WORLD MAJOR HOUSEHOLD APPLIANCES (Industry forecasts for 2013 & 2018)

This publication has been discontinued on November 9, 2011.

Below is the updated product.

Introduction

Abstract

Global demand to increase 2.8% per year through 2013

World demand for major household appliances (white goods) is expected to rise 2.8 percent annually through 2013, exceeding 490 million units. Demand in the Asia/Pacific region, in particular China, will continue to benefit from above-average urban population growth and healthy gains in the number of households. India will have the fastest growth of any nation, benefiting from low penetration rates and rising standards of living. Above-average growth will occur in the Africa/Mideast and Latin America regions due to strong gains in the number of households and rising per capita incomes. Eastern Europe will also present opportunities, as a growing middle class increases its usage of appliances such as microwave ovens and clothes dryers.

Growth is also expected in the developed nations, despite the relatively high rates of market penetration. Advances in these regions will be primarily supported by replacement demand, as users both replace broken equipment and trade up to newer models. Since the life cycle of most white goods is more than ten years, manufacturers will continue to introduce technological advances as a way to encourage upgrades. Among innovations that will boost demand are more efficient appliances designed to offer costreducing and "green" alternatives to older models.

Torrid growth of Chinese exports to slow

China is the world' s largest major household appliance market, and is also the world' s largest producer and exporter of these products. However, growth in exports will slow from the torrid pace of the 1998-2008 period, in part due to increasing competition in offshore markets from other low-cost producing nations, as well as to the establishment of offshore facilities by some Chinese manufacturers such as Haier. Nevertheless, shipments of appliances from Chinese manufacturers will exceed 250 million units in 2013, with the majority being exported.

Microwave ovens to post the most rapid gains

Microwave ovens will post the fastest gains of any product group through 2013 due to their shorter lifespan compared to other major household appliances. In addition, significant untapped market potential exists in numerous countries, especially in the developing regions. Refrigerators, freezers and conventional ranges will benefit from rising income levels in developing nations. Dishwasher demand will be limited by price, size and cultural considerations that will prevent these items from becoming commonplace in most areas where they are not already established.

Study coverage

This new Freedonia industry study, World Major Household Appliances, presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by product, world region and major country. The study also assesses key market environment factors, evaluates company market share and profiles more than 30 industry competitors.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

• General
• World Economic Environment
• Personal Income & Expenditure Trends
• World Demographic Outlook
  • Urbanization Patterns
  • Household Formation Patterns
• Residential Building Construction Expenditures
• Household Appliance Pricing Patterns
• Legal & Regulatory Issues
• Technology & Product Innovations
  • Performance
  • Energy & Water Efficiency
  • Aesthetic Appeal & Noise Reduction

III. OVERVIEW

• General
• World Major Household Appliance Demand Dynamics
  • Appliance Ownership Trends
  • Regional Sales Trends
  • Products
    • Cooking Appliances
    • Refrigerators & Freezers
    • Clothes Washers & Dryers
    • Dishwashers
• World Major Household Appliance Supply Dynamics
• International Trade Flows

IV. NORTH AMERICA

• General
• United States
• Canada
• Mexico

V. WESTERN EUROPE

• General
• France
• Germany
• Italy
• Netherlands
• Spain
• United Kingdom
• Other Western Europe

VI. ASIA/PACIFIC

• General
• Australia
• China
• India
• Indonesia
• Japan
• South Korea
• Taiwan
• Thailand
• Other Asia/Pacific

VII. OTHER REGIONS

• Latin America
  • Argentina
  • Brazil
  • Other Latin America
• Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Ukraine
  • Other Eastern Europe
• Africa/Mideast
  • South Africa
  • Turkey
  • Other Africa/Mideast

VIII. INDUSTRY STRUCTURE

• General
• Industry Composition
• Market Share
• Mergers, Acquisitions & Industry Restructuring
• Product Development & Manufacturing
• Marketing & Distribution
• Cooperative Agreements
• Financial Requirements

COMPANY PROFILES

• AM Group, see Merloni (Antonio)
• Amica Wronki SA
• Arcelik, see Koc Holding
• ASKO Appliances, see Merloni (Antonio)
• ATAG Europe, see Gorenje gospodinjski aparati dd
• BSH Bosch und Siemens Hausgeraete GmbH
• BSH Continental Electrodomesticos, see General Electric
• BSW Household Appliances, see BSH Bosch und Siemens Hausgeraete and GD Midea
• Candy Hoover Group Srl
• Controladora Mabe SA de CV
• Daewoo Electronics Corporation
• De' Longhi SpA
• Doruk, see Candy Hoover Group
• Electrolux AB
• Esmaltec S/A
• Fagor Electrodomesticos, see Mondragon
• Fisher & Paykel Appliances Holdings Limited
• GD Midea Holding Company Limited
• GE Appliances, see General Electric Company
• General Electric Company
• Gorenje gospodinjski aparati dd
• Haier Group Company
• Hoover, see Candy Hoover Group
• Hualing Holdings, see GD Midea
• Indesit Company SpA
• Kang Yong Electric Public, see Mitsubishi Electric
• Koc Holding AS
• Konka Group Company Limited
• LG Electronics Incorporated
• Liebherr-International AG
• Merloni (Antonio) SpA
• Midea-Royalstar, see GD Midea
• Miele & Cie KG
• Mitsubishi Electric Corporation
• Mondragon Corporacion Cooperativa
• Panasonic Corporation
• Samsung Electronics Company Limited
• SANYO Electric Company Limited
• Sharp Corporation
• Sub-Zero Freezer Company Incorporated
• Tatung Company Limited
• Toshiba Corporation
• Value Industries, see Videocon Industries
• Videocon Industries Limited
• Viking Range Corporation
• Whirlpool Corporation
• Wolf Appliance, see Sub-Zero Freezer
• Wood (WC) Company Limited
• Wuxi Indesit Home Appliances, see Indesit and
• GD Midea
• Wuxi Little Swan, see GD Midea

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

• Summary Table

SECTION II -- MARKET ENVIRONMENT

• 1 Gross Domestic Product by Region
• 2 Per Capita GDP by Region
• 3 World Population by Region
• 4 World Urban Population by Region
• 5 World Households by Region
• 6 Residential Building Construction Expenditures by Region

SECTION III -- OVERVIEW

• 1 World Major Household Appliance Demand by Region
• 2 World Major Household Appliance Demand by Product
• 3 World Cooking Appliance Demand by Region
• 4 World Refrigerator & Freezer Demand by Region
• 5 World Clothes Washer & Dryer Demand by Region
• 6 World Dishwasher Demand by Region
• 7 World Major Household Appliance Shipments by Region
• 8 World Major Household Appliance Net Exports by Region

SECTION IV -- NORTH AMERICA

• 1 North America: Major Household Appliance Supply & Demand
• 2 North America: Cooking Appliance Supply & Demand
• 3 North America: Refrigerator & Freezer Supply & Demand
• 4 North America: Clothes Washer & Dryer Supply & Demand
• 5 North America: Dishwasher Supply & Demand
• 6 United States: Major Household Appliance Supply & Demand
• 7 United States: Cooking Appliance Supply & Demand
• 8 United States: Refrigerator & Freezer Supply & Demand
• 9 United States: Clothes Washer & Dryer Supply & Demand
• 10 United States: Dishwasher Supply & Demand
• 11 Canada: Major Household Appliance Supply & Demand
• 12 Canada: Cooking Appliance Supply & Demand
• 13 Canada: Refrigerator & Freezer Supply & Demand
• 14 Canada: Clothes Washer & Dryer Supply & Demand
• 15 Canada: Dishwasher Supply & Demand
• 16 Mexico: Major Household Appliance Supply & Demand
• 17 Mexico: Cooking Appliance Supply & Demand
• 18 Mexico: Refrigerator & Freezer Supply & Demand
• 19 Mexico: Clothes Washer & Dryer Supply & Demand
• 20 Mexico: Dishwasher Supply & Demand

SECTION V -- WESTERN EUROPE

• 1 Western Europe: Major Household Appliance Supply & Demand
• 2 Western Europe: Cooking Appliance Supply & Demand
• 3 Western Europe: Refrigerator & Freezer Supply & Demand
• 4 Western Europe: Clothes Washer & Dryer Supply & Demand
• 5 Western Europe: Dishwasher Supply & Demand
• 6 France: Major Household Appliance Supply & Demand
• 7 France: Cooking Appliance Supply & Demand
• 8 France: Refrigerator & Freezer Supply & Demand
• 9 France: Clothes Washer & Dryer Supply & Demand
• 10 France: Dishwasher Supply & Demand
• 11 Germany: Major Household Appliance Supply & Demand
• 12 Germany: Cooking Appliance Supply & Demand
• 13 Germany: Refrigerator & Freezer Supply & Demand
• 14 Germany: Clothes Washer & Dryer Supply & Demand
• 15 Germany: Dishwasher Supply & Demand
• 16 Italy: Major Household Appliance Supply & Demand
• 17 Italy: Cooking Appliance Supply & Demand
• 18 Italy: Refrigerator & Freezer Supply & Demand
• 19 Italy: Clothes Washer & Dryer Supply & Demand
• 20 Italy: Dishwasher Supply & Demand
• 21 Netherlands: Major Household Appliance Supply & Demand
• 22 Netherlands: Cooking Appliance Supply & Demand
• 23 Netherlands: Refrigerator & Freezer Supply & Demand
• 24 Netherlands: Clothes Washer & Dryer Supply & Demand
• 25 Netherlands: Dishwasher Supply & Demand
• 26 Spain: Major Household Appliance Supply & Demand
• 27 Spain: Cooking Appliance Supply & Demand
• 28 Spain: Refrigerator & Freezer Supply & Demand
• 29 Spain: Clothes Washer & Dryer Supply & Demand
• 30 Spain: Dishwasher Supply & Demand
• 31 United Kingdom: Major Household Appliance
• Supply & Demand
• 32 United Kingdom: Cooking Appliance Supply & Demand
• 33 United Kingdom: Refrigerator & Freezer Supply & Demand
• 34 United Kingdom: Clothes Washer & Dryer Supply & Demand
• 35 United Kingdom: Dishwasher Supply & Demand
• 36 Other Western Europe: Major Household Appliance Supply & Demand
• 37 Other Western Europe: Cooking Appliance Supply & Demand
• 38 Other Western Europe: Refrigerator & Freezer Supply & Demand
• 39 Other Western Europe: Clothes Washer & Dryer Supply & Demand
• 40 Other Western Europe: Dishwasher Supply & Demand

SECTION VI -- ASIA/PACIFIC

• 1 Asia/Pacific: Major Household Appliance Supply & Demand
• 2 Asia/Pacific: Cooking Appliance Supply & Demand
• 3 Asia/Pacific: Refrigerator & Freezer Supply & Demand
• 4 Asia/Pacific: Clothes Washer & Dryer Supply & Demand
• 5 Asia/Pacific: Dishwasher Supply & Demand
• 6 Australia: Major Household Appliance Supply & Demand
• 7 Australia: Cooking Appliance Supply & Demand
• 8 Australia: Refrigerator & Freezer Supply & Demand
• 9 Australia: Clothes Washer & Dryer Supply & Demand
• 10 Australia: Dishwasher Supply & Demand
• 11 China: Major Household Appliance Supply & Demand
• 12 China: Cooking Appliance Supply & Demand
• 13 China: Refrigerator & Freezer Supply & Demand
• 14 China: Clothes Washer & Dryer Supply & Demand
• 15 China: Dishwasher Supply & Demand
• 16 India: Major Household Appliance Supply & Demand
• 17 India: Cooking Appliance Supply & Demand
• 18 India: Refrigerator & Freezer Supply & Demand
• 19 India: Clothes Washer & Dryer Supply & Demand
• 20 India: Dishwasher Supply & Demand
• 21 Indonesia: Major Household Appliance Supply & Demand
• 22 Indonesia: Cooking Appliance Supply & Demand
• 23 Indonesia: Refrigerator & Freezer Supply & Demand
• 24 Indonesia: Clothes Washer & Dryer Supply & Demand
• 25 Indonesia: Dishwasher Supply & Demand
• 26 Japan: Major Household Appliance Supply & Demand
• 27 Japan: Cooking Appliance Supply & Demand
• 28 Japan: Refrigerator & Freezer Supply & Demand
• 29 Japan: Clothes Washer & Dryer Supply & Demand
• 30 Japan: Dishwasher Supply & Demand
• 31 South Korea: Major Household Appliance Supply & Demand
• 32 South Korea: Cooking Appliance Supply & Demand
• 33 South Korea: Refrigerator & Freezer Supply & Demand
• 34 South Korea: Clothes Washer & Dryer Supply & Demand
• 35 South Korea: Dishwasher Supply & Demand
• 36 Taiwan: Major Household Appliance Supply & Demand
• 37 Taiwan: Cooking Appliance Supply & Demand
• 38 Taiwan: Refrigerator & Freezer Supply & Demand
• 39 Taiwan: Clothes Washer & Dryer Supply & Demand
• 40 Taiwan: Dishwasher Supply & Demand
• 41 Thailand: Major Household Appliance Supply & Demand
• 42 Thailand: Cooking Appliance Supply & Demand
• 43 Thailand: Refrigerator & Freezer Supply & Demand
• 44 Thailand: Clothes Washer & Dryer Supply & Demand
• 45 Thailand: Dishwasher Supply & Demand
• 46 Other Asia/Pacific: Major Household Appliance
• Supply & Demand
• 47 Other Asia/Pacific: Cooking Appliance Supply & Demand
• 48 Other Asia/Pacific: Refrigerator & Freezer Supply & Demand
• 49 Other Asia/Pacific: Clothes Washer & Dryer Supply & Demand
• 50 Other Asia/Pacific: Dishwasher Supply & Demand

SECTION VII -- OTHER REGIONS

• 1 Latin America: Major Household Appliance Supply & Demand
• 2 Latin America: Cooking Appliance Supply & Demand
• 3 Latin America: Refrigerator & Freezer Supply & Demand
• 4 Latin America: Clothes Washer & Dryer Supply & Demand
• 5 Latin America: Dishwasher Supply & Demand
• 6 Argentina: Major Household Appliance Supply & Demand
• 7 Argentina: Cooking Appliance Supply & Demand
• 8 Argentina: Refrigerator & Freezer Supply & Demand
• 9 Argentina: Clothes Washer & Dryer Supply & Demand
• 10 Argentina: Dishwasher Supply & Demand
• 11 Brazil: Major Household Appliance Supply & Demand
• 12 Brazil: Cooking Appliance Supply & Demand
• 13 Brazil: Refrigerator & Freezer Supply & Demand
• 14 Brazil: Clothes Washer & Dryer Supply & Demand
• 15 Brazil: Dishwasher Supply & Demand
• 16 Other Latin America: Major Household Appliance Supply & Demand
• 17 Other Latin America: Cooking Appliance Supply & Demand
• 18 Other Latin America: Refrigerator & Freezer Supply & Demand
• 19 Other Latin America: Clothes Washer & Dryer Supply & Demand
• 20 Other Latin America: Dishwasher Supply & Demand
• 21 Eastern Europe: Major Household Appliance Supply & Demand
• 22 Eastern Europe: Cooking Appliance Supply & Demand
• 23 Eastern Europe: Refrigerator & Freezer Supply & Demand
• 24 Eastern Europe: Clothes Washer & Dryer Supply & Demand
• 25 Eastern Europe: Dishwasher Supply & Demand
• 26 Czech Republic: Major Household Appliance Supply & Demand
• 27 Czech Republic: Cooking Appliance Supply & Demand
• 28 Czech Republic: Refrigerator & Freezer Supply & Demand
• 29 Czech Republic: Clothes Washer & Dryer Supply & Demand
• 30 Czech Republic: Dishwasher Supply & Demand
• 31 Poland: Major Household Appliance Supply & Demand
• 32 Poland: Cooking Appliance Supply & Demand
• 33 Poland: Refrigerator & Freezer Supply & Demand
• 34 Poland: Clothes Washer & Dryer Supply & Demand
• 35 Poland: Dishwasher Supply & Demand
• 36 Russia: Major Household Appliance Supply & Demand
• 37 Russia: Cooking Appliance Supply & Demand
• 38 Russia: Refrigerator & Freezer Supply & Demand
• 39 Russia: Clothes Washer & Dryer Supply & Demand
• 40 Russia: Dishwasher Supply & Demand
• 41 Ukraine: Major Household Appliance Supply & Demand
• 42 Ukraine: Cooking Appliance Supply & Demand
• 43 Ukraine: Refrigerator & Freezer Supply & Demand
• 44 Ukraine: Clothes Washer & Dryer Supply & Demand
• 45 Ukraine: Dishwasher Supply & Demand
• 46 Other Eastern Europe: Major Household Appliance Supply & Demand
• 47 Other Eastern Europe: Cooking Appliance Supply & Demand
• 48 Other Eastern Europe: Refrigerator & Freezer Supply & Demand
• 49 Other Eastern Europe: Clothes Washer & Dryer Supply & Demand
• 50 Other Eastern Europe: Dishwasher Supply & Demand
• 51 Africa/Mideast: Major Household Appliance Supply & Demand
• 52 Africa/Mideast: Cooking Appliance Supply & Demand
• 53 Africa/Mideast: Refrigerator & Freezer Supply & Demand
• 54 Africa/Mideast: Clothes Washer & Dryer Supply & Demand
• 55 Africa/Mideast: Dishwasher Supply & Demand
• 56 South Africa: Major Household Appliance Supply & Demand
• 57 South Africa: Cooking Appliance Supply & Demand
• 58 South Africa: Refrigerator & Freezer Supply & Demand
• 59 South Africa: Clothes Washer & Dryer Supply & Demand
• 60 South Africa: Dishwasher Supply & Demand
• 61 Turkey: Major Household Appliance Supply & Demand
• 62 Turkey: Cooking Appliance Supply & Demand
• 63 Turkey: Refrigerator & Freezer Supply & Demand
• 64 Turkey: Clothes Washer & Dryer Supply & Demand
• 65 Turkey: Dishwasher Supply & Demand
• 66 Other Africa/Mideast: Major Household Appliance Supply & Demand
• 67 Other Africa/Mideast: Cooking Appliance Supply & Demand
• 68 Other Africa/Mideast: Refrigerator & Freezer Supply & Demand
• 69 Other Africa/Mideast: Clothes Washer & Dryer Supply & Demand
• 70 Other Africa/Mideast: Dishwasher Supply & Demand

SECTION VIII -- INDUSTRY STRUCTURE

• 1 World Major Household Appliance Sales by Company, 2008
• 2 Selected Acquisitions & Divestitures
• 3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

• 1 Relationship Between Major Household Appliance Demand Per Capita & Gross Domestic Product Per Capita, 2008

SECTION III -- OVERVIEW

• 1 World Major Household Appliance Demand by Region, 2008
• 2 World Major Household Appliance Shipments by Region, 2008

SECTION VIII -- INDUSTRY STRUCTURE

• 1 World Major Household Appliance Market Share by Company, 2008

Press Release

Major household appliances demand to increase 2.8% per year through 2013

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