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Power Lawn and Garden Equipment (US Market & Forecast)

Abstract

US demand to rise 4% annually through 2017

US demand for power lawn and garden equipment in the US is expected to grow 4.0 percent per annum through 2017, reaching $10.6 billion as the market rebounds from a slight decline posted over the 2007-2012 period. Driven by an acceleration in GDP growth, consumers will be increasingly willing to spend their disposable incomes on durable goods, landscaping services, and recreational activities such as golf, thereby boosting demand for both consumer and commercial outdoor power equipment. Furthermore, technological improvements, particularly in robotic lawnmowers and other battery-powered units, will spur increased sales as consumers upgrade older equipment.

Commercial demand to outpace consumer sales

Commercial demand for outdoor power equipment will grow at a faster rate than consumer product sales through 2017, fueled by a sharp rebound in demand by landscaping firms. Growth in landscaping services revenue will accelerate through 2017, prompting landscapers to hire additional employees and invest in new equipment in order to capitalize on growth opportunities. While sales of outdoor power equipment to golf courses and government purchasers will also recover from the declines posted over the 2007-2012 period, demand will increase at a much slower rate through 2017 than in the landscaping market. Sales in the golfing industry will be hampered by continued course closings as the market corrects itself from the oversupply issues that emerged in the mid 2000s. Although demand will rise in absolute terms, spending on power lawn and garden equipment by federal, state, and local governments will continue to decline as a percentage of public spending, reflecting increasing public scrutiny and fiscal pressures placed upon many municipal governments by their citizenries.

Turf, grounds equipment to record most rapid gains

Turf and grounds equipment will record the most rapid market gains through 2017, stimulated primarily by an expansion in the number and average size of landscaping firms. Hedge trimmers and blowers, vacuums, and sweepers, products that can often be replaced by non-powered substitutes, will also post above-average sales expansions through 2017 as improving personal incomes and landscaping revenues allow residential and commercial purchasers to buy powered equipment more often.

Improved batteries, robotic mowers to impact demand

Several technological trends will significantly impact the power lawn and garden equipment market, none more so than the introduction of more electric equipment, particularly battery-powered units, in both the residential and commercial markets. While some residential equipment has been commonly powered by batteries for many years, improvements in battery technology will drive increased sales of larger units that use this power source, especially riding lawnmowers. Demand for robotic mowers will also climb rapidly through 2017 and beyond, as buyers increasingly opt for the convenience of these units as prices drop and their performance improves.

Study coverage

Details on these and other key findings are available in the Freedonia industry study, “Power Lawn & Garden Equipment”. This report offers historical demand data for 2002, 2007 and 2012, as well as forecasts for 2017 and 2022 by product, market, material and US region. The study also considers market environment factors, evaluates company market share, and profiles US industry competitors, including John Deere, Honda Motor, Husqvarna, Kubota, Makita, MTD Products, Stanley Black & Decker, STIHL, Textron, and Toro.

This study can help you:

  • Determine your market & sales potential
  • Learn more about industry competitors
  • Assess new products & technologies
  • Identify firms to merge with or acquire
  • Complement your research & planning
  • Gather data for presentations
  • Confirm your own internal data
  • Make better business decisions

Freedonia's methods involve:

  • Establishing consistent economic and market forecasts
  • Using input/output ratios, flow charts and other economic methods to quantify data
  • Employing in-house analysts who meet stringent quality standards
  • Interviewing key industry participants, experts and end users
  • Researching a proprietary database that includes trade publications, government reports and corporate literature

SAMPLE TABLE

(Presents historical data for 2002, 2007 and 2012 plus Freedonia forecasts for 2017 and 2022)

About The Freedonia Group

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. Our industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations and company profiles

Freedonia's research provides knowledge by combining product and market analyses and forecasts, in-depth discussions of important industry trends, market share information and profiles of the leading industry players.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Outlook
  • Personal Income & Spending Trends
  • Demographic Trends
  • Housing Outlook
    • Household Formation & Housing Stock Patterns
    • Housing Completions
  • Pricing Patterns
  • Historical Market Trends
  • Environmental & Regulatory Issues
    • Air Emissions
    • Fuel Sources
    • Noise Pollution
    • Yard Waste
  • Power Lawn & Garden Equipment Technology
  • World Power Lawn & Garden Equipment Demand
  • US Foreign Trade
    • Exports
    • Imports

III. MATERIALS

  • General
  • Metals
  • Plastic
  • Other Materials

IV. MARKETS

  • General
  • Residential
  • Commercial
    • Landscaping Establishments
      • Landscape Services Outlook
      • Power Lawn & Garden Equipment Demand
    • Golf Courses
      • Golf Course Outlook
      • Power Lawn & Garden Equipment Demand
    • Government & Other
      • Government Spending Outlook
      • Power Lawn & Garden Equipment Demand

V. PRODUCTS

  • General
  • Lawnmowers
    • Riding
      • Front-Engine
      • Rear-Engine
    • Non-Riding
    • Self-Propelled
      • Push
      • Robotic
    • Foreign Trade
  • Turf & Grounds Equipment
    • Mowers
      • Riding
      • Rotary
      • Reel
    • Non-Riding
    • Other
    • Turf Tractors & Related Equipment
    • Other Turf Care Equipment
    • Foreign Trade
  • Trimmers & Edgers
    • Wire Blade
    • Fixed Blade
  • Garden Tractors & Rotary Tillers
    • Garden Tractors
    • Rotary Tillers
  • Blowers, Vacuums, & Sweepers
  • Snow Throwers
    • Dual-Stage
    • Single-Stage
    • Foreign Trade
  • Hedge Trimmers & Other
  • Parts & Attachments
  • Power Source
    • Internal Combustion Engine
    • Electric

VI. REGIONAL TRENDS

  • General
    • Regional Demographic & Economic Trends
    • Regional Population Outlook
    • Regional Economic Outlook
    • Regional Housing Trends
  • Power Lawn & Garden Equipment Demand by Region
    • Northeast
    • Midwest
    • South
    • West

VII. INDUSTRY STRUCTURE

  • General
  • Industry Composition
  • Market Share
  • Competitive Strategies
  • Research & Product Development
  • Manufacturing
  • Marketing
  • Distribution
    • Residential Distribution Channels
      • Home Centers
      • Mass Merchandisers
      • Hardware & Other
      • Commercial Distribution Channels
  • Cooperative Agreements
  • Mergers & Acquisitions

COMPANY PROFILES

  • Alamo Group Incorporated
  • Allied Trade Group, see Lowe's Companies
  • American Honda Motor, see Honda Motor
  • Ariens Company
  • Bad Boy Incorporated
  • Black & Decker, see Stanley Black & Decker
  • Blount International Incorporated
  • BlueBird International, see Husqvarna
  • Briggs & Stratton Corporation
  • Bush Hog, see Alamo Group
  • Certified Parts Corporation
  • Country Home Products Incorporated
  • Dana Holding Corporation
  • Deere & Company
  • Earthmaster, see Alamo Group
  • ECHO, see Yamabiko
  • Excel Industries Incorporated
  • Exmark Manufacturing, see Toro
  • E-Z-GO, see Textron
  • Fuji Heavy Industries Limited
  • Giant-Vac Manufacturing, see Metalcraft of Mayville
  • Global Garden Products Group
  • Grasshopper, see Moridge Manufacturing
  • Henke Manufacturing, see Alamo Group
  • Herschel-Adams, see Alamo Group
  • Home Depot Incorporated
  • Homelite Consumer Products, see Techtronic Industries
  • Honda Motor Company Limited
  • Husqvarna AB
  • Jacobsen, see Textron
  • Jonsered, see Husqvarna
  • Kawasaki Heavy Industries Limited
  • Kubota Corporation
  • Lauson Power Products, see Certified Parts
  • Lawn Solutions Commercial Products, see Toro
  • Lawn-Boy, see Toro
  • Lombardini, see Kohler
  • Lowe's Companies Incorporated
  • Makita Corporation
  • McLane Manufacturing Incorporated
  • Metalcraft of Mayville Incorporated
  • Moridge Manufacturing Incorporated
  • MTD Products Incorporated
  • Rhino, see Alamo Group
  • Robin America, see Fuji Heavy Industries
  • Scag Power Equipment, see Metalcraft of Mayville
  • Schiller Grounds Care Incorporated
  • Schulte Industries, see Alamo Group
  • Sears Holdings Corporation
  • Snow Joe LLC
  • SpeeCo, see Blount International
  • Stanley Black & Decker Incorporated
  • STIHL Holding AG & Company KG
  • Swisher Mower & Machine Company
  • Techtronic Industries Company Limited
  • Tenco Group, see Alamo Group
  • Textron Incorporated
  • Tiger, see Alamo Group
  • Toro Company
  • Valu-Bilt, see Alamo Group
  • Walker Manufacturing Company
  • Wal-Mart Stores Incorporated
  • Woods Equipment, see Blount International
  • Yamabiko Corporation
  • Other Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • Macroeconomic Indicators
  • Personal Consumption Expenditures
  • Population & Households
  • Housing Stock by Type
  • Housing Completions
  • Power Lawn & Garden Equipment Pricing
  • Power Lawn & Garden Equipment Market, 2002-2012
  • Power Lawn & Garden Equipment Foreign Trade
  • Power Lawn & Garden Equipment Exports by Destination
  • Power Lawn & Garden Equipment Imports by Source, 2012

SECTION III -- MATERIALS

  • Power Lawn & Garden Equipment Material Consumption
  • Power Lawn & Garden Equipment Metal Consumption
  • Power Lawn & Garden Equipment Plastic Consumption
  • Power Lawn & Garden Equipment Other Materials Consumption

SECTION IV -- MARKETS

  • Power Lawn & Garden Equipment Markets
  • Residential Market: Power Lawn & Garden Equipment Demand
  • Commercial Market: Power Lawn & Garden Equipment Demand
  • Landscaping Services Revenue & Establishments
  • Landscaping Establishments Market: Power Lawn & Garden
  • Equipment Demand
  • Golf Course Outlook
  • Golf Course Market: Power Lawn & Garden Equipment Demand
  • Government Expenditures & Investment
  • Government & Other Market: Power Lawn & Garden Equipment
  • Demand

SECTION V -- PRODUCTS

  • Power Lawn & Garden Equipment Supply & Demand
  • Lawnmower Supply & Demand
  • Riding Mower Supply & Demand
  • Front-Engine Riding Mower Supply & Demand
  • Rear-Engine Riding Mower Supply & Demand
  • Non-Riding Lawnmower Supply & Demand
  • Lawnmower Foreign Trade
  • Turf & Grounds Equipment Supply & Demand
  • Turf & Grounds Mower Supply & Demand
  • Riding Turf & Grounds Mower Supply & Demand
  • Non-Riding Turf & Grounds Mower Supply & Demand
  • Other Turf & Grounds Mower Supply & Demand
  • Turf Tractor & Related Equipment Supply & Demand
  • Other Turf Care Equipment Supply & Demand
  • Turf & Grounds Equipment Foreign Trade
  • Trimmer & Edger Supply & Demand
  • Wire Blade Trimmer & Edger Supply & Demand
  • Fixed Blade Trimmer & Edger Supply & Demand
  • Garden Tractor & Rotary Tiller Supply & Demand
  • Garden Tractor Supply & Demand
  • Rotary Tiller Supply & Demand
  • Blower, Vacuum, & Sweeper Demand
  • Snow Thrower Supply & Demand
  • Dual Stage Snow Thrower Supply & Demand
  • Single-Stage Snow Thrower Supply & Demand
  • Snow Thrower Foreign Trade
  • Hedge Trimmer & Other Power Lawn & Garden Equipment Supply & Demand
  • Power Lawn & Garden Equipment Parts and Attachments Supply Demand
  • Lawn & Garden Equipment Demand By Power Source
  • Internal Combustion Engine Lawn & Garden Equipment Demand
  • Electric Lawn & Garden Equipment Demand

SECTION VI -- REGIONAL TRENDS

  • Population by Region
  • Gross Domestic Product by Region
  • Regional Housing Indicators
  • Power Lawn & Garden Equipment Demand by Region
  • Northeast Power Lawn & Garden Equipment Demand
  • Midwest Power Lawn & Garden Equipment Demand
  • South Power Lawn & Garden Equipment Demand
  • West Power Lawn & Garden Equipment Demand

SECTION VII -- INDUSTRY STRUCTURE

  • US Power Lawn & Garden Equipment Sales by Company, 2012
  • Selected Cooperative Agreements
  • Selected Acquisitions & Divestitures

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • Year of Construction of Housing Stock, 2012
  • Power Lawn & Garden Equipment Market, 2002-2012
  • Power Lawn & Garden Exports by Destination, 2012
  • Power Lawn & Garden Equipment Imports by Source, 2012

SECTION III -- MATERIALS

  • Power Lawn & Garden Equipment Materials Consumption, 2012

SECTION IV -- MARKETS

  • Power Lawn & Garden Equipment Demand by Market, 2012

SECTION V -- PRODUCTS

  • Power Lawn & Garden Equipment Demand by Product, 2012

SECTION VI -- REGIONAL TRENDS

  • Regional Share of Power Lawn and Garden Equipment Demand, 2012

SECTION VII -- INDUSTRY STRUCTURE

  • Power Lawn & Garden Equipment Market Share by Company, 2012
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