry Tops the Eastern European Market
Looking ahead
LATIN AMERICA
Country comparisons
Chart 32 Brazil Catches Up With Mexico
Chart 33 Forecast Figures Show a General Slowdown in Growth Across Latin
America
Competitive landscape
Retailscape
Chart 34 Grocery Multiples Strengthen their Hold on the Market
Product preferences
Chart 35 Fridge-freezers Spearhead Growth
Looking ahead
AFRICA AND THE MIDDLE EAST
Country comparisons
Chart 36 South Africa Chases Saudi Arabia
Chart 37 Israel Offers Hope as Growth Slows During Forecast Period
Competitive landscape
Retailscape
Chart 38 Department Stores and Specialist Multiples Extend Their Lead
Product preferences
Chart 39 Large Cooking Appliances Show Good Growth Prospects
Looking ahead
NORTH AMERICA
Country comparisons
Chart 40 The USA Dominates the North American Market
Chart 41 US Leads Sales Slowdown
Competitive landscape
Retailscape
Chart 42 DIY Sheds Steal Market Share
Product preferences
Chart 43 Built-in Microwaves Set to Grow
Looking ahead
WESTERN EUROPE
Country comparisons
Chart 44 The Big Five Continue to Dominate Western Europe' s Domestic
Electrical Appliances Market
Chart 45 Smaller Markets Will Be More Dynamic Between 2006 and 2011
Competitive landscape
Retailscape
Chart 46 Grocery Multiples Steal Market Share
Product preferences
Chart 47 Hot Summers Open Up Future Market for Air Treatment Products
Looking ahead
THE BRIC MARKETS
Country comparisons
Chart 48 China Leads the BRIC Markets
Chart 49 China Leads the BRIC Markets
Competitive landscape
Retailscape
Product preferences
Looking ahead
PRODUCT CLOSEUP
CLOSE-UP ON DOMESTIC ELECTRICAL APPLIANCES SECTORS
Large cooking appliances
Table 1 The Leading Brands in Large Cooking Appliances Are Losing Share
to Smaller Brands
Chart 50 The Triad of the US, Europe and Asia-Pacific
Dominate the US$40.6 Billion Large Cooking Appliances Sector
Home laundry
Table 2 Smaller Brands Are Catching Up Whirlpool, Whilst GE Stagnates
Chart 51 Emerging Markets of Latin America and Eastern
Europe Show the Greatest Growth in the US$38.7 Billion Home Laundry Sector
Refrigeration
Table 3 The Rising Star LG Shows It Is Possible to Compete With
Established Global Brands
Chart 52 North America and Asia-Pacific Overtake Western Europe as the
Leading Markets for Refrigeration Appliances
Dishwashers
Table 4 Whirlpool' s Maytag Storms the Global Market for Dishwashers in
2006
Chart 53 Western Europe Continues to Dominate the Global
Dishwasher Market, Whilst Eastern Europe Shows the Highest Growth
Microwaves
Table 5 Sharp' s Lead Over Other Brands Is Reduced As Its Growth Slows
Chart 54 North American Demand for Convenience Means the Region
Dominates the Global Market for Microwaves
GLOBAL CORPORATE STRATEGIES
HEADLINES
COMPETITIVE LANDSCAPE
Table 6 Leading Domestic Electrical Appliance Players: Sales Development
2006
WHIRLPOOL
Acquisition of Maytag in March 2006
Strong consumer brands based on innovation
Regional performance
BOSCH-SIEMENS HAUSGERäTE (BSH)
The expansion of manufacturing capacity
Building customer loyalty through good customer service
Regional performance
GROUPE SEB
Continued international expansion
A multi-brand strategy
Regional performance
KEY TRENDS
Falling demand in the US
Material cost increases
Chinese market offers opportunities
INNOVATION
The use of steam
Automatic control systems, and energy and water conservation
