Picture

Questions?

+1-866-353-3335

SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Freedonia Group | PRODUCT CODE: 1097875

Cover Image

PUBLISHER: Freedonia Group | PRODUCT CODE: 1097875

Wipes (US Market & Forecast)

PUBLISHED:
PAGES:
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 5600
PDF (Departmental Site License)
USD 7100
PDF (Global Site License)
USD 8200

Add to Cart

This Freedonia industry study analyzes the US market for wipes. The study presents historical demand data in both US dollar and unit terms for 2011, 2016, and 2021, and forecasts for 2026 and 2031 by type (i.e., wet and dry) and market:

  • consumer (i.e., baby wipes, personal care, household care)
  • industrial & institutional (i.e., manufacturing, healthcare, commercial & institutional wipes)

Demand is also segmented by major product group (and key application):

  • baby wipes (diaper changing and other)
  • personal care wipes (personal hygiene, facial, hand-cleaning, medicated, and other)
  • household care (general purpose cleaning, floor care, and other)
  • manufacturing (general purpose and special purpose)
  • healthcare (hard surface disinfectant, skin disinfectant, patient care, and other)
  • commercial & institutional (foodservice and other)

Furthermore, the study evaluates company market share and provides competitive analysis on industry competitors including leading players Kimberly-Clark, Nice-Pak, Procter & Gamble, Rockline, and Stryker.

Study Highlights Include:

  • Surface disinfectant wipes surged during COVID-19 and will remain strong going forward.
  • The consumer market as a whole surged in 2020 as consumers stockpiled wipes.
  • Product development continues to expand the range of sustainable wipes products.
  • Economic improvement will support gains in the industrial and institutional market.
Product Code: 4332

Table of Contents

1. Executive Summary

2. COVID-19 Pandemic

  • Overview
  • Impact on the Economy
  • Impact on the Wipes Industry
  • COVID-19 Wipes Consumer Trends

3. Overview

  • Study Scope
  • Historical Trends
  • Products Overview
  • Wet Wipes
    • Demand by Market
    • Demand by Application
  • Dry Wipes
    • Demand by Market
    • Demand by Application
  • Markets Overview
    • Demand by Market
    • Consumer Markets
    • Industrial & Institutional Markets
  • Pricing Trends
  • Global Outlook

4. Factors Impacting Wipes Demand

  • Demographic Trends
  • Flushability & Dispersibility Concerns
  • Sustainability
  • Private Label Premiumization & Diversification
  • Raw Materials
  • Supply Chain
  • Wipes Regulations
    • FDA (Cosmetic, Therapeutic, & Sunscreen Wipes)
    • EPA
    • The Wiper Rule
  • Competitive Products

5. Consumer & Retail Insights

  • Retail Wipes Market
  • Retail Wipes Market Share
  • Consumer Purchasing Patterns
    • Types of Wipes Purchased
    • Wipes Purchased More than Once in 12 Months
  • Attitudes of Wipes Buyers
    • Convenience & Price
    • Usage Preferences
    • Hygiene Perspectives
    • Environment
    • Flushability

6. Baby Wipes

  • Scope & Product Description
  • Demand by End Use
  • Product Innovations
    • Natural & Eco-Friendly Formulations
    • Improved Packaging
  • Retail Market Trends & Market Share
  • Private Label Brands & Distributors
  • Producers

7. Consumer Personal Care Wipes

  • Scope & Product Description
  • Demand by Application
  • Personal Hygiene Wipes
    • Demand by Application
    • Bathroom Hygiene Wipes
    • Feminine Hygiene Wipes
    • General Purpose Bathing Wipes
    • Other Personal Hygiene Wipes
  • Facial Wipes
    • Demand by Application
    • Facial Cleansing Wipes
    • Acne & Other Facial Wipes
  • Hand Cleaning Moist Wipes & Towelettes
  • Medicated Wipes
  • Other Personal Care Wipes
  • Producers

8. Household Care Wipes

  • Scope & Product Description
  • Demand by Application
  • General Purpose Cleaning Wipes
    • Demand by Application
    • Disinfectant Cleaning Wipes
    • Other General Purpose Cleaning Wipes
  • Floor Care Wipes
  • Other Household Wipes
  • Producers

9. Manufacturing Wipes

  • Scope & Product Description
  • Demand by Application
  • General Purpose Wipes
  • Special Purpose Wipes
    • Demand by Application
    • Cleanroom Wipes
    • Surface Preparation Wipes
    • Printing Wipes
    • Other Special Purpose Wipes
  • Producers

10. Healthcare Wipes

  • Scope & Product Description
  • Demand by Application
  • Patient Care Wipes
  • Hard Surface Disinfectant Wipes
  • Skin Disinfectant Wipes
  • Other Healthcare Wipes
  • Producers

11. Commercial & Institutional Wipes

  • Scope & Product Description
  • Demand by Application
  • Foodservice
    • Demand by Application
    • Substrate Technologies
  • Other Commercial & Institutional Wipes
  • Producers

12. Industry Structure

  • Key Findings & Industry Composition
  • Market Share: Converters' Level
  • Mergers & Acquisitions
  • Competitive Strategies
    • New Product Development
    • Product Line Extension
    • Low-Cost Position
    • Product Placement
    • Market Segmentation
    • Cooperative Agreements
  • Manufacturing
  • Contract Manufacturing
  • Packaging Trends
  • Marketing Strategies: Portability, Convenience, Eco-Friendliness, & New Demographics
  • Distribution Channels
  • List of Industry Participants

13. Appendix

  • Report Details
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographic Trends
    • Housing Stock
    • Consumer Spending
    • Specialty Household Cleaners
    • Manufacturing Outlook
    • Healthcare Providers & Facilities
Product Code: 4332

List of Tables

2. COVID-19 Pandemic

  • Table 2-1. Macroeconomic Indicators, 2019 - 2023 (billion 2012 dollars)
  • Table 2-2. Annual Wipes Demand by Market, 2019 - 2022 (million dollars)
  • Table 2-3. Annual Wipes Demand by Type, 2019 - 2022 (million dollars)
  • Table 2-4. COVID-19 Consumer Trends in Antibacterial Wipes Use, 2021 (% of respondents)

3. Overview

  • Table 3-1. Wipes Demand, 2011 - 2021 (million dollars)
  • Table 3-2. Wipes Demand: Wet vs. Dry, 2011 - 2031 (million dollars & billion units)
  • Table 3-3. Wet Wipes Demand by Market, 2011 - 2031 (million dollars)
  • Table 3-4. Wet Wipes Demand by Application, 2011 - 2031 (million dollars)
  • Table 3-5. Dry Wipes Demand by Market, 2011 - 2031 (million dollars)
  • Table 3-6. Dry Wipes Demand by Application, 2011 - 2031 (million dollars)
  • Table 3-7. Wipes Demand by Market, 2011 - 2031 (million dollars & billion units)
  • Table 3-8. Major Wipes Markets
  • Table 3-9. Wipes Prices by Application, 2011 - 2031 (cents per wipe)

4. Factors Impacting Wipes Demand

  • Table 4-1. "Have You Bought Disposable Wipes In the Past 12 Months?" by Gender, Age, & Family Structure, 2021 (% of respondents)

5. Consumer & Retail Insights

  • Table 5-1. Retail Wipes Sales by Application, 2011 - 2031 (million dollars)
  • Table 5-2. "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Gender & Presence of Children in Household, 2021 (percent responding affirmatively)
  • Table 5-3. "Which kind of disposable wipes did you buy at any point in the past 12 months?" by Household Income Bracket, 2021 (percent responding affirmatively)
  • Table 5-4. "Which kind of disposable wipes did you buy more than once in the past 12 months?" by Gender & Presence of Children Household, 2021 (percent responding affirmative)
  • Table 5-5. "Which kind of disposable wipes did you buy more than once in the past 12 months?" by Household Income Bracket, 2021 (percent responding affirmative)
  • Table 5-6. "Disposable wipes are more hygienic than reusable cloths" by Gender & Age Group, 2021
  • Table 5-7. "Disposable wipes are bad for the environment" by Gender & Age Group, 2021
  • Table 5-8. "I would buy more types of disposable wipes if they were flushable" by Age Group, 2021

6. Baby Wipes

  • Table 6-1. Baby Wipes Demand by End Use, 2011 - 2031 (million dollars & billion units)
  • Table 6-2. Selected Private Label Baby Wipes Distributors & Product Lines
  • Table 6-3. Selected Baby Wipes Converters & Product Lines

7. Consumer Personal Care Wipes

  • Table 7-1. Personal Care Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 7-2. Personal Hygiene Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 7-3. Facial Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 7-4. Facial Cleansing Wipes Demand by Product, 2011 - 2031 (million dollars & billion units)
  • Table 7-5. Acne & Other Facial Wipes Demand by Application, 2011 - 2031 (million dollars & million units)
  • Table 7-6. Hand Cleaning Moist Wipes & Towelette Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 7-7. Medicated Wipes Demand by Application, 2011 - 2031 (million dollars & million units)
  • Table 7-8. Other Personal Care Wipes Demand by Application, 2011 - 2031 (million dollars & million units)

8. Household Care Wipes

  • Table 8-1. Household Care Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 8-2. General Purpose Cleaning Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 8-3. Floor Care Wipes Demand by Product, 2011 - 2031 (million dollars & billion units)
  • Table 8-4. Other Household Care Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)

9. Manufacturing Wipes

  • Table 9-1. Manufacturing Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 9-2. General Purpose Manufacturing Wipes Demand by Product, 2011 - 2031 (million dollars & billion units)
  • Table 9-3. Special Purpose Manufacturing Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)

10. Healthcare Wipes

  • Table 10-1. Healthcare Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 10-2. Patient Care Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 10-3. Hard Surface Disinfectant Wipes Demand, 2011 - 2031 (million dollars & billion units)
  • Table 10-4. Skin Disinfectant Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 10-5. Other Healthcare Wipes Demand, 2011 - 2031 (million dollars & billion units)

11. Commercial & Institutional Wipes

  • Table 11-1. Commercial & Institutional Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 11-2. Foodservice Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)
  • Table 11-3. Other Commercial & Institutional Wipes Demand by Application, 2011 - 2031 (million dollars & billion units)

12. Industry Structure

  • Table 12-1. US Wipes Sales at the Converter Level by Company, 2021 (million dollars)
  • Table 12-2. Selected Mergers & Acquisitions
  • Table 12-3. Selected Cooperative Agreements
  • Table 12-4. Selected Industry Participants

13. Appendix

  • Table 13-1. Major Wipes Markets & Applications
  • Table 13-2. Relevant Industry Codes
  • Table 13-3. Relevant HS Codes
  • Table 13-4. Abbreviations & Acronyms Used in Study
  • Table 13-5. Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)
  • Table 13-6. Population & Households, 2011 - 2031 (million persons)
  • Table 13-7. Housing Stock by Type, 2011 - 2031 (million units)
  • Table 13-8. Personal Consumption Expenditures, 2011 - 2031 (billion dollars)
  • Table 13-9. Specialty Household Cleaner Demand, 2011 - 2031 (million dollars)
  • Table 13-10. Manufacturers' Shipments, 2011 - 2031 (billion dollars)
  • Table 13-11. Selected Healthcare Providers, 2011 - 2031

List of Figures

1. Executive Summary

  • Figure 1-1. US Market for Wipes

2. COVID-19 Pandemic

  • Figure 2-1. Real GDP by Economic Sector, 2020 - 2023 (% annual change)
  • Figure 2-2. Wipes Value Demand by Market, 2019 - 2024 (% annual change)
  • Figure 2-3. COVID-19 Consumer Trends in Use of Antibacterial Wipes & Hand Sanitizer, 2021 (% of respondents)

3. Overview

  • Figure 3-1. Wipes: Product Examples
  • Figure 3-2. Wipes Demand, 2006 - 2021 (million dollars)
  • Figure 3-3. Wet Wipes Value Demand by Market, 2011 - 2031 (% CAGR)
  • Figure 3-4. Wet Wipes Demand by Application, 2011 - 2031 (million dollars)
  • Figure 3-5. Dry Wipes Value Demand by Market, 2011 - 2031 (% annual change)
  • Figure 3-6. Dry Wipes Demand Growth by Application, 2011 - 2026 (million dollars)
  • Figure 3-7. Wipes Demand in Consumer Markets: Wet vs. Dry, 2011 - 2031 (million dollars)
  • Figure 3-8. Wipes Demand in Industrial & Institutional Markets: Wet vs. Dry, 2011 - 2031 (million dollars)
  • Figure 3-9. Selected Wipes Pricing, 2011 - 2031 (cents per wipe)
  • Figure 3-10. US Share of Global Wipes Demand, 2021 (billion dollars)

4. Factors Impacting Wipes Demand

  • Figure 4-1. Comparative Growth: Wipes & Competitive Products, 2021 - 2026 (% CAGR)

5. Consumer & Retail Insights

  • Figure 5-1. Retail Wipes Market Share by Company, 2021 (billion dollars)
  • Figure 5-2. "Which kind of disposable wipes did you buy at any point in the past 12 months?", 2021 & 2019 (percent responding affirmatively)
  • Figure 5-3. "Which kind of disposable wipes did you buy more than once in the past 12 months?", 2021 & 2019 (percent responding affirmatively)
  • Figure 5-4. Attitudes of Wipes Consumers: Convenience & Price, 2021
  • Figure 5-5. Attitudes of Wipes Consumers: Usage Preferences, 2021
  • Figure 5-6. Wipes Consumers: Hygiene Perspectives, 2021
  • Figure 5-7. Wipes Consumers: Environment Perspectives, 2021
  • Figure 5-8. Attitudes of Wipes Consumers: Flushability, 2021

6. Baby Wipes

  • Figure 6-1. Baby Wipes: Product Examples
  • Figure 6-2. Baby Wipes Demand & Population Under 3 Years Old, 2011 - 2026 (million dollars)
  • Figure 6-3. Baby Wipes Retail Market Share by Company, 2021 (billion dollars)
  • Figure 6-4. Baby Wipes Retail Sales: Private Labels vs. Named Brands, 2011 - 2021, (million dollars)

7. Consumer Personal Care Wipes

  • Figure 7-1. Consumer Personal Care Wipes: Product Examples
  • Figure 7-2. Personal Care Body Wipes Demand Share by Application, 2021 (million dollars & billion units)
  • Figure 7-3. Personal Hygiene Wipes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)
  • Figure 7-4. Personal Hygiene Wipes Demand Growth by Application, 2021 - 2026 (million dollars)
  • Figure 7-5. Facial Wipes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)
  • Figure 7-6. Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)
  • Figure 7-7. Acne & Other Facial Wipe Demand & Teen/Young Adult Population Annual Growth, 2011 - 2031 (million dollars)
  • Figure 7-8. Hand Cleaning Moist Wipes & Towelettes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)
  • Figure 7-9. Medicated Wipes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)
  • Figure 7-10. Other Personal Care Wipes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)

8. Household Care Wipes

  • Figure 8-1. Household Care Wipes: Product Examples
  • Figure 8-2. Household Care Wipes Demand & US Households, 2011 - 2031 (million dollars)
  • Figure 8-3. Household Care Wipes Demand Growth by Application, 2021 - 2026 (million dollars)
  • Figure 8-4. General Purpose Cleaning Wipes Demand & Wipes Use Per Household, 2011 - 2031 (million dollars)
  • Figure 8-5. Floor Care Wipes Demand & Wipes Use Per Household, 2011 - 2031 (million dollars)
  • Figure 8-6. Other Household Care Wipes Demand & Wipes Use Per Capita, 2011 - 2031 (million dollars)

9. Manufacturing Wipes

  • Figure 9-1. Manufacturing Wipes: Product Examples
  • Figure 9-2. Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2011 - 2031 (million dollars)
  • Figure 9-3. General Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2011 - 2031 (million dollars)
  • Figure 9-4. Special Purpose Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2011 - 2031 (million dollars)
  • Figure 9-5. Special Purpose Manufacturing Wipes Demand Growth by Application, 2021 - 2026 (million dollars)

10. Healthcare Wipes

  • Figure 10-1. Healthcare Wipes: Product Examples
  • Figure 10-2. Healthcare Wipes Demand & Wipes Use Per Hospital, 2011 - 2031 (million dollars)
  • Figure 10-3. Healthcare Wipes Demand Growth by Application, 2021 - 2026 (million dollars)
  • Figure 10-4. Patient Care Wipes Demand & Population Aged 65 & Over, 2011 - 2026 (million dollars & million people)
  • Figure 10-5. Hard Surface Disinfectant Wipes Demand & Wipes Use Per Hospital, 2011 - 2031 (million dollars)
  • Figure 10-6. Skin Disinfectant Wipes Demand & Wipes Use Per Hospital, 2011 - 2031 (million dollars)
  • Figure 10-7. Skin Disinfectant Wipes Demand Growth by Application, 2021 - 2026 (million dollars)
  • Figure 10-8. Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2011 - 2026 (million dollars)

11. Commercial & Institutional Wipes

  • Figure 11-1. Commercial & Institutional Wipes: Product Examples
  • Figure 11-2. Commercial & Institutional Wipes Demand & Wipes Use Per Business Establishment, 2011 - 2031 (million dollars)
  • Figure 11-3. Foodservice Wipes Demand & Wipes Use Per Foodservice Establishment, 2011 - 2031 (million dollars)
  • Figure 11-4. Foodservice Wipes Demand Growth by Application, 2021 - 2026 (million dollars)
  • Figure 11-5. Other Commercial & Institutional Wipes Demand & Wipes Use Per Business Establishment, 2011 - 2031 (million dollars)

12. Industry Structure

  • Figure 12-1. Converters' Level Wipes Market Share by Company, 2021 (billion dollars)
  • Figure 12-2. US Wipes Market: Leading Supplier, 2021
  • Figure 12-3. US Wipes Market: Second Leading Supplier, 2021
  • Figure 12-4. US Wipes Market: Third Leading Supplier, 2021
  • Figure 12-5. US Wipes Market: Fourth Leading Supplier, 2021
  • Figure 12-6. US Wipes Market: Fifth Leading Supplier, 2021

13. Appendix

  • Figure 13-1. Housing Stock: Share by Year of Construction, 2021 (percent)
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!