This report provides a detailed market analysis of all significant cellular handset & tablet ICs from modems, application processors and RF transceivers to power amplifiers, and much more. Forecasts are provided (2012-2018) for both revenue and units for all covered products (excluding memory). Market shares for all vendors for each product type are included and 2014 market prospects for key vendors are discussed.
Our forecast model uses ongoing shifts in OEM share, technology (e.g., transition to integrated Wi-Fi) and product categories (e.g., tablet computers, after-market modems, MiFi hotspots) to forecast which chip suppliers will benefit and which will not. Where applicable, vendor market shares are provided for many sub-categories, like air interface (2G, 3G, TD-SCDMA, TD-LTE, and FDD-LTE).
Standalone Baseband Sales
2013: $9.2 Bil, 1.1 Bil Units($ 8.20)
In addition, the report provides quarterly unit shipments and YOY market shares in revenue for the top ten equipment suppliers and their preliminary 2014 positioning as suppliers of mobile handsets, smartphones, tablets, and 3G/4G modems/hotspots. The report provides revenue and unit consumption by smartphones versus non-smart handsets as well as consumption by geographical region.
Smartphone consumption reached 51% of the cellphone market (800 million units), followed by mid-range, budget and feature phones at 24% 13% and 12%, respectively. We believe that two of the leading analysts have over-estimated smartphone shipments by some 150 million units in 2013. The report details why.
Intel, the 2nd leading supplier of 3G thin modems in 2013 - will likely become the 2nd leading supplier of 3G/4G thin modems in 2014. Their focus will be on winning 3G/4G modem orders for notebooks and tablets. They will be challenged by Marvell's 3G/4G PXA802 TD- LTE modem, which also supports TD-HSPA+ and is already shipping to ZTE.
2013 was the first year that application processors surpassed 1 billion units with 44.5% of them as standalone units. We expect standalone consumption among smartphones to decline further in 2014 as more apps processors become part of com-processors.
The report is an extensive (478-page) market study that covers all of the key chips that enable cellular handsets and media tablets. We believe that there is no other cellphone chip market study available that has the breadth or depth of coverage of this one. You are invited to scan the extensive table of contents to get an idea of the full extent of this valuable study and all of the components and companies covered.
Supplier 2013 Market Shares and Chip Forecasts through 2018:
Carter L. Horney, a recognized authority on microprocessors and DSPs in communications, is the author of this study. Mr. Horney is a Forward Concepts Associate and was formerly Division Planner for Rockwell International's Digital Communications Division and earlier Strategic Marketing manager for Rockwell's Semiconductor Products Division. Mr. Horney was responsible for the product planning, which led Rockwell (now Conexant Systems) to dominate the worldwide FAX and dial modem chip market. He was a Rockwell Engineering Fellow and has a B.S. in Mathematics and Physics and an M.S. in Mathematics from Western Illinois University.