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Recreational Boating (US Market & Forecast)

US demand to be driven by economic recovery

The recreational boating industry, which includes boats, separately sold propulsion systems, and related accessories, is recovering from the economic downturn, which began in 2007 and lasted until mid-2009. The effects were harsh and extended beyond the end of the recession because boating products are luxury items. The market depends on strong consumer spending as well as reasonable access to credit to both enable boat dealers to acquire inventory and allow consumers to finance boat purchases. In the years since the downturn, credit has begun to loosen, allowing for an influx in boat sales as purchasers relieve pent-up demand.

By 2018, recreational boat demand will exceed 2013 levels, but will not yet achieve pre-recession levels of demand. Advances in the recreational boating market will be stimulated by the continued economic recovery manifesting in accelerations in personal consumption expenditures and disposable personal incomes, and rising spending on recreation and leisure. The aging used boat fleet will also aid sales of new boats as more boat owners will be looking to trade up. In order to grow further, the industry must also expand the potential customer market by attracting women and minority participants who have been traditionally underrepresented among boat owners.

Reaching other demographics is especially crucial as the large “baby boom” generation transitions out of the target age range for boat buying, and the generation that follows is smaller.

More versatile power boats among fastest growing types

In 2013, demand continued to reflect a recovery from the depths plumbed in 2010, although still remaining well below pre-recession levels. The dominant boat segment will remain the traditional powerboat, which will see demand rising as manufacturers continue to release more powerful and more efficient engine lines. The boats helping to lead the industry away from its prior recessed levels will include more versatile craft as consumers seek a boat that can fill multiple roles. In some cases, the newer generations of engines have contributed to the versatility of certain types. For instance, pontoons, which have been historically known as floating patios, are increasingly available in versions powerful enough to pull tubers or skiers.

PWC to benefit from entry-level market position

Sales of personal watercraft (PWC) will be aided by the fact that they are relatively low cost, portable, and easy to operate compared to most other types of boats. Typically seen as entry-level vessels that enable users to become familiar with boating activities, PWC can eventually stimulate consumer interest in trading up to a larger marine vessel. In contrast, demand for sailboats will continue to be hampered by the aging population since these boats are more physically demanding to operate.

South & West regions are key boating markets

Among the four US census regions, the South and the West are the largest and fastest growing regional markets for boating products. In addition to demographic and economic factors driving sales, both regions benefit from a generally mild climate, long coastlines, a large number of inland waterways, and relatively high participation rates in boating and fishing activities.

Study coverage

This Freedonia industry study, Recreational Boating presents historical demand data for 2003, 2008 and 2013, plus forecasts for 2018 and 2023 by material, product and US regional market. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 41 leading competitors in the US industry.

This study can help you:

  • Determine your market & sales potential
  • Learn more about industry competitors
  • Assess new products & technologies
  • Identify firms to merge with or acquire
  • Complement your research & planning
  • Gather data for presentations
  • Confirm your own internal data
  • Make better business decisions

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Outlook
  • Demographic Outlook
  • Consumer Trends
    • Personal Income & Expenditures
    • Recreational & Leisure Expenditures
    • Consumer Financing Environment
  • Recreational Boating Consumer Profile
  • Recreational Boat Retail Sales
  • Recreational Boats in Use
  • Inventory Levels
  • Pricing
  • US Recreational Boating Market, 2003-2013
  • Technology
    • Engines
    • Electronics
  • Regulatory & Safety Issues
    • Emissions & Noise Issues
    • Wildlife & Environmental Protection Issues
    • Safety Issues
  • World Recreational Boating Market
    • Canada
    • Europe
    • Rest of the World
  • US Recreational Boating Foreign Trade
    • Imports
    • Exports

III. MATERIAL CONSUMPTION

  • General
  • Plastic
    • Resins
    • Reinforcement Materials
  • Aluminum
  • Coated Fabrics
    • Tops & Covers
    • Sails
    • Upholstery
    • Inflatable Boats

IV. PRODUCTS

  • General
  • Recreational Boats
    • Traditional Powerboats
      • Outboard Powerboats
        • Demand by Material
        • Demand by Length
        • Producers
      • Inboard Powerboats
        • Cabin Cruisers
        • Runabouts & Other Inboard Powerboats
        • Producers
      • Sterndrive Powerboats
    • Personal Watercraft
      • Regulatory & Safety Issues
      • Producers
    • Sailboats
      • Demand by Length
      • Demand by Design
      • Producers
    • Other Recreational Boats
      • Jet Boats
      • Canoes
      • All Other
  • Propulsion Systems
    • Outboard Propulsion Systems
      • Regulatory Issues & Technology
      • Producers
    • Inboard & Sterndrive Propulsion Systems
      • Regulatory Issues & Technology
      • Producers
  • Boating Accessories
    • Navigational & Electronic
    • Trailers
    • Other

V. REGIONAL DEMAND

  • General
  • Regional Demographic & Economic Trends
    • Population Patterns
    • Economic Outlook
    • Personal Consumption Expenditures
  • US Regional Demand for Recreational Boating
    • Northeast
      • New England
      • Middle Atlantic
    • Midwest
      • East North Central
      • West North Central
    • South
      • South Atlantic
      • East South Central
      • West South Central
    • West
      • Mountain
      • Pacific

VI. INDUSTRY STRUCTURE

  • General
  • Industry Composition
  • Market Share
  • Competitive Strategies
  • Product Development
  • Manufacturing
  • Distribution
  • Marketing
  • Brand Awareness & Loyalty Marketing
  • Lifestyle & Other Marketing Strategies
  • Mergers & Acquisitions
  • Cooperative Agreements

Company Profiles

  • Atlanta Marine Electronics, see Viking Yacht
  • Attwood, see Brunswick
  • Avon Inflatables, see Z Marine
  • Baja Marine Corporation
  • Beneteau SA
  • Bombardier Recreational Products Incorporated
  • Boston Whaler, see Brunswick
  • BRP US, see Bombardier Recreational Products
  • Brunswick Corporation
  • Cannon, see Johnson Outdoors
  • Carlisle Paddles, see Johnson Outdoors
  • Catalina Yachts Incorporated
  • Caterpillar Incorporated
  • Chaparral Boats, see Marine Products
  • Construction Navale Boreaux, see Beneteau
  • Correct Craft, see Nautique Boat
  • Crestliner, see Brunswick
  • Crownline Boats Incorporated
  • Cruisers Yachts, see KCS International
  • Crusader Marine Engines, see Pleasurecraft Engine Group
  • Cummins Incorporated
  • Diversified Marine Products, see Brunswick
  • Donzi Marine, see Baja Marine
  • Egg Harbor Yachts Incorporated
  • FLIR Systems Incorporated
  • Fountain Powerboats, see Baja Marine
  • Four Winns, see Beneteau
  • Garmin Limited
  • General Motors Company
  • Glastron, see Beneteau
  • Godfrey Marine, see Nautic Global Group
  • G3 Boats, see Yamaha Motor
  • Harris Kayot Marine, see Brunswick
  • Honda Motor Company Limited
  • Hunter Marine, see Marlow Yachts
  • Interphase Technologies, see Garmin
  • J&D Acquisitions LLC
  • Jeanneau America, see Beneteau
  • Johnson Outdoors Incorporated
  • Kawasaki Heavy Industries Limited
  • KCS International Incorporated
  • Kellogg Marine Supply, see Brunswick
  • Land ‘N' Sea Distributing, see Brunswick
  • Larson Boats, see J&D Acquisitions
  • Lowe Boats, see Brunswick
  • Lund Boat, see Brunswick
  • Mainship, see Marlow Yachts
  • Malibu Boats Incorporated
  • Marine Products Corporation
  • MarineMax Incorporated
  • Marlow Yachts Limited Incorporated
  • Marquis Yachts, see J&D Acquisitions
  • MasterCraft Boat Company
  • Mercury Marine, see Brunswick
  • Meridian Yachts, see Brunswick
  • Monterey Boats Incorporated
  • MTU America, see Rolls-Royce Holdings
  • Nautic Global Group
  • Nautique Boat Company Incorporated
  • Necky Kayaks, see Johnson Outdoors
  • Nexus Marine, see Garmin
  • Ocean Kayak, see Johnson Outdoors
  • Old Town Canoe, see Johnson Outdoors
  • Palm Beach Towers, see Viking Yacht
  • PBH Marine Group LLC
  • PCM Marine Engines, see Pleasurecraft Engine Group
  • Pleasurecraft Engine Group
  • Precision Propeller Industries, see Yamaha Motor
  • Princecraft Boats, see Brunswick
  • Pro-Line Boats, see Baja Marine
  • Rampage Sport Fishing Yachts, see KCS International
  • Ranger Boats, see PBH Marine Group
  • Raymarine, see FLIR Systems
  • Rec Boat Holdings, see Beneteau
  • Regal Marine Industries Incorporated
  • Rinker Boat, see Nautic Global Group
  • Robalo Boats, see Marine Products
  • Rolls-Royce Holdings plc
  • Sea Fox Boat Company Incorporated
  • Sea Ray Boats, see Brunswick
  • Silverton Marine, see Egg Harbor Yachts
  • Skeeter Products, see Yamaha Motor
  • Smoker Craft Incorporated
  • Starcraft Marine, see Smoker Craft
  • Stratos Boats, see PBH Marine Group
  • Striper Boats, see J&D Acquisitions
  • S2 Yachts Incorporated
  • Suzuki Motor Corporation
  • Tognum, see Rolls-Royce Holdings
  • Tracker Marine Group LLC
  • Triton Boats, see PBH Marine Group
  • Triumph Boats, see J&D Acquisitions
  • Trophy Sportfishing Boats, see Brunswick
  • Tuff Torq, see Yanmar
  • Viking Yacht Company
  • Volvo AB
  • WayPoint Technologies, see Johnson Outdoors
  • Wellcraft, see Beneteau
  • West Marine Incorporated
  • Yamaha Motor Company Limited
  • Yanmar Company Limited
  • Z Marine
  • Zodiac Marine & Pool

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • Macroeconomic Indicators
  • Population & Households
  • Personal Consumption Expenditures
  • Recreational & Leisure Expenditures
  • Consumer Financing Environment, 2003-2013
  • Recreational Boat Retail Sales
  • Recreational Boats in Use by Type
  • Recreational Boat Pricing
  • US Recreational Boating Product Market, 2003-2013
  • US Recreational Boating Foreign Trade

SECTION III -- MATERIAL CONSUMPTION

  • Plastic Consumption in Recreational Boat Production
  • Aluminum Consumption in Recreational Boat Production
  • Coated Fabric Consumption in Recreational Boat Production

SECTION IV -- PRODUCTS

  • Recreational Boating Product Supply & Demand
  • Recreational Boat Supply & Demand
  • Traditional Powerboat Supply & Demand
  • Outboard Powerboat Supply & Demand
  • Outboard Powerboat Demand by Boat Length
  • Inboard Powerboat Supply & Demand
  • Inboard Cabin Cruiser Supply & Demand
  • Runabout & Other Inboard Powerboat Supply & Demand
  • Sterndrive Powerboat Supply & Demand
  • Personal Watercraft Supply & Demand
  • Sailboat Supply & Demand
  • Other Recreational Boat Supply & Demand
  • Propulsion System Supply & Demand
  • Outboard Propulsion System Supply & Demand
  • Inboard & Sterndrive Propulsion System Supply & Demand
  • Boating Accessory Supply & Demand

SECTION V -- REGIONAL DEMAND

  • Recreational Boating Market by Region, 2013
  • Population by Region
  • Gross Domestic Product by Region
  • US Personal Consumption Expenditures by Region
  • Recreational Boating Demand by Region
  • Northeast: Recreational Boating Demand by Subregion & Product
  • New England: Recreational Boating Demand
  • Middle Atlantic: Recreational Boating Demand
  • Midwest: Recreational Boating Demand by Subregion & Product
  • East North Central: Recreational Boating Demand
  • West North Central: Recreational Boating Demand
  • South: Recreational Boating Demand by Subregion & Product
  • South Atlantic: Recreational Boating Demand
  • East South Central: Recreational Boating Demand
  • West South Central: Recreational Boating Demand
  • West: Recreational Boating Demand by Subregion & Product
  • Mountain: Recreational Boating Demand
  • Pacific: Recreational Boating Demand

SECTION VI -- INDUSTRY STRUCTURE

  • US Recreational Boating Product Sales by Company, 2013
  • Selected Acquisitions & Divestitures
  • Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • Comparison of Retail & Manufacturers' Level Boat Sales
  • Recreational Boats in Use by Type, 2013
  • US Recreational Boating Product Market, 2004-2013
  • US Recreational Boating Product Imports by Source, 2013
  • US Recreational Boating Product Exports by Destination, 2013

SECTION IV -- PRODUCTS

  • Recreational Boating Product Demand by Type, 2013
  • Recreational Boat Demand by Type, 2013
  • Traditional Powerboat Demand by Type, 2013

SECTION V -- REGIONAL DEMAND

  • Geographic Distribution of US Recreational
  • Boating Demand, 2013

SECTION VI -- INDUSTRY STRUCTURE

  • US Recreational Boating Product Market Share, 2013
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