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Pet Health: Products & Services

Abstract

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Consumer spending on pets to reach $31.7 billion in 2016

US spending on pet health products and services at the consumer level is expected to reach $31.7 billion in 2016. Manufacturers' level pet health product demand is forecast to increase 4.6 percent annually to $5.6 billion that year. Advances in expenditures will be encouraged by the continuing trend of humanizing companion animals and their perception as family members, as well as by growth in the overall pet population. Veterinary technology will continue to adapt diagnostic and treatment techniques from human health care, stimulating value gains for newer, more costly procedures.

Revenues for pet insurance to continue double-digit growth

While the US pet health industry has traditionally been regarded as being "recession-resistant," spending was somewhat impacted by the 2007-2009 US economic recession. However, demand did not experience declines during this time, as health care is a necessary -- and, to some degree, expected -- expenditure for pet owning households. Uncertain economic conditions led to especially strong growth in demand for services such as pet insurance and for products, including dietary supplements, intended to prevent medical conditions. Among products, pharmaceuticals will retain the leading share of sales, following trends in human medical treatment.

As spending on pet health has increased over the last several decades, so have the average expected lifespans of many companion animal species. Accordingly, incidences of age-related medical conditions (e.g., arthritis, cancer) have also grown. Increasingly prevalent weightrelated conditions (e.g., diabetes, heart disease) will further lead to increasing demand for products and services, as a significant number of pets are overweight or obese. In order to better afford these treatments, more owners will purchase pet insurance policies, with revenues expected to continue to grow at doubledigit annual rates.

Health care expenditures on products for cats to increase

While cats have long represented the largest segment of the pet population, spending on health care products for dogs accounted for a disproportionate 69 percent of the total in 2011. Dogs' greater time spent outdoors raises their exposure to environmental hazards, and dogs are more susceptible to certain medical conditions, such as heart disease. However, research and development into more catspecific health products will incrementally increase cats' share of the pet health product market going forward.

Study coverage

This upcoming Freedonia industry study, Pet Health: Products & Services, presents historical demand data (2001, 2006 and 2011) plus forecasts for 2016 and 2021 by pet health product, service, medical condition and animal. The study also considers market environment factors, evaluates company market share, and profiles 41 US industry producers (such as Bayer, Merck, Merial, Novartis and Pfizer) and insurers (such as Embrace, Hartville Group and Pethealth).

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Outlook
  • Consumer Income & Spending Trends
  • Demographic Trends
    • Population
    • Household Formation
  • Pet Demographic Trends
    • Cats
    • Dogs
    • Other Pets
  • Pet Health Service Provider Overview
    • Veterinary Practices & Employment
    • Non-Veterinary Pet Care
    • Pet & Pet Supply Stores
    • Pet Insurance
  • Medical Conditions
  • Pet Health Spending Overview
  • Nontraditional Health Care
  • Regulatory & Environmental Issues
    • Center for Veterinary Medicine
    • Animal & Plant Health Inspection Service
    • Environmental Protection Agency
    • Other Regulations
  • World Pet Health Care Market

III. SERVICES

  • General
  • Veterinary Care
    • Surgery
      • Growth Removal
      • Orthopedic
      • Gastrointestinal
      • Declawing & Other Cosmetic Procedures
      • Neutering/Spaying
      • Other Surgical Procedures
    • Non-Surgical Revenues
  • Non-Veterinary Pet Care
  • Pet Insurance
    • Available Plans
    • Market Share

IV. PRODUCTS

  • General
  • Pharmaceuticals
    • Systemic Agents
    • Hormones & Insulin
      • Pain Control
      • Anti-Inflammatory Agents
      • Gastrointestinal Systemic Agents
      • Cardiovascular Systemic Agents
      • Respiratory Systemic Agents
      • Other Systemic Agents
    • Antibiotics
    • Other Pharmaceuticals
      • Anesthetic Agents
      • Euthanasia Agents
      • All Other Pharmaceuticals
  • Parasiticides
    • Flea & Tick
    • Heartworm
    • Other Parasiticides
  • Prescription Food
  • Dietary Supplements
  • Vaccines
  • Diagnostics
  • Other Pet Health Products

V. CONDITIONS

  • General
  • Skin Conditions
  • Heart Conditions
  • Gastrointestinal Conditions
  • Renal Conditions
  • Arthritis
  • Diabetes
  • Other Conditions
    • Respiratory Conditions
    • Cancer
    • All Other

VI. ANIMALS

  • General
  • Dogs
  • Cats
  • Other
    • Birds
    • Small Animals
    • Reptiles & Amphibians

VII. INDUSTRY STRUCTURE

  • General
  • Market Share
  • Industry Restructuring
  • Competitive Strategies
  • Cooperative Agreements
  • Marketing
  • Distribution Channels

COMPANY PROFILES

  • Abbott Laboratories
  • ADER Enterprises Incorporated
  • Bayer AG
  • Beefeaters Holding Company Incorporated
  • Boehringer Ingelheim GmbH
  • Central Garden & Pet Company
  • Colgate-Palmolive Company
  • Embrace Pet Insurance Agency LLC
  • Farnam Companies, see Central Garden & Pet
  • Four Paws Products, see Central Garden & Pet
  • FURminator, see Spectrum Brands
  • Hartville Group Incorporated
  • Hartz Mountain, see Sumitomo
  • Heska Corporation
  • Hill's Pet Nutrition, see Colgate-Palmolive
  • IDEXX Laboratories Incorporated
  • Intervet/Schering-Plough Animal Health, see Merck
  • Mars Incorporated
  • Merck & Company Incorporated
  • Merial, see Sanofi
  • Natura Pet Products, see Procter & Gamble
  • Nestle SA
  • Novartis AG
  • Nutri-Vet, see Beefeaters
  • Nylabone Products, see Central Garden & Pet
  • PBI/Gordon Corporation
  • Pegasus Laboratories, see PBI/Gordon
  • PetAg Incorporated
  • Pethealth Incorporated
  • Pfizer Incorporated
  • Procter & Gamble Company
  • PTZ, see Pethealth
  • PurinaCare Insurance Services, see Nestle
  • Royal Canin, see Mars
  • Sanofi
  • Sergeant's Pet Care Products Incorporated
  • Spectrum Brands Holdings Incorporated
  • Sumitomo Corporation
  • Synbiotics, see Pfizer
  • Trophy Animal Health Care, see PBI/Gordon
  • United Pet Group, see Spectrum Brands
  • VCA Antech Incorporated
  • Veterinary Pet Insurance Company
  • Virbac SA
  • Wellmark International, see Central Garden & Pet

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • 1 Macroeconomic Indicators
  • 2 Personal Consumption Expenditures
  • 3 Population & Households
  • 4 Households & Pet Ownership
  • 5 Pet Population
  • 6 Pet Health Service Providers
  • 7 Selected Pet Medical Conditions
  • 8 Pet Health Sales & Services Revenues

SECTION III -- SERVICES

  • 1 Pet Health Service Revenues by Type
  • 2 Veterinary Care Service Revenues by Type
  • 3 Surgery Revenues by Type
  • 4 Non-Surgical Revenues by Type
  • 5 Non-Veterinary Pet Care Revenues
  • 6 Pet Insurance Revenues

SECTION IV -- PRODUCTS

  • 1 Pet Health Product Demand by Type
  • 2 Pharmaceutical Demand by Type & Animal
  • 3 Systemic Agent Demand by Type & Animal
  • 4 Antibiotic Demand by Type & Animal
  • 5 Other Pharmaceutical Demand by Product & Animal
  • 6 Parasiticide Demand by Type & Animal
  • 7 Flea & Tick Treatment Demand by Type & Animal
  • 8 Heartworm Treatment Demand by Animal
  • 9 Other Parasiticide Demand by Animal
  • 10 Prescription Pet Food Demand by Animal
  • 11 Dietary Supplement Demand by Type & Animal
  • 12 Vaccine Demand by Animal
  • 13 Diagnostics Demand by Animal
  • 14 Other Pet Health Product Demand by Type & Animal

SECTION V -- CONDITIONS

  • 1 Pet Health Product Demand by Condition
  • 2 Skin Conditions: Pet Health Product Demand by Type & Animal
  • 3 Heart Conditions: Pet Health Product Demand by Type & Animal
  • 4 Gastrointestinal Conditions: Pet Health Product Demand by Type & Animal
  • 5 Renal Conditions: Pet Health Product Demand by Type & Animal
  • 6 Arthritis: Pet Health Product Demand by Type & Animal
  • 7 Diabetes: Pet Health Product Demand by Type & Animal
  • 8 Other Conditions: Pet Health Product Demand by Type, Condition, & Animal

SECTION VI -- ANIMALS

  • 1 Pet Health Product Demand by Animal
  • 2 Dog Health Product Demand by Type
  • 3 Cat Health Product Demand by Type
  • 4 Other Pet Health Product Demand by Type

SECTION VII -- INDUSTRY STRUCTURE

  • 1 Pet Health Product Sales by Company, 2011
  • 2 Selected Acquisitions & Divestitures
  • 3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • 1 World Pet Health Product & Service Demand, 2011

SECTION III -- SERVICES

  • 1 Pet Insurance Market Share, 2011

SECTION IV -- PRODUCTS

  • 1 Pet Health Product Demand by Type, 2011

SECTION V -- CONDITIONS

  • 1 Pet Health Product Demand by Condition, 2011

SECTION VI -- ANIMALS

  • 1 Pet Health Product Demand by Animal, 2011

SECTION VII -- INDUSTRY STRUCTURE

  • 1 Pet Health Product Market Share, 2011
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