By 2016, the US recreational boating market (including boats, propulsion
systems and accessories) will rebound from its depressed 2011 levels, with
demand rising 7.5 percent annually to $10 billion. Demand will be driven by
gains in consumer spending and disposable income, while the recovery in
financial markets will enable more consumers to buy boats on credit. Growth in
the 55-64 age bracket will also support demand, since boat purchases become
more likely just prior to retirement and consumers in that age group have the
disposable income to purchase larger, more expensive vessels. In addition, the
industry's effort to sell the “boating lifestyle” to women and
minorities should expand the market.
Boating products are luxury items, often purchased on credit or by borrowing
against the value of a home, and therefore the recreational boating market was
decimated by the economic downturn which began in 2007. As a result, the
downturn provoked the worst recreational boating industry contraction in
nearly 50 years, with a sharp drop in demand and a number of bankruptcies
among participants. Following this collapse, the remaining industry players
are attempting to gauge the “new normal.” This will include
determining not only how far retail boating product demand will recover, but
also how much stock boat dealers will maintain and how many dealers and
boatbuilders will even survive.
Boat demand to rise 8.8% annually through 2016
US demand for recreational boats is projected to increase 8.8 percent annually
to $6.6 billion in 2016, benefiting from the economic and credit market
recoveries, as well as dealer restocking and pent-up demand from consumers who
delayed purchases during the downturn. Powerboats are expected to post above
average gains after recording especially sharp declines in the 2008 to 2011
period. The value of powerboat demand will also benefit from technological
advances such as newer propulsion systems and more advanced electronics.
West region of the US to exhibit most rapid gains
Of the four US census regions (Northeast, Midwest, South and West), the West
will register the fastest gains in recreational boating demand through 2016,
growing more than eleven percent per year to $1.7 billion. Growth will be
aided by aboveaverage gains in the population segment of those 45 or older and
strong GDP growth. The South will remain the largest regional market and also
exhibit aboveaverage growth through 2016, benefiting from many of the same
demographic factors as the West. In addition, the region's mild climate and
long warm water coastline will continue to support demand.
Study coverage
This Freedonia industry study, “Recreational Boating”
presents historical demand data (2001, 2006 and 2011) plus forecasts for 2016
and 2021 by material, product, market and US region. The study also assesses
market environment factors, evaluates company market share, and profiles 39 US
industry players, such as Bombardier Recreational Products, Brunswick,
Kawasaki Heavy Industries, PBH Marine Group and Yamaha Motor.
This study can help you:
Determine your market & sales potential
Learn more about industry competitors
Assess new products & technologies
Identify firms to merge with or acquire
Complement your research & planning
Gather data for presentations
Confirm your own internal data
Make better business decisions
Freedonia's methods involve:
Establishing consistent economic and market forecasts
Using input/output ratios, flow charts and other economic methods to
quantify data
Employing in-house analysts who meet stringent quality standards
Interviewing key industry participants, experts and end users
Researching a proprietary database that includes trade publications,
government reports and corporate literature
Table of Contents
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Outlook
Demographic Outlook
Consumer Trends
Personal Income & Expenditures
Recreational & Leisure Expenditures
Consumer Financing Environment
Recreational Boating Consumer Profile
Recreational Boat Retail Sales
Recreational Boats in Use
Inventory Levels
Pricing
US Recreational Boating Market, 2001-2011
Technology
Engines
Electronics
Regulatory & Safety Issues
Emissions & Noise Issues
Wildlife & Environmental Protection Issues
Safety Issues
World Recreational Boating Market
Canada
Europe
Rest of the World
US Recreational Boating Foreign Trade
Imports
Exports
III. MATERIAL CONSUMPTION
General
Plastic
Resins
Reinforcement Materials
Aluminum
Coated Fabrics
Tops & Covers
Sails
Upholstery
Inflatable Boats
IV. PRODUCTS
General
Recreational Boats
Traditional Powerboats
Outboard Powerboats
Demand by Material
Demand by Length
Producers
Inboard Powerboats
Cabin Cruisers
Runabouts & Other Inboard Powerboats
Producers
Sterndrive Powerboats
Personal Watercraft
Regulatory & Safety Issues
Producers
Sailboats
Demand by Length
Demand by Design
Producers
Other Recreational Boats
Jet Boats
Canoes
All Other
Propulsion Systems
Outboard Propulsion Systems
Regulatory Issues & Technology
Producers
Inboard & Sterndrive Propulsion Systems
Regulatory Issues & Technology
Producers
Boating Accessories
Navigational & Electronic
Trailers
Other
V. REGIONAL DEMAND
General
Regional Demographic & Economic Trends
Population Patterns
Economic Outlook
Personal Consumption Expenditures
US Regional Demand for Recreational Boating
Northeast
New England
Middle Atlantic
Midwest
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
Mountain
Pacific
VI. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Brunswick
Yamaha Motor
Bombardier Recreational Products
PBH Marine Group
Other Important Producers
Competitive Strategies
Product Development
Manufacturing
Distribution
Marketing
Brand Awareness & Loyalty Marketing
Lifestyle & Other Marketing Strategies
Mergers & Acquisitions
Cooperative Agreements
COMPANY PROFILES
American Honda Motor, see Honda Motor
American Suzuki Motor, see Suzuki Motor
Atlanta Marine Electronics, see Viking Yacht
Attwood, see Brunswick
Avon Inflatables, see Zodiac Marine & Pool
Baja Marine, see Fountain Powerboat Industries
Bayliner Marine, see Brunswick
Beneteau SA
Bombardier Recreational Products Incorporated
Boston Whaler, see Brunswick
Brunswick Corporation
Cabo Yachts, see Brunswick
Cannon, see Johnson Outdoors
Carlisle Paddles, see Johnson Outdoors
Catalina Yachts Incorporated
Caterpillar Incorporated
Chaparral Boats, see Marine Products
Construction Navale Boreaux, see Beneteau
Correct Craft Incorporated
Crestliner, see Brunswick
Crownline Boats Incorporated
Cruisers Yachts, see KCS International
Crusader Marine Engines, see Pleasurecraft Engine Group
Cummins Incorporated
Cummins MerCruiser Diesel Marine, see Brunswick and Cummins
Diversified Marine Products, see Brunswick
FinCraft Boats, see J&D Acquisitions
FLIR Systems Incorporated
Fountain Powerboat Industries Incorporated
Four Winns, see PBH Marine Group
Garmin Limited
General Motors Company
Geonav, see Johnson Outdoors
Glastron, see PBH Marine Group
GM Powertrain, see General Motors
Godfrey Marine, see Nautic Global Group
G3 Boats, see Yamaha Motor
Harris Kayot Marine, see Brunswick
Hatteras Yachts, see Brunswick
Honda Motor Company Limited
Hunter Marine, see Morgan Industries
Hydra-Sports Boat, see MasterCraft Boat
Interphase Technologies, see Garmin
J&D Acquisitions LLC
Jeanneau America, see Beneteau
Johnson Outdoors Incorporated
Kawasaki Heavy Industries Limited
KCS International Incorporated
Kellogg Marine Supply, see Brunswick
Land ‘N’ Sea, see Brunswick
Larson Boats, see J&D Acquisitions
Lowe Boats, see Brunswick
Luhrs, see Morgan Industries
Lund Boat, see Brunswick
Mainship, see Morgan Industries
Malibu Boats LLC
Marine Products Corporation
MarineMax Incorporated
Marquis Yachts, see J&D Acquisitions
MasterCraft Boat Company
Mastry Marine and Industrial Supply, see Yanmar
Mercury Marine Group, see Brunswick
Meridian Yachts, see Brunswick
Monterey Boats Incorporated
Morgan Industries Corporation
MTU Detroit Diesel, see Tognum
Nautic Global Group
Necky Kayaks, see Johnson Outdoors
Ocean Kayak, see Johnson Outdoors
Old Town Canoe, see Johnson Outdoors
Palm Beach Towers, see Viking Yacht
PBH Marine Group LLC
PCM Marine Engines, see Pleasurecraft Engine Group
Pleasurecraft Engine Group
Poly Marquis Yacht, see J&D Acquisitions
Precision Propeller Industries, see Yamaha Motor
Princecraft Boats, see Brunswick
Pro Map Technologies, see Johnson Outdoors
Pursuit Boats, see S2 Yachts
Rampage Sport Fishing Yachts, see KCS International
Ranger Boats, see PBH Marine Group
Raymarine, see FLIR Systems
Regal Marine Industries Incorporated
Rinker Boat, see Nautic Global Group
Robalo Boats, see Marine Products
Sea Fox Boat Company Incorporated
Sea Ray Boats, see Brunswick
Silverton Marine, see Morgan Industries
Skeeter Products, see Yamaha Motor
Smoker Craft Incorporated
Starcraft Marine, see Smoker Craft
Stratos Boats, see PBH Marine Group
Striper Boats, see J&D Acquisitions
S2 Yachts Incorporated
Suzuki Motor Corporation
Tacktick, see FLIR Systems
Techsonic Industries, see Johnson Outdoors
Tiara Yachts, see S2 Yachts
Tognum AG
Tracker Marine Group LLC
Triton Boats, see PBH Marine Group
Triumph Boats, see J&D Acquisitions
Trophy Sportfishing Boats, see Brunswick
Tuff Torq, see Yanmar
Viking Yacht Company
VM Motori, see General Motors
Volvo AB
WayPoint Technologies, see Johnson Outdoors
Wellcraft, see PBH Marine Group
West Marine Incorporated
Yamaha Motor Company Limited
Yanmar Company Limited
Zodiac Marine & Pool
Additional Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
Macroeconomic Indicators
Population & Households
Personal Consumption Expenditures
Recreation & Leisure Expenditures
Consumer Financing Environment, 2001-2011
Recreational Boat Retail Sales
Recreational Boats in Use by Type
Recreational Boat Pricing
US Recreational Boating Product Market, 2001-2011
US Recreational Boating Foreign Trade
SECTION III -- MATERIAL CONSUMPTION
Plastic Consumption in Recreational Boat Production
Aluminum Consumption in Recreational Boat Production
Coated Fabric Consumption in Recreational Boat Production
SECTION IV -- PRODUCTS
Recreational Boating Product Supply & Demand
Recreational Boat Supply & Demand
Traditional Powerboat Supply & Demand
Outboard Powerboat Supply & Demand
Outboard Powerboat Demand by Boat Length
Inboard Powerboat Supply & Demand
Inboard Cabin Cruiser Supply & Demand
Runabout & Other Inboard Powerboat Supply & Demand
Sterndrive Powerboat Supply & Demand
Personal Watercraft Supply & Demand
Sailboat Supply & Demand
Other Recreational Boat Supply & Demand
Propulsion System Supply & Demand
Outboard Propulsion System Supply & Demand
Inboard & Sterndrive Propulsion System Supply & Demand
